MA Arts and Cultural Enterprise (Jan 2020 Intake)
藝術及文化企業文學碩士 (2020年1月開課)Course Code: 1765-DP089A (CE 68-889-00/91)
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MA Arts and Cultural Enterprise is the first MA programme of Central Saint Martins outside London to acknowledge the need for multi-skilled individuals who can both generate the ideas for original arts and cultural events, and provide leadership for the teams that realise them. The programme enables responses to new forms of creative practice, and changing global conditions.
Welcoming Remarks by:
Prof. Ian Holliday (Pro Vice-Chancellor, HKU)
Nigel Carrington (Vice-Chancellor, UAL)
The programme aims to equip you with the knowledge, cognitive and practical skills which will enable you to develop expertise as cultural producers within a fast-changing, globalised cultural economy.
It achieves this by establishing a framework of learning that will enable you to interrogate and understand cultural policies and governance, and through a pedagogy based on collaboration and peer-to-peer learning.
You will extend and expand your understanding of the value of culture and creative content within a business framework in today's multi-national cultural economy and how this varies across the globe.
Ultimately, the programme aims to enable you to step up to challenges in the next stage of your career within the creative industries, and to lead teams effectively, in order to realise ambitious creative and cultural events and projects across different media, platforms and countries.
- This MA is the first-of-its-kind master’s programme offered in both London and Hong Kong by Central Saint Martins, a leading institute in arts and design education for 150 years.
- Moving away from a focus on practice or artefact, employability and enterprise are embedded within the programme. You will learn not only how to manage creativity, but also how to bring creativity to cultural and arts management. Alongside critical and creative thinking, you will acquire business skills, which are highly attractive to potential employers.
- The programme offers you a valuable platform to expand your professional and intellectual network with peers and professionals in the arts and cultural sectors, particularly attractive to those who wish to take their careers to the next level or prepare a career shift into the related sectors.
- You do not need to give up work or care duties in order to enrol on the programme. MA Arts and Cultural Enterprise is an innovative degree applying a blended learning approach, designed to enable you to pursue your studies whilst undertaking employment, by attending face-to-face classes taught by CSM faculty in several intensive weekends in Hong Kong, supplemented by seminars and workshops led by HKU SPACE academic staff.
- You will have an access to global-local experiences from CSM fly-in faculty who are active in the field of arts management, and from local academics and industry practitioners in arts, cultural and creative sectors.
The programme is not bound by the walls of a classroom. During intensive learning weekends in Hong Kong, we will draw upon our location in the heart of the city to attend arts and cultural events, and meet professionals working in the arts. Equally, you are encouraged to apply your learning to your own, individual, professional contexts and may choose to pursue a practice-based final project.
Central Saint Martins, University of the Arts London
University of the Arts London
University of the Arts London (UAL) brings together, in a single federated structure, six of the most famous art and design colleges in the world. It comprises Camberwell College of Arts, Central Saint Martins (CSM), Chelsea College of Arts, London College of Fashion, London College of Communication and Wimbledon College of Arts. Each has its own distinct approach, its own national and international reputation and its own established links with professional and cultural bodies. With a combined student population of approximately 26,000 and a global network of over 200,000 alumni, UAL is one of the world’s largest academic centres for art, design and communication.
UAL is not only a centre of excellence in practice-based learning, but also a leading research university. UAL has been placed in the overall top 30 UK research institutions for the quality of research submitted in the Research Excellence Framework (REF) 2014. It is a top 5 research university in its braoder peer group and first in the power ranking in the Art and Design: Histroy, Practice and Theory category.
Full results of the REF 2014.
Today, UAL has been ranked World's Top 2 Universities for Art and Design, according to QS World University Rankings by subject 2019. Read more
Central Saint Martins
CSM is one of the world's leading institutes for arts and design education, a reputation based around the achievements of its graduates and the creative energy of its current staff and students. With its 150 years of history, CSM’s famous alumni include some of the most important British and international artists from famous painters such as Lucian Freud and Frank Auerbach who studied fine art at Saint Martin’s in the middle of the 20th century; to Sir James Dyson, the industrial designer and founder of Dyson Industries; A.S. Byatt, the British author; Colin Firth, the actor and winner of BAFTA's Best Actor Award and to the latest wave of the world's celebrated designers including Marc Jacobs, John Galliano, Alexander McQueen and Stella McCartney.
MA Arts and Cultural Enterprise is an exciting new venture, delivered simultaneously by Central Saint Martins, University of the Arts London, in London and HKU SPACE in Hong Kong. Both cities are drivers of innovation in cultural production and creative activity, as well as dynamic, global financial hubs. In bringing together the experiences of students and faculty from both locations, the programme provides a unique, intercultural platform to investigate current conditions, establish professional and intellectual networks and explore local contexts. This international partnership, the first of its kind for Central Saint Martins, reflects the kind of ambitious collaboration that the programme hopes to equip students to facilitate, as future leaders in the realm of cultural production.
