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Undergraduate Programmes

Culture, Communication and Media

Bachelor of Arts - Communication and Media Studies major

文學士 - 傳播與媒體

Course Code: 1845-DP014A (CE 68-809-00/01)
enquiries
Ms. Stefanie Au
T: 2910 7613
Mr. Frankie Cheung

Programme
Overview

Programme Overview

Communication and Media Studies is one of the most exciting and rapidly evolving areas of study in today’s media-driven world. This programme provides students with practical communication and digital media skills, along with essential theoretical knowledge, to help them engage with and develop a critical understanding of complex media environments. What we know of the world and how we act in it is critically related to our use of communication technologies, from language to screen, and from text to social networks. This programme also includes training in the use of the latest digital multimedia technology.

傳播與社會發展息息相關。認識傳媒的運作並善用傳媒,是現今發展商貿事業不可或缺的技能。西澳洲大學文學士-傳播與媒體主修課程理論與實踐並重,旨在訓練學生對傳播媒介及語言的運用及分析。學生不單認識傳播理論,更有機會接觸專業寫作方法、以及多媒體製作等實用技巧。

Programme Highlights

  • The QS World University Rankings 2020 places UWA at 86th internationally, among the World’s Top 100 with HKU, HKUST and CUHK.
  • UWA professors will fly over to Hong Kong and deliver key lectures on how media and communication work, how to write for local and specific audiences, and how media produce particular socio-cultural effects.
  • On campus transfer opportunity is available for students to finish their final year in Perth with all HK credits being counted towards the qualification.

課程特色

  • 西澳洲大學位列於2020年度QS世界大學排名榜第86位,與香港大學,香港科技大學及香港中文大學並列於世界排名首一百位
  • 西澳洲大學教授來港面授部分課程
  • 學生在港修畢一個學年後,可選擇到澳洲珀斯校園完成餘下課程

The University of Western Australia

UWA

 

A World Top 100 University

Ranking Institution
25 HKU
32 HKUST
46 CUHK
52 CityU HK
86 UWA
91 HK PolyU
261 HKBU
591-600 Lingnan

Situated in Perth, the University of Western Australia (UWA) celebrated its 100th anniversary in 2012, making it one of Australia’s oldest, high quality academic institutions. UWA is recognised internationally as a leading university. Its groundbreaking research, quality academic staff and state-of-the-art facilities combine to offer a vibrant student experience.

The QS World University Rankings 2020 places UWA at 86th internationally, among the World’s Top 100 with HKU, HKUST and CUHK.

UWA is the only Western Australian university to belong to the 'Group of Eight' - a coalition of the top research universities in Australia - and it is one of only two Australian universities to belong to the Worldwide Universities Network, a partnership of 16 research-led universities from Europe, North America, North Asia and Australia.

The Faculty of Arts, Business, Law and Education is one of the largest faculties at UWA, and has been offering a wide range of arts, humanities and social sciences programmes for almost a century.

Click here to follow UWA School of Social Sciences on Facebook

西澳洲大學 

位於西澳洲(澳洲最大省份)首府珀斯的西澳洲大學建校逾百年,是西澳歷史最悠久、最具聲望的高等學府。西澳洲大學的師資優良、研究出色,是公認的世界級大學。西澳洲大學是澳洲頂尖科研大學組成的 「八校聯盟」(Group of Eight) 中,唯一來自西澳洲的成員大學。

西澳洲大學屢次躋身全球大學一百強,位列於2020年度QS世界大學排名第86位,與香港大學、香港科技大學及香港中文大學並列於世界排名首一百位。西澳洲大學也是著名「世界大學聯盟」的一份子。「世界大學聯盟」由16間來自歐洲、北美、北亞和澳洲享譽國際的頂尖研究型大學組成,全澳洲現時只有兩所大學為聯盟成員。

 Welcome Message

Mattew
Prof. Matthew Tonts
Pro Vice-Chancellor / Executive Dean
Faculty of Arts, Business, Law & Education,
The University of Western Australia

Communication and Media and Asian Studies are critical in today's rapidly evolving world. In these two programmes students examine both theoretical and practical approaches to communication, and will graduate with crucial skills and knowledges which are in high demand in the workplace.

The Faculty of Arts, Business, Law & Education congratulates Hong Kong University SPACE on the development of the International College. We are proud to be able to offer innovative degrees in partnership with HKU SPACE.

Content and
Teaching

Programme Structure

The entire BA programme consists of 24 units. Enrolled students will normally be granted exemptions from 8 units, and need to complete 16 units over 4 semesters as follows:

Year Semester Unit Title
Year 2 Semester 1

Cultures, New Media and Communications

Asia from Colonial to Modern

Power, Participation and Meaning

Politics of the Mass Media

  Semester 2

Popular Culture in Asia

Communication and Mass Media

Digital Media

Asian Societies and Cultures

Year 3 Semester 1

Gender and Power in Asia

Media Enterprise in Transition

Media Production Project

Journalism in Practice

  Semester 2

Issues in Japanese Society and Culture

Social Issues in Contemporary China

Culture, Society and the State in Asia

Designing Play

The above programme structure is intended for use as a guideline to prospective students. The University reserves the right to modify sequencing of units within the structure.

Duration of Study

With full exemption from the first year of study, students can complete the programme in 4 semesters.

Teaching Mode

This programme is taught jointly by UWA and HKU SPACE academic staff. All teachings will be complemented by iLectures, seminar discussions, and tutorials.

Assessment

Students will be assessed by a combination of group projects, individual essays, multimedia assignments, and examinations, depending on the subject areas.

On Campus Transfer

As the BA programme offered in Hong Kong is the same degree as that offered at the Perth campus of UWA, students may transfer after a year of study and take full credit for units completed in Hong Kong.

