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Undergraduate Programmes

Communications and Cultural Studies

BA Communication, Advertising & Public Relations

傳播、廣告及公關文學士

Course Code: 1545-DP017A (CE 68-870-00/71)
enquiries
Mr. Dennis Pang
T: 2910 7613
Mr. Frankie Cheung

Programme
Overview

Programme Overview

Committed first and foremost to producing effective and reflective practitioners, this programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/ organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.

愛丁堡龍比亞大學一向致力培訓專業人才。此課程著重理論與應用,讓學生深入了解傳播、廣告及公共關係的理論以及其實踐方法,使學生精通廣告、品牌、企業傳訊管理以及各種公共關係專業知識和技能;並透過完成各項研習、報告及分組討論,進一步增強學生的溝通能力,為他們投身相關行業作最佳準備。

ENU’s CAPR Programme Online Information and Alumni Sharing New

Edinburgh Napier University: An Introduction New

Programme Highlights

  • This programme has over 25 years of history in Scotland;
  • A 10-month intensive, professional training period in PR, branding and advertising;
  • Edinburgh Napier is ranked 14th in the Guardian University League table 2016 in the area of Public Relations and related subjects;
  • Graduates of this programme satisfy the education requirement for Associate Membership in the Chartered Institute of Public Relations (CIPR).

課程特色

  • 課程在蘇格蘭擁有超過二十五年的歷史。
  • 為期十個月的大學學位課程,集中修讀廣告、品牌及公關專業。
  • 根據英國《衛報大學排名 2016》,愛丁堡龍比亞大學在公關及相關範疇中排名全國第14位
  • 本課程畢業生已獲英國特許公關學會認可,達到準會員資格的學術要求。

Edinburgh Napier University

Edinburgh Napier University

Edinburgh Napier University is one of the largest higher education institutions in Scotland with around 18,000 students studying professional and relevant courses at all levels of award. In 2009, Edinburgh Napier received a Queen’s Anniversary Prize for Higher and Further Education. This highly prestigious prize is granted biennially to universities and colleges demonstrating work of a world-class standard of excellence.

Edinburgh Napier is one of the top ten universities in the UK for graduate employability and graduates have one of the best employment prospects of all Scottish universities. A recent study from the Higher Education Statistics Agency (HESA 2014) showed that more than 95.2% of Edinburgh Napier’s graduates obtained jobs or progressed onto further studies 6 months after graduation.

In the Guardian University League Tables 2016, Edinburgh Napier University was ranked as the top Scottish Modern University for studying Journalism, Publishing and Public Relations, Media and Film Studies.

Edinburgh Napier’s reputation in the creative industries is forged by its dynamic programmes cultivating innovative and critical thinking in advertising, communication and PR, creative writing, design, film, journalism, music, publishing and television. Edinburgh Napier also offers Scotland’s longest running and most successful Communication, Advertising & Public Relations programme.

愛丁堡龍比亞大學

愛丁堡龍比亞大學是蘇格蘭最具規模的高等育學府之一,現有約一萬八千名學生修讀各種專業學科資歷。愛丁堡龍比亞大學於2009年獲得英女皇高等育年獎。此獎項每兩年頒發予具有世界級水準的優秀院校,可見獲此殊榮的愛丁堡龍比亞大學之卓越表現獲得肯定。

愛丁堡龍比亞大學師資優良,堅持以專業訓練為本的教學方針,畢業生向來獲僱主青睞,就業率亦於全英國高等院校中持續高企;逾九成半畢業生在畢業後六個月內已獲聘或繼續升學(英國高等教育統計局 2014)。

根據英國衛報2016大學排名,愛丁堡龍比亞大學在「新聞、出版與公關」及「媒體與電影研究」範疇中,獲選為蘇格蘭最頂尖的現代大學。

愛丁堡龍比亞大學在英國的創意業界中的確享譽盛名,並且跟廣告、傳播及公共關係、創意寫作、設計、電影、音樂、出版及電視製作等各個領域的業內人士聯繫緊密。愛丁堡龍比亞大學開辦的傳播、廣告及公關學士課程,則是當地同類課程中歷史最悠久的,課程已有超過二十年歷史。

Welcome Message

Pauline M. Judd
Pauline M. Judd
Head, School of Arts and Creative Industries

The School of Arts and Creative Industries at Edinburgh Napier University is a national and international centre for training and education in creative media practice. The School has a strong commitment to industry links and practice-based research and offers education which is focused on industry requirements and graduate employability. The School has developed many collaborations with a wide range of partners from industry and education around the world and is proud to be able to offer this exciting full-time degree in partnership with HKU SPACE IC.

Pauline M. Judd
Head of School of Arts and Creative Industries
Edinburgh Napier University

 

 

Content and
Teaching

Programme Structure

There will be 2 semesters, each comprising 14 teaching weeks. The entire programme consists of 6 modules:

Semester Module Title
Semester 1 Communication Management 2
Advertising Theory and Practice
Branding

Corporate Communication

(for those with AD/HD qualifications other than PR and media studies)

Semester 2 Online Communication
Public Relations Theory and Practice
Visual Communication 1

Download Module Description

The above programme structure is intended for use as a guideline to prospective students. The University reserves the right to modify the structure. 

Duration of Study

With full exemptions granted, students can complete the programme in 10 months. 

