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Undergraduate Programmes

Tourism, Hospitality and Event Management

Bachelor of Science (Honours) Cruise Management

郵輪業管理(榮譽)理學士

Course Code: 1745-DP096A (CE 68-110-00/91)
enquiries
Mr. Kid Cheung
T: 2520 4607

Programme
Overview

Programme Overview

Cruise

The global cruise industry is experiencing rapid growth internationally, there are countless opportunities for rewarding careers on-board ships for those seeking to combine global travel and a career in hospitality and tourism. This programme has been offered at University of Plymouth since 2004 in the UK. During this period many of the graduates have pursued permanent careers in the cruise ship sector working with companies such as Celebrity cruises, Royal Caribbean, Disney Cruises, Princess Cruises as well as P&O and Cunard.

This programme aims to enable students to gain a thorough understanding of this unique employment area and have a critical awareness of the issues that underpin best practice. In addition, the programme enables students to develop vocationally relevant managerial skills needed for employment in the global cruise industry and the wider hospitality sector. Overnight cruise line field trip and cruise terminal visits will be arranged for students to deepen their understandings of the cruise industry. Students will also have the opportunity to apply for the short-term internship on international cruise lines, such as Royal Caribbean International, and Kai Tak Cruise Terminal as this programme aims to provide a world class education for those considering the cruise industry as a genuine career choice.

Programme Highlights

  • One of the first universities to provide an undergraduate degree for this type of vocation;
  • Field trips to cruise lines and cruise terminal;
  • Opportunity for overseas studies at Plymouth University campus for one semester;
  • Opportunities to apply for internship and job placements in cruise lines and cruise terminal in Hong Kong and overseas;
  • Lecturers of Plymouth will fly to Hong Kong to teach, and they are experienced and knowledgeable in both the academic and industrial fields;
  • High-quality teaching delivered by specialist staff through a variety of teaching methods and activities; and
  • Comprehensive coverage of practical and industry based skills for career development.

Sharing from Plymouth Graduates

University of Plymouth 
英國普理茅斯大學

Plymouth

University of Plymouth, which celebrates its 150th anniversary in 2012, is one of the UK’s most prominent and dynamic universities with an educational history dating back to 1862. University of Plymouth is ranked 14th in The Guardian League Table 2018 UK universities ranking. Described by Times Higher Education as among the newly-emerging ‘modern global elite’, University of Plymouth is ranked inside the top 280 universities in the world, and 42nd in terms of those aged under 50. A twice-winner of the Queen’s Anniversary Prize for Higher and Further Education, most recently in 2012, it has been recognised for its innovative teaching, impact-driven approach to research, and the way it works with partners to create socio-economic benefit for the communities.

open day

Plymouth is one of the largest universities in the UK, and has around 28,000 students and 13,000 off-campus students. The University has a long record of high quality innovative research as demonstrated by its achievements in the Research Assessment Exercise (RAE). The RAE 2012 saw Plymouth named as a top 50 research University and the ‘most improved’ with 80% of its research judged as being of international repute, meaning both the undergraduate and postgraduate students can be proud to be taught by, and work alongside, world-class experts. 

The Guardian recently voted Plymouth University as one of the top 14 providers of tourism courses in the UK.

Plymouth has been ranked 14th overall out of 45 by the Guardian University Guide 2018: League Table for Hospitality, Events and Tourism and 12th out of 49 overall by the Sunday Times University Guide 2014: Hospitality, Leisure, Recreation and Tourism. The Complete University Guide 2014 ranked the programme 12th place out of 60 for Hospitality, Leisure, Recreation & Tourism.

Plymouth shortlisted for University of the Year 2012

In 2012, University of Plymouth was shortlisted for one of the most coveted and prestigious awards in the national higher education sector. The institution has been named among six finalists for the University of the Year accolade, in the annual Times Higher Education Awards. It was nominated for Entrepreneurial University of the Year – for a third successive time – and in the Business School of the Year category.

Content and
Teaching

Programme Structure

The entire programme consists of 8 modules (20 credits each, except for Honours Project with 40 credits). Students who complete all modules (180 credits) will obtain Bachelor of Science (Honours) Cruise Management. Under extenuating circumstances, students who complete modules 1-6, 8 may be eligible to exit from the programme and obtain an ordinary degree, Bachelor of Science Cruise Management, upon completion of 140 credits.

Module Title
  1. Leadership
  2. English for Academic Purposes
  3. Cruise Operations and Passenger Services
  4. Managing Service Innovation
  5. Tourism, Hospitality & Events Research Methods
  6. Hospitality Dynamics
  7. Honours Project
  8. Cruise Operations Continuity Planning

The above programme structure is intended for use as a guide to prospective students. HKU SPACE and University of Plymouth reserve the right to vary the structure.

