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Undergraduate Programmes

Communications and Cultural Studies

Bachelor of Arts (Communication and Media Studies) - Language Studies Pathway

文學士(傳播與媒體) - 語言研究

Course Code: 1645-DP014A (CE 68-809-00/81)
Ms. Stefanie Au
T: 2910 7613
Mr. Eric Kwong


Programme Overview 

Communication and media studies is one of the most exciting and rapidly evolving areas of study in today’s media driven world. The Bachelor of Arts (Communication and Media Studies) provides a multi-disciplinary approach to the study of communication together with a strong discipline based training in humanities, social sciences and language studies. Core units in the degree combine theoretical knowledge with the development of practical communication skills, which include the use of the latest digital multimedia technology.

傳播與社會發展息息相關。認識傳媒的運作並善用傳媒,是現今發展商貿事業不可或缺的技能。西澳洲大學文學士 (傳播與媒體) 課程的理論與實踐並重,旨在訓練學生對傳播媒介及語言的運用及分析。學生不單認識傳播及語言學理論,更有機會接觸專業寫作方法、以及多媒體製作等實用技巧。

UWA Online Programme Information New

Programme Highlights

  • The QS World University Rankings 2017/18 placed UWA at 93rd internationally, among the World’s Top 100 with HKU, HKUST and CUHK;
  • This is a unique programme tailor-made for students who are interested in understanding how media and language work, how to write for local and specific audience, and how to use language to create particular socio-cultural effects;
  • Work placement opportunities are available for students to enhance their communication skills in a professional working environment, further developing their competitive edge in the job market;
  • On campus transfer opportunity is available for students to finish their final year in Perth with all HK credits being counted towards the qualification.


  • 西澳洲大學位列於2017/18年度QS世界大學排名榜第93位,與香港大學,香港科技大學及香港中文大學並列於世界排名首一百位。
  • 此課程特別為有興趣加深對語言認識的同學而設。同學除學習如何有效運用媒體和語言跟海外及本地受眾溝通,達致預期效果外,也了解到語文在不同媒體上的特色及其相關的社會及文化功用。
  • 修讀此文學士的學生有機會到不同機構實習,進一步鞏固專業語言的應用能力,提升競爭力。
  • 學生在港修畢一個學年後,可選擇到澳洲珀斯校園完成餘下課程。

The University of Western Australia



A World Top 100 University

Ranking Institution
26 HKU
59 CityU HK
93 UWA
95 HK PolyU
299 HKBU
551-600 Lingnan

QS World University Rankings 2017/18

Situated in Perth, the University of Western Australia (UWA) celebrated its 100th anniversary in 2012, making it one of Australia’s long-standing, high quality academic institutions. UWA is recognised internationally as a leading university. Its groundbreaking research, quality academic staff and state-of-the-art facilities combine to offer a vibrant student experience.

As Western Australia's leading university, UWA was rated second overall in Australia by the Good Universities Guide 2012 based on key performance measures such as graduate starting salaries, employment prospects, staff qualifications, research intensity and student demand. The QS World University Rankings 2017/18 placed UWA at 93rd internationally, among the World’s Top 100 with HKU, HKUST and CUHK.

UWA is the only Western Australian university to belong to the 'Group of Eight' - a coalition of the top research universities in Australia - and it is one of only two Australian universities to belong to the Worldwide Universities Network, a partnership of 16 research-led universities from Europe, North America, North Asia and Australia.

The Faculty of Arts is one of the largest founding faculties at UWA, and has been offering a wide range of arts, humanities and social sciences programmes for almost a century.