Teaching Mode

The unique nature of this programme enables a range of teaching formats to be used. The formats include lectures, seminars, tutorials, practical workshops and consultation sessions.

Assessment

Undergraduate students are required to complete at least one group project, an individual assignment and/or an examination in each of the modules by demonstrating their critical understanding of the conceptual frameworks shaping advertising and public relations as forms of communication. In some modules, students are required to demonstrate their command of creative abilities by undertaking media presentations.

Grading System for Assignment

 

Teaching Staff

  • Programme Leaders
    LUNT, Gary
    (Edinburgh Napier)
    BA (Hons) ENU; FIIC; MCIPR; MFEIEA
    CHEUNG, Frankie
    (HKU SPACE)
    BSocSc HKBU; MPhil CUHK; MIPA HK
  • Teaching Staff - Edinburgh Napier University
    HENRY, Susie BA (Hons) Lond
    LAMBERT, Ian BA (Hons) Birmingham; MA Lond
    LODGE, Philip BA (Hons) Hull; MPhil Stirling
    LUNT, Gary BA (Hons) ENU; FIIC; MCIPR; MFEIEA
    MACLEOD, Myrna DA; PGDA; BA(Hons); MA
  • Teaching Staff - HKU SPACE
    BAUTISTA, Anna Marie BA, MPhil HK
    CHEUNG, Frankie BSocSc HKBU; MPhil CUHK; MIPA HK
    LAM, Janice

    BBA, MSocSc HKBU

    LEUNG, Rosette BSocSc CUHK; MSc Lond
    TANG, Wesley

    BA CityU HK; MPhil HK

 

Award and
Careers

Award

Upon successful completion, students will be awarded the BA Communication, Advertising & Public Relations by Edinburgh Napier University.

Professional Recognition

Chartered Institute of Public Relations CIPR

Graduates of this programme satisfy the education requirement for Associate Membership of CIPR.

Career Opportunities

Equipped with theoretical and practical knowledge of the communication industry, students of this programme will graduate with the relevant skills to enter fields such as advertising, corporate or organisational communications, marketing, public relations, brand and reputation marketing, internal and online communication and event management.Equipped with theoretical and practical knowledge of the communication industry, students of this programme will graduate with the relevant skills to enter fields such as advertising, corporate or organisational communications, marketing, public relations, brand and reputation marketing, internal and online communication and event management.

Further Studies

Qualifications from Edinburgh Napier University are recognised internationally, and graduates of the BA Communication, Advertising & Public Relations are eligible to proceed onto Postgraduate Diploma (PgDip) in Media and Cultural Critique, awarded within the HKU system through HKU SPACE or MA Media, Communications and Critical Practice in Hong Kong awarded by London College of Communication (LCC), University of the Arts London (UAL) and other local and overseas master's degree programmes.

Indicative Progression Path

CAPR_Path

 

Fees and
Funding

Tuition Fee

The tuition fee* for 2016/17 intake is HK$39,750 per semester (2 semesters in total), payable in 2 equal instalments.

Sub-degree graduates without any media or PR background are welcome to apply. The College will provide one bridging module to admitted students. The bridging module fee is HK$ 2,800.

* The tuition fee is reviewed annually and is subject to change without prior notice.

Extended Non-means-tested Loan Scheme (ENLS)

Students are eligible to apply for the HKSAR Government’s Extended Non-means-tested Loan Scheme (ENLS). The maximum financial assistance under the ENLS is equivalent to the total tuition fee payable to the HKU SPACE in the academic year. For details, please refer to the website of Student Financial Office (SFO) of the Working Family and Student Financial Assistance Agency (WFSFAA). 

Edinburgh Napier University Scholarship and Bursary

Edinburgh Napier will award one scholarship to a new student achieving outstanding academic results in his or her Associate Degree/ Higher Diploma study. The awardee will receive HK$10,000.

A bursary of HK$10,000 will also be granted by HKU SPACE International College to a student admitted to the programme in the 2017/18 academic year.

 

Entry
Requirements

Entry Requirements

An applicant shall normally hold an Associate Degree/ Higher Diploma in the following areas with a minimum GPA of 2.0:

  • Associate of Arts
  • Higher Diploma in Public Relations and Corporate Communications
  • Associate Degree/ Higher Diploma in Business Administration
  • Higher Diploma in Translation and Interpretation
  • Associate of Applied Social Sciences in Communication, Public Relations and Journalism
  • Associate Degree/ Higher Diploma in Event Management/ Tourism

Holders of any Associate Degree/ Higher Diploma awarded within the HKU system through HKU SPACE, or equivalent qualifications from recognised institutions, are normally considered as having attained the required English proficiency. Otherwise, a minimum IELTS score of 6.0 is required.

Sub-degree graduates without relevant academic background can still apply. They might be required to take one additional course (HK$2,800) in semester 1.

Student Work
and Activities

CSM London Summer Study Programme

This programme organised by IC provides a valuable opportunity for students to enroll into a short course in Central Saint Martins College of Arts and Design (CSM), one of the world’s leading institutes for arts and design education with 150 years of history.

IC-ECNU Shanghai Winter Study Programme

This programme enables students to broaden their intercultural outlook by exploring Shanghai’s past and present, discovering local culture, lifestyle and art development. They can also experience East China Normal University’s campus, hall life and study with ECNU students.

 

Note(s)

This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.