Duration of Study

With full exemptions granted, students can complete the programme in 1.5 years.

Teaching mode

University of Plymouth and HKU SPACE are jointly responsible for teaching various modules and delivering the honours project through consultations, tutorials and workshops. Teaching methods include lectures, tutorials, field trips, guest speaker talks, revision sessions and individual/group projects. Two cruise-related modules will be taught in weekday evenings.

Assessment

All coursework of the programme will be conducted in English.

The mode of assessment is different from module to module but will be generally based on a combination of coursework (including assignments and tests/ projects). Throughout the programme, students will be assessed by a combination of:

  • Report Writing
  • Case-study assignments
  • Oral presentation
  • Project
  • Tests (open/closed book) - if applicable

On Campus Transfer

Overseas study opportunities for a full semester will be available for several students to study in Plymouth with all Hong Kong credits being counted toward the qualification. No additional tuition fees will be applied. Financial subsidies and accommodation may be arranged for students if needed.

Teaching Staff

  • Programme Leaders 
    PARKMAN, Richard
    (Plymouth)
    BSc; PgCert (Post compulsory education); MSc
    LEUNG, Solange
    (HKU SPACE)
    BScoSc (Hons) HK; MSc Surrey; CHE; D.HTM
  • Teaching Staff - University of Plymouth
    AGARWAL, Sheela PhD Exeter
    AGGETT, Mandy HND; BSc (Hons); PGCE; MSc Plymouth
    BOWSTEAD, Helen BA (Hons); PGCert (Teaching English for Academic Purposes); PGCE (Post compulsory Education and Training); MA in Education 
    HINE, Catherine BA; MSc Wales
    HORNER, Susan BSc; MBA; PhD
    HUANG, Rong AdvDip (Accounting) MIFM; AdvDip (Public Relations) Human Normal University; MA, PhD Derby; PGCert LTHE Plymouth
    KELLY, Christina PhD; Msc; BSc (Hons); PGCert
    LIM, Wai Mun BA NUS; MBA Leicester; PgCert (Learning and Teaching in Higher Education), PhD Plymouth
    PARKMAN, Richard BSc; PgCert (Post compulsory education); MSc
  • Teaching Staff - HKU SPACE
    CHEUNG, Adonis Dip.Int’l Business & Mkt; Dip.T. Mgt; Dip. Internal Audit & Control; MBA; MHRMl; PhD; IRCA QMS Principal Auditor; Chartered Marketer; FHKQMA; MCIM
    LAM, Kelvin BBA; MSc HKU
    LEE, Annie BBA; MSc
    LEUNG, Solange BScoSc (Hons) HK; MSc Surrey; CHE; D.HTM
    NARWANI, Sangeeta MBA; DBA
    POON, Pamela BA; MBA 
    TANG, Cindy BBA; MA; MSc
    YEUNG, Vanessa BA; MSc; CHE

Award and
Careers

Award

This bachelor programme confers offshore degrees carrying the same academic status and recognition as that offered to University of Plymouth’s on-campus graduates.

Students are expected to graduate from the registered programme of study upon satisfactory completion of all stated modules and the honours project, and they will be awarded the Bachelor of Science (Honours) Cruise Management from University of Plymouth.

Work Placement

Students will have opportunities to voluntarily participate in various tourism, hospitality, event, and cruise related job placements & internship in Hong Kong in order to gain more exposure and polish their customer service skills.

Career Opportunities

This programme designed with the vision of developing high-calibre tourism and hospitality managers with an international perspective. Each course is designed to produce graduates who have the skills to function and communicate in the exciting industry, one of the world’s fastest growing fields. Learning is enriched through a wide range of activities, in particular professional talks, case study discussions and field trips which blend business management perspectives with local insight. Graduates can also consider working in service industries that appreciate their transferable management skills and aptitude developed from the programmes.

The University of Plymouth has strong links with a number of global cruise companies and work in partnership with Celebrity Cruises (RCL), P&O and Cunard (Carnival UK). Currently, there are students working onboard as Guest Relations officers, Food and Beverage officers and in Shore excursions departments with both Celebrity cruise lines and P&O cruises.

Further Studies

During the programme, students will develop independent thinking skills, critical analysis of current hospitality and tourism management knowledge. Honours degree students will undertake a final-year project which includes data collection and analysis. Therefore, students will be well-equipped with research skills necessary for further studies. Graduates are eligible to apply for relevant master’s degree programmes.