Teaching Staff

  • Programme Leaders
    DOBBS, Stephen
    (UWA)
    BA (AsSt), PhD Murd
    CHEUNG, Frankie
    (HKU SPACE)
    BSocSc HKBU; MPhil CUHK; MIPA HK
  • Teaching Staff - The University of Western Australia
    COVER, Rob PhD Monash
    FORDHAM, Helen BA W.Aust.; MA Michigan State; PhD Curtin; GradCertMgt Qld; GradCert TeachHigherEd Notre Dame
    HARPER, Tauel BA, PhD Murd
    SAVAT, David BA, PhD Murd
  • Teaching Staff - HKU SPACE
    CHEUNG, Frankie BSocSc HKBU; MPhil CUHK; MIPA HK
    CHEUNG, Olive BA HKBU; MPhil CUHK; MA Birm; PhD Lond
    LEUNG, Rosette BSocSc CUHK; MSc Lond
    POON, Eddie BA MA Shue Yan; MA Poly U
    TANG, Wesley BA CityU HK; MPhil HK
    WONG, Janice BSocSc HKBU; MPhil CUHK
  •  

Award and
Careers

Award

Upon satisfactory completion of the programme, students will be awarded the Bachelor of Arts by the University of Western Australia.

Work Placement Opportunities

Opportunities for work placement are available for students. Over the past few years, UWA students have been put in notable media corporations and establishments including Cable TV, Metro Daily, McCann Erickson, Men's Uno, RTHK, SC Media, SCMP and Sing Tao News Corp. etc.

Note: Work placement is not compulsory. It is not part of the degree programme.

Career Opportunities

Employers are increasingly on the lookout for an innovative and creative workforce. They are seeking people who can research, develop, analyse and communicate ideas in a world of technological, economic, political and social change. Graduates from this BA programme are ideally suited to take up this challenge with their ability to reason and communicate. This makes them an asset to most business, media and government organisations.

Further Studies

Qualifications from UWA are widely recognised. Graduates of this BA qualification can pursue postgraduate study in education, management, public administration, social sciences, language studies, communications, media and cultural studies, including UWA Master of Strategic Communication, Master of International Relations or a Master of Commerce.

Fees and
Funding

Tuition Fee

The tuition fee* for 2019/20 intake is HK$70,000 per year, payable in 4 instalments.

* The tuition fee is reviewed annually and is subject to change without prior notice.

Extended Non-Means-Tested Loan Scheme (ENLS)

Students are eligible to apply for the HKSAR Government’s Extended Non-means-tested Loan Scheme (ENLS). The maximum financial assistance under the ENLS is equivalent to the total tuition fee payable to the HKU SPACE in the academic year.

SCHOLARSHIPS AND BURSARIES  

The University of Western Australia Scholarships

In the 2020/21 academic year, UWA will award two scholarships to new entrants. Award qualification will be based on their outstanding academic performance in their AD/HD studies. Each recipient will receive HK$10,000.

IC Scholarship 

 (for all CC and HPSHCC AD/HD Graduates)  

Applicants from HKU SPACE CC/HPSHCC graduates or alumni are entitled to a scholarship of HK$7,000 for enrolling on an IC undergraduate programme in 2020/21. If students achieve a CGPA of 2.8 or above in your sub-degree programme, they will be awarded an additional incentive of HK$5,000 (total scholarship amount: HK$12,000). 

To be eligible for the scholarship and/or the incentive, students are required to pay the deposit as stipulated in the conditional offer letter or the tuition fee as stipulated in the final offer letter, whichever applicable, on or before the payment due date. The total scholarship amount (either HK$7,000 or HK$12,000) will be disbursed to students after the commencement of the programme on which they have successfully enrolled. 

more Details 

Entry
Requirements

Entry Requirements

Applicants shall hold:

Associate Degree / Higher Diploma qualification, with a minimum CGPA of 2.3 in:

  • Associate of Arts in Bilingual Communication / English for Professional Communication / Creative Communication / Language and Culture
  • Associate of Arts in Legal Studies
  • Associate of Applied Social Sciences / Associate of Social Sciences
  • Higher Diploma in Public Relations and Corporate Communications
  • Higher Diploma in Translation and Interpretation
  • Higher Diploma in Library and Information Management

Graduates of the following institutions with a GPA of 2.7 (B-) or above in ONE of the English for Academic Purposes (EAP) courses, or equivalent, are recognised as demonstrating the required English proficiency:

  • Community College of City University
  • College of International Education (under Hong Kong Baptist University)
  • Hong Kong Community College (under Hong Kong Polytechnic University)
  • HKU SPACE Community College
  • HKU SPACE Po Leung Kuk Stanley Ho Community College
  • School of Continuing and Professional Studies (under the Chinese University of Hong Kong)

Other applicants must also demonstrate English proficiency by having ONE of the following results:

  • Core English Language (HKDSE) of Level 4; or

  • Literature in English (HKDSE) of Level 3; or

  • Use of English (HKALE) of Grade C; or

  • IELTS of 6.5 (no band less than 6.0); or

  • TOEFL of 570/230 (computer-based).

Student Work
and Activities

CSM London Summer Study Programme

This programme organised by IC provides a valuable opportunity for students to enroll into a short course in Central Saint Martins College of Arts and Design (CSM), one of the world’s leading institutes for arts and design education with 150 years of history.

CSM CSM

VIEW ALBUM 

Note(s)

The University of Western Australia CRICOS Provider Code: 00126G
Bachelor of Arts CRICOS Course Code: 003005D

This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.

HKU SPACE is a non-profit making University company limited by guarantee.