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Undergraduate Programmes

Communications and Cultural Studies

BA Communication, Advertising & Public Relations

傳播、廣告及公關文學士

Course Code: 1745-DP017A (CE 68-870-00/91)
enquiries
Ms. Stefanie Au
T: 2910 7613
Mr. Frankie Cheung

Programme
Overview

Programme Overview

Committed first and foremost to producing effective and reflective practitioners, this programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/ organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.

愛丁堡龍比亞大學一向致力培訓專業人才。此課程著重理論與應用,讓學生深入了解傳播、廣告及公共關係的理論以及其實踐方法,使學生精通廣告、品牌、企業傳訊管理以及各種公共關係專業知識和技能;並透過完成各項研習、報告及分組討論,進一步增強學生的溝通能力,為他們投身相關行業作最佳準備。

Online Information and Alumni Sharing New

Edinburgh Napier University: An Introduction New

Programme Highlights

  • This programme has over 25 years of history in Scotland;
  • A 10-month intensive, professional training period in PR, branding and advertising;
  • Edinburgh Napier is ranked 23rd in the Guardian University League table 2019 in the area of Public Relations, Journalism and Publishing;
  • Graduates of this programme satisfy the education requirement for Associate Membership in the Chartered Institute of Public Relations (CIPR).

課程特色

  • 課程在蘇格蘭擁有超過二十五年的歷史
  • 為期十個月的大學學位課程,集中修讀廣告、品牌及公關專業
  • 根據英國《衛報大學排名 2019》,愛丁堡龍比亞大學在公關、新聞及出版範疇中排名全國第23位
  • 本課程畢業生已獲英國特許公關學會認可,達到準會員資格的學術要求。

Edinburgh Napier University

Edinburgh Napier University

Edinburgh Napier University is one of the largest higher education institutions in Scotland with approximately 19,500 students studying professional and relevant courses at all levels of award.  Edinburgh Napier received a second Queen’s Anniversary Prize for Higher and Further Education in 2016. This highly prestigious prize is granted biennially to universities and colleges demonstrating work of a world-class standard of excellence.

Edinburgh Napier is rated top in the UK for adding value to students by the Guardian University Guide 2017. The University currently holds 5 QS stars for teaching, employability and internationalisation, and enters the Times Higher Education World University Rankings, putting it in top 5% univerities worldwide.

Edinburgh Napier’s reputation in the creative industries is forged by its dynamic programmes cultivating innovative and critical thinking in advertising, communication and PR, creative writing, design, film, journalism, music, publishing and television. Edinburgh Napier also offers Scotland’s longest running and most successful Communication, Advertising & Public Relations programme.

愛丁堡龍比亞大學

愛丁堡龍比亞大學是蘇格蘭最具規模的高等育學府之一,現有約一萬九千五百名學生修讀各種專業學科資歷。愛丁堡龍比亞大學於2016年第二次獲得英女皇高等教育年獎。此獎項每兩年頒發予具有世界級水準的優秀院校,可見獲此殊榮的愛丁堡龍比亞大學之卓越表現受肯定。

愛丁堡龍比亞大學師資優良,2017年獲英國衞報評為英國最能為學生增值的高等學府之一。愛丁堡龍比亞大學在教學表現、就業率以及國際化方面均取得 QS 5星評級,在《泰晤士高等教育世界大學排名》中為最佳的5%的國際大學。

愛丁堡龍比亞大學在英國的創意業界中享譽盛名,並且跟廣告、傳播及公共關係、創意寫作、設計、電影、音樂、出版及電視製作等各個領域的業內人士聯繫緊密。愛丁堡龍比亞大學開辦的傳播、傳播及公關學士課程,則是當地同類課程中歷史最悠久的課程,有超過二十五年歷史。

Welcome Message

Pauline M. Judd
Pauline M. Judd
Dean of School of Arts and Creative Industries

The School of Arts and Creative Industries at Edinburgh Napier University is a national and international centre for training and education in creative media practice. The School has a strong commitment to industry links and practice-based research and offers education which is focused on industry requirements and graduate employability. The School has developed many collaborations with a wide range of partners from industry and education around the world and is proud to be able to offer this exciting full-time degree in partnership with HKU SPACE IC.

Pauline M. Judd
Dean of School of Arts and Creative Industries
Edinburgh Napier University

 

 

Content and
Teaching

Programme Structure

There will be 2 semesters, each comprising 14 teaching weeks. The entire programme consists of 6 modules:

Semester Module Title
Semester 1 Communication Management 2
Advertising Theory and Practice
Branding

Corporate Communication

(for those with AD/HD qualifications other than PR and media studies)

Semester 2 Online Communication
Public Relations Theory and Practice
Visual Communication 1

Download Module Description

Note: The programme structure applies to full-time students. Part-time students are required to take 2 modules in 3 trimesters. 

Duration of Study

With full exemptions granted, students can complete the programme in 10 months (Full-time). 

Teaching Mode

The unique nature of this programme enables a range of teaching formats to be used. The formats include lectures, seminars, tutorials, practical workshops and consultation sessions.