MA Arts and Cultural Enterprise is a timely offering, as the creative sector is increasingly understood as being essential to the vitality of society, culture and the economy, as well as to the political health of a nation. On our doorstep, in the King’s Cross area of London, arts and culture are changing the landscape of the city. In Hong Kong, arts and cultural developments such as PMQ, and the recent establishment of Art Basel Hong Kong, have already proved the role that culture can play in shaping life in a city. And, poised on the brink of a major cultural development in the West Kowloon district, Hong Kong is positioned to be a world leader in arts and cultural provision. Against this backdrop, MA Arts and Cultural Enterprise offers an innovative pedagogical approach within higher education to students who are inspired by challenge, change and the possibility to think and act on a global scale.
We look forward to welcoming you to the programme.
Professor Jeremy Till
Head of Central Saint Martins
Pro Vice-Chancellor, University of the Arts London
MA Arts and Cultural Enterprise acknowledges that we are living in a fast-changing, globalised world, which presents a great number of opportunities and challenges for cultural innovation. This Master’s programme takes these changing conditions as a starting point to engage you in developing new knowledge and skills in order to manage cultural projects in Hong Kong, China, the UK and around the world. It has been developed specifically in response to an increasing need for multi-skilled individuals who can both generate the ideas for original arts and cultural events, and provide leadership for the teams that realise them. These individuals will be dynamic, responsive, fluent in public and private sectors, and have the ability to collaborate and develop networks.
The programme addresses a contemporary shift within the cultural economy towards experiences and events, and away from the artefact. It is a response to multiple new forms of artistic and creative practice (interdisciplinary, time-based, socially-engaged, etc.), which demand new, hybrid forms of cultural management and organisation, and in turn, a new pedagogical approach from higher education institutions.
MA Arts and Cultural Enterprise begins with a definition of enterprise as engaging with projects that are new, challenging and complex, in order to create a valuable difference to specific stakeholders. It aims to enable you to gain a unique skill and knowledge set to become active creators in cultural management and production, be it as entrepreneurs, or within larger existing cultural organisations, anywhere in the world. For this reason, the programme values rich cultural diversity, and benefits from the broad range of cultural backgrounds of its students, staff, CSM and HKU SPACE generally. Cultural diversity and intercultural dialogue are the essential point-of-departure for cultural and creative innovation, which generates cultural capital, and in turn fosters economic capital formation.
Both Hong Kong and London are at the centre of a global network of alumni, educator-practitioners, and collaborating organisations and institutions. MA Arts and Cultural Enterprise works with knowledgeable practitioners to create an inspiring “glocal” learning experience, within a wide-ranging professional network.
The intensive face-to-face teaching takes place at HKU SPACE’s Admiralty campus or HKU campus in Pokfulam. Hong Kong is a contemporary hub for the cultural industries, and also a rich source of historical innovation across a wide range of cultural sectors, including museums, galleries, performance, festivals, and educational institutions.
The programme is aimed at graduates with some years of work experience who wish to challenge themselves by gaining a critical understanding of our world today as well as skills in the design, planning and production of creative events in the broadest sense. Focusing on the core capabilities of CSM, and its central role in the future of arts and other creative industries, it will offer you insights into aspects of cultural policy and governance, an introduction to business skills and processes, and strategic planning, which will equip you to shape creative futures. It will encourage radical thinking, based on creative research, analysis, and a deep understanding of the value of the cultural economy, and its role in creating cultural capital, to the wider economic, political and social environment in which it is located.
The entire programme comprises seven modules (180 credits in total), to be completed in two years.
|Year 1||Jan - Mar||Researching Arts and Cultural Enterprise||20|
|Mar - Jun||Practice, Policy and Markets||20|
|Jun - Aug||Contexts – Local and Global Challenges||20|
|Aug - Nov||Arts Entrepreneurship||20|
|Nov - Dec||Business Models and Finance||20|
|Year 2||Jan - Feb||Business Models and Finance (cont'd)|
|Feb - Apr||Focus: Social Impact and Innovation||20|
|May - Dec||Dissertation or Live Project||60|
An introduction of individual course units can be found here:
Duration of Study
Your learning will be time-tabled across 90 weeks over two full calendar years.
The programme has been designed to enable you to pursue your studies whilst also undertaking part-time employment, internships or care responsibilities. The programme operates through a blended-learning delivery model, by means of face-to-face and online teaching in a two-year period.