Click here to follow UWA School of Social Sciences on Facebook


位於西澳洲(澳洲最大省份)首府珀斯的西澳洲大學建校逾百年,是西澳歷史最悠久、最具聲望的高等學府。西澳洲大學的師資優良、研究出色,是公認的世界級大學。西澳洲大學是澳洲頂尖科研大學組成的 「八校聯盟」(Group of Eight) 中,唯一來自西澳洲的成員大學。


Welcome Messages

Krishna Sen
Prof. Matthew Tonts
Pro Vice-Chancellor/Executive Dean
Faculty of Arts, Business, Law & Education

We are delighted that The University of Western Australia and Hong Kong University's School of Professional and Continuing Education are able to offer two collaborative programmes in Bachelor of Arts (major in Media and Communication) and Bachelor of Arts (major in Asian Studies) - Japanese/ Korean Language pathways. The University of Western Australia, one of the 'Group of Eight' universities, values the teaching and research relationship brought by these collaborations, and looks forward to its ongoing success.

Media and Communication and Asian Studies are critical in today's rapidly evolving world. In these two programmes students examine both theoretical and practical approaches to communication, and will graduate with crucial skills and knowledges which are in high demand in the work-place.   

The Faculty of Arts, Business, Law & Education congratulates Hong Kong University SPACE on the development of the International College. We are proud to be able to offer innovative degrees in partnership with HKU SPACE.

Professor Matthew Tonts
Pro Vice-Chancellor/Executive Dean
Faculty of Arts, Business, Law & Education
The University of Western Australia

David Savat
Dr. David Savat
Programme Director

This highly reputable BA programme is tailor-made for students who are interested in understanding how media and language work and writing for both a local and international audience. Students will achieve independence and confidence in their ability to analyse information, express themselves through fluent language use and articulate their ideas for different communication purposes.

Dr. David Savat
International Coordinator and
Programme Director of BA (Communication and Media Studies)
The University of Western Australia


Content and

Programme Structure

The entire BA programme consists of 24 units. Enrolled students will normally be granted exemptions from 8 units, and need to complete 16 units over 4 semesters as follows:

Year Semester Unit Title
Year 2 Semester 1

Language, Culture and Society

Power, Participation and Meaning

Cultures, New Media and Communications

Politics of Mass Media

  Semester 2

Creative Writing: Theory and Practice

Communication and Mass Media

Digital Media CEF

Asian Societies and Cultures

Year 3 Semester 1

National and Transnational Cinemas


Texting the Global

Case Studies in Communication

Media Production Project

Journalism in Practice

  Semester 2

Issues in Japanese Society and Culture

Social Issues in Contemporary China CEF

Media and Culture Industries in Hong Kong CEF

Designing Play

CEF Selected untes have been included in the list of reimbursable courses for Continuing Education Fund (CEF) purposes.
The above programme structure is intended for use as a guideline to prospective students. The University reserves the right to modify sequencing of units within the structure. 

Duration of Study

With full exemptions from the first year of study, students can complete the programme in 4 semesters.

Teaching Mode

This programme is taught jointly by UWA and HKU SPACE academic staff. All teachings will be complemented by iLectures, seminar discussions, and tutorials.


Students will be assessed by a combination of group projects, individual essays, multimedia assignments, and examinations, depending on the subject areas.

On Campus Transfer

As the BA programme offered in Hong Kong is the same degree as those offered at the Perth campus of UWA, students may transfer after a year of study and take full credit for units completed in Hong Kong.

Teaching Staff

  • Programme Leaders 
    DOBBS, Stephen
    BA (AsSt), PhD Murd
    CHEUNG, Frankie
  • Teaching Staff - The University of Western Australia
    COVER, Rob PhD Monash
    DAMJANOV, Katarina PhD, Melb.
    FORDHAM, Helen

    BA W.Aust; MA Michigan State; PhD Curtin; GradCertMgt Qld;

    GradCert TeachHigherEd Notre Dame Aust.

    HARPER, Tauel BA, PhD Murd
    SAVAT, David BA, PhD Murd
  • Teaching Staff - HKU SPACE
    CHEUNG, Frankie BSocSc HKBU; MPhil CUHK; MIPA HK
    KWONG, Eric BA HKU; MA Lond
    LEE, Margaret BA ESMOD Paris; MA PolyUHK
    TANG, Wesley BA CityU HK; MPhil HK
    IP, Dino Paul BA, MSc PolyUHK


Award and


Upon satisfactory completion of the programme, students will be awarded the Bachelor of Arts by The University of Western Australia.