Assessment

Undergraduate students are required to complete at least one group project, an individual assignment and/or an examination in each of the modules by demonstrating their critical understanding of the conceptual frameworks shaping advertising and public relations as forms of communication. In some modules, students are required to demonstrate their command of creative abilities by undertaking media presentations.

Grading System for Assignment

Teaching Staff

  • Programme Leaders
    LUNT, Gary
    (Edinburgh Napier)
    BA (Hons) ENU; FIIC; MCIPR; MFEIEA
    CHEUNG, Frankie
    (HKU SPACE)
    BSocSc HKBU; MPhil CUHK; MIPA HK
  • Teaching Staff - Edinburgh Napier University
    HENRY, Susie BA (Hons) Lond
    LAMBERT, Ian BA (Hons) Birmingham; MA Lond
    LODGE, Philip BA (Hons) Hull; MPhil Stirling
    LUNT, Gary BA (Hons) ENU; FIIC; MCIPR; MFEIEA
    MACLEOD, Myrna DA; PGDA; BA(Hons); MA
  • Teaching Staff - HKU SPACE
    CHAN, Leo Dip Design PolyU; BA Graphic CSM; MA Typo LCC
    CHEUNG, Frankie

    BSocSc HKBU; MPhil CUHK; MIPA HK

    LAM, Janice BBA, MSocSc HKBU
    LEUNG, Rosette BSocSc CUHK; MSc Lond
    TANG, Wesley

    BA CityU HK; MPhil HK

Award and
Careers

Award

Upon successful completion, students will be awarded the BA Communication, Advertising & Public Relations by Edinburgh Napier University.

Professional Recognition

Chartered Institute of Public Relations CIPR

Graduates of this programme satisfy the education requirement for Associate Membership of CIPR.

Career Opportunities

Equipped with theoretical and practical knowledge of the communication industry, students of this programme will graduate with the relevant skills to enter fields such as advertising, corporate or organisational communications, marketing, public relations, brand and reputation marketing, internal and online communication and event management.

Further Studies

Qualifications from Edinburgh Napier University are recognised internationally, and graduates of the BA Communication, Advertising & Public Relations are eligible to progress onto Postgraduate Diploma (PgDip) in Media and Cultural Critique, awarded within the HKU system through HKU SPACE or MA Media, Communications and Critical Practice in Hong Kong awarded by London College of Communication (LCC), University of the Arts London (UAL) and other local and overseas master's degree programmes.

Progression Path

CAPR

Fees and
Funding

Tuition Fee

The tuition fee* for 2018/19 intake is HK$39,750 per semester (2 semesters in total), payable in 2 equal instalments.

Sub-degree graduates without any media or PR background are welcome to apply. The College will provide one bridging module to admitted students. The bridging module fee is HK$ 2,800.

* The tuition fee is reviewed annually and is subject to change without prior notice.

Extended Non-means-tested Loan Scheme (ENLS)

Students are eligible to apply for the HKSAR Government’s Extended Non-means-tested Loan Scheme (ENLS). The maximum financial assistance under the ENLS is equivalent to the total tuition fee payable to the HKU SPACE in the academic year. For details, please refer to the website of Student Financial Office (SFO) of the Working Family and Student Financial Assistance Agency (WFSFAA). 

Edinburgh Napier University Scholarship and Bursary

Edinburgh Napier will award one scholarship to a new student achieving outstanding academic results in his or her Associate Degree/ Higher Diploma study. The awardee will receive HK$10,000.

A bursary of HK$10,000 will also be granted by HKU SPACE International College to a student admitted to the programme in the 2019/20 academic year.

Entry
Requirements

Entry Requirements

An applicant shall normally hold an Associate Degree/ Higher Diploma in the following areas with a minimum GPA of 2.0:

  • Associate of Arts
  • Higher Diploma in Public Relations and Corporate Communications
  • Associate Degree/ Higher Diploma in Business Administration
  • Higher Diploma in Translation and Interpretation
  • Associate of Applied Social Sciences in Communication, Public Relations and Journalism
  • Associate Degree/ Higher Diploma in Event Management/ Tourism

Holders of any Associate Degree/ Higher Diploma awarded within the HKU system through HKU SPACE, or equivalent qualifications from recognised institutions, are normally considered as having attained the required English proficiency. Otherwise, a minimum IELTS score of 6.0 is required.

Sub-degree graduates without relevant academic background can still apply. They might be required to take one bridging module (HK$2,800) in semester 1.

Student Work
and Activities

CSM London Summer Study Programme

This programme organised by IC provides a valuable opportunity for students to enroll into a short course in Central Saint Martins College of Arts and Design (CSM), one of the world’s leading institutes for arts and design education with 150 years of history.

VIEW ALBUM 

IC-ECNU Shanghai Winter Study Programme

This programme enables students to broaden their intercultural outlook by exploring Shanghai’s past and present, discovering local culture, lifestyle and art development. They can also experience East China Normal University’s campus, hall life and study with ECNU students.

winter_tour1718  winter_tour1718_2

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Note(s)

N4 Re-titling is subject to approval.

This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.