Fees and
Funding

Tuition Fee

The tuition fee* for the 2019/20 academic year is HK$98,970, payable over 3 semesters. The tuition fee covers all the fees charged by University of Plymouth, which include application handling fee and assessment fee. The fee for textbook, re-sitting for assessments, re-submission of assessments, and repeating the studies for each module of study is not included. Additional fees of overnight cruise line field trip are also not included.

*The tuition fee is reviewed annually and is subject to change without prior notice.

Extended Non-means-tested Loan Scheme  (ENLS)

Students of Cruise Management programme are eligible to apply for the HKSAR Government’s Extended Non-means-tested Loan Scheme (ENLS). The maximum financial assistance under the ENLS is equivalent to the total tuition fee payable to the HKU SPACE in the academic year. 

Scholarships and Bursaries

Rudy Choy Educational Fund Scholarships

Two scholarships will be awarded by the Rudy Choy Educational Fund under SKAL International Hong Kong to new Tourism, Hospitality and Cruise Management students with outstanding achievements in their Higher Diploma studies in HKU SPACE Community College/ HKU SPACE Po Leung Kuk Stanley Ho Community College. Each scholarship is worth HK$10,000.

IC Scholarships and Bursaries 

A number of IC Scholarships and Bursaries are made available for eligible new entrants to apply every year. 
Please consult programme staff for more information. 

IC Scholarship

(for all CC and HPSHCC AD/HD Graduates) 
Applicants from HKU SPACE CC/HPSHCC graduates or alumni are entitled to a scholarship of HK$5,000 for enrolling an IC undergraduate programme in 2019/20.  If you achieve a CGPA of 2.8 or above in your sub-degree programme, you will be awarded an additional incentive of HK$5,000 (total scholarship amount: HK$10,000).

To be eligible for the scholarship and/or the incentive, you are required to pay the deposit as stipulated in the conditional offer letter or the tuition fee as stipulated in the final offer letter, whichever applicable, on or before the payment due date. The total scholarship amount (either HK$5,000 or HK$10,000) will be disbursed to you after the commencement of the programme on which you have successfully enrolled.

more details

Entry
Requirements

Entry Requirements

Applicants shall:

1.  hold an Advanced Diploma/ Higher Diploma in Hospitality Management / Tourism and Hospitality Management awarded within the HKU system through HKU SPACE;
OR      
2.  A. (i)

hold an Advanced Diploma/ Associate Degree /Higher Diploma in Hospitality Management granted by a recognised institution;

or

    (ii) hold an Advanced Diploma/ Associate Degree/ Higher Diploma in other related disciplines such as Business, Marketing, Management, Leisure, and Recreation Studies granted by a recognised institution; 
  AND
  B. provide evidence of English proficiency such as:
    (a) HKCEE English Language at Level 2; or
    (b) HKCEE English Language (Syllabus B) at Grade E (Grade C in the case of English Language (Syllabus A)); or
    (c)  HKDSE Examination English Language at Level 2; or
    (d) an overall band of 6.0 or above in the IELTS; or
    (e) a score of 500 in the paper-based TOEFL or a score of 173 in the computer-based TOEFL and a score of 4.5 in the Test of Written English.
OR      
3. have a degree of other disciplines.
Applicants from (2) and (3) may be considered on a case-by-case basis. Applicants from (2Aii) and (3) may be required to take and pass additional modules based on individual merit before the start of the programme.

Since the teaching of the additional module(s) will start in mid-June, students who are required to take additional module(s) need to apply the programme BY MAY 2019. Late applications will not be accepted.

 

Student Work
and Activities

Lecture Activities

Leadership activity in HKU Flora Ho Sports Center and Stanley Smith Swimming Pool (Sept 2016)

Leadership activity in HKU Flora Ho Sports Center and Stanley Smith Swimming Pool (Sept 2016)

Plymouth Summer School

Students will have a valuable opportunity to take part in the Summer School course organised by University of Plymouth for two or four weeks in July/ August so as to improve their English communication skills, meet people from around the world, and experience school life in Plymouth. This Summer School is optional and its costs are additional to the programme’s tuition fee.

PLY Summer School 2016

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Alumni Activities

Alumni Night with students and teachers (Sept 2016)

Alumni Night with students and teachers (Sept 2016)

CSM London Summer Study Programme

This programme organised by IC provides a valuable opportunity for students to enroll into a short course in Central Saint Martins College of Arts and Design (CSM), one of the world’s leading institutes for arts and design education with 150 years of history.

CSM  CSM

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Note(s)

These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.