Work Placement Opportunities

Opportunities for work placement are available for students. Over the past few years, UWA students have been put in notable media corporations and establishments including Cable TV, Metro Daily, McCann Erickson, Men's Uno, RTHK, SC Media, SCMP and Sing Tao News Corp. etc.

Career Opportunities

Employers are increasingly on the lookout for an innovative and creative workforce. They are seeking people who can research, develop, analyse and communicate ideas in a world of technological, economic, political and social change. Graduates from this BA programme are ideally suited to take up this challenge with their ability to reason and communicate. This makes them an asset to most business, media and government organisations.

Further Studies

Qualifications from UWA are highly recognised. Graduates of this BA qualification can pursue postgraduate study in Education, Management, Public Administration, Social Sciences, Language Studies, Communications, Media and Cultural Studies.


Fees and

Tuition Fee

The tuition fee* for 2018/19 intake is HK$70,000 per year, payable in four installments.

* The tuition fee is reviewed annually and is subject to change without prior notice.

Continuing Education Fund CEF

Selected units in the programme have been included in the list of reimbursable courses for CEF purposes. For details, please refer to

Extended Non-Means-Tested Loan Scheme (ENLS)

Students are eligible to apply for the HKSAR Government’s Extended Non-means-tested Loan Scheme (ENLS). The maximum financial assistance under the ENLS is equivalent to the total tuition fee payable to the HKU SPACE in the academic year.

The University of Western Australia Scholarships

In the 2018/19 academic year, UWA will award two scholarships to new entrants. Award qualification will be based on their outstanding academic performance in their AD/HD studies. Each recipient will receive HK$10,000.



Entry Requirements

An applicant shall hold:

Associate Degree/ Higher Diploma qualification, with a minimum CGPA of 2.3 in:

  • Associate of Arts in Bilingual Communication/ English for Professional Communication/ Creative Communication/ Language and Culture
  • Associate of Arts in Legal Studies
  • Associate of Applied Social Sciences/ Associate of Social Sciences
  • Higher Diploma in Corporate Communications and Management
  • Higher Diploma in Translation and Interpretation
  • Higher Diploma in Library and Information Management

Graduates of the following institutions with a GPA of 2.7 (B-) or above in ONE of the English for Academic Purposes (EAP) courses, or equivalent, are recognised as demonstrating the required English proficiency:

  • Community College of City University
  • College of International Education (under Hong Kong Baptist University)
  • Hong Kong Community College (under Hong Kong Polytechnic University)
  • HKU SPACE Community College
  • HKU SPACE Po Leung Kuk Stanley Ho Community College
  • School of Continuing and Professional Studies (under the Chinese University of Hong Kong)

Other applicants must also demonstrate English proficiency by having ONE of the following results:

  1. Core English Language (HKDSE) of Level 4; or

  2. Literature in English (HKDSE) of Level 3; or

  3. Use of English (HKALE) of Grade C; or

  4. IELTS of 6.5 (no band less than 6.0); or
  5. TOEFL of 570/230 (computer-based).

Student Work
and Activities

CSM London Summer Study Programme

This programme organised by IC provides a valuable opportunity for students to enroll into a short course in Central Saint Martins College of Arts and Design (CSM), one of the world’s leading institutes for arts and design education with 150 years of history.

IC-ECNU Shanghai Winter Study Programme

This programme enables students to broaden their intercultural outlook by exploring Shanghai’s past and present, discovering local culture, lifestyle and art development. They can also experience East China Normal University’s campus, hall life and study with ECNU students.



The University of Western Australia CRICOS Provider Code: 00126G 
Bachelor of Arts CRICOS Course Code: 00305D

This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.