Peer and collaborative learning is fundamental to this model, and is achieved through a series of lectures, seminars, webinars, group tasks and workshops, as well as practice-based project developments in the realm of cultural production, enabling you to create networks that we hope will last well beyond your studies.
Intensive learning will take the form of face-to-face block teaching by CSM faculty members in Hong Kong:
- Intensive classes are usually held near the beginning of each module over a long weekend (Friday, Saturday and Sunday).
- Learning will then continue in the form of online learning, support and feedback by CSM ("Moodle", the UAL's Virtual Learning Environment), as well as face-to-face seminars and workshops led by HKU SPACE academic staff and industry practitioners throughout the remainder of the module.
You can also find out more course details here: http://www.arts.ac.uk/csm/courses/postgraduate/ma-arts-and-cultural-enterprise/
Work you do on the programme is assessed informally (formative assessment) and formally (summative assessment), according to the learning outcomes for each module. Assessment can be staff-led or peer-to-peer. Feedback is normally given in an Assessment Form that maps the learning outcomes against Marking Criteria.
In order to complete the programme you must receive a passing mark for all pieces of work that are summatively assessed.
You will receive Learning Plan well in advance of each module, describing all details including topics, modes of study, teaching schedule, assessment criteria and reading list.
Forms of Assessment at UAL
There are two principal forms of assessment:
Formative assessment takes place through critiques and Personal Tutorials, and is primarily intended to provide you with effective feedback and guidance on your development, helping you to learn more effectively.
Summative assessment is the summation of the assessment activity that has taken place during the Module, and results in a recommended mark for your achievement. It is carried out by at least two members of staff, normally tutors who have taught the Module you have studied and is used:
- to determine whether you have satisfactorily achieved all the Learning Outcomes of the Module;
- to judge the level at which you have achieved the Learning Outcomes i.e. the recommended letter grade.
- Academic Team - Central Saint Martins
(Programme Director, Co-Course Leader)
BA Northwestern; MA RCA
BA Norwich School of Art and Design; MA Goldsmiths DIECKVOSS, Stephanie BA, MA Heidelberg; MA Courtauld Institute; MBA (Public Services) Warwick GRIFFITHS, David MBA Manchester; MSc City
(Visiting Professor, CSM)
STONE, Dominic BA Leeds Polytechnic; MA RCA STURROCK, Paul
BA Reed College; MBA Washington; MA Central Saint Martins
- Academic Team - HKU SPACE
BA HKBU; MPhil CUHK; MA Birm; PhD Lond
CHAN, Ka Ming
BA HKU; MPhil HKU; PhD CUHK
Dip Design PolyU, BA Graphic CSM, MA Typo LCC
KWONG, Eric BA HKU; MA Lond YU, Cally MA HK
Upon satisfactory completion of all seven modules, students will be awarded the Master of Arts in Arts and Cultural Enterprise degree from Central Saint Martins, University of the Arts London.
You will have to pass all modules to gain the MA. However, your award classification is based on your achievement in Module 7 (Dissertation or Live Project) only.
MA Arts and Cultural Enterprise aims to prepare graduates for the next step in their careers, whether that be a management position or a role within a leading team in the field of arts and cultural production. The entrepreneurial spirit of the programme might also encourage some graduates to set up their own company or creative practice, or to work as a consultant.
Other areas of employment that this programme might lead to include cultural institutions such as museums, theatre companies, cultural and live events companies and orchestras, broadcasters and publishers. Governance, policy and communication positions are also within the remit of the programme. Overall, the programme prepares graduates for careers where culture, economy and policy come together.
Specific roles a graduate might fulfil include: festival director; event manager; cultural sector entrepreneur; senior manager within an arts institution or organisation; cultural policy adviser within government; arts and community engagement adviser within a corporate enterprise; consultant to creative sector venture capital funds and angel investors (investors from the not-for-profit and philanthropic sectors).
The tuition fee of the entire programme is HK$170,000^, payable in four equal instalments. An application fee of HK$300 applies.
^ Subject to annual adjustment (if any) approved by the university.
Students are eligible to apply for the Extended Non-means-tested Loan Scheme (ENLS) administered by the Hong Kong Government Student Finance Office (SFO). The maximum amount of the financial assistance under ENLS is the total tuition fee(s) payable in the 2018/19 academic year. A life-time loan limit is imposed on each student eligible for receiving loans under the ENLS. The loan limit will be price-adjusted annually in accordance with the Composite Consumer Price Index. The life-time loan limit is HK$364,000 for the 2018/19 academic year.
For details, students should refer to ENLS website:
University of the Arts London Alumni Scholarships
Any UAL alumnus enrolled to the programme will be offered a scholarship of HKD6,000 in his or her first year of study.
Applicants who plan to study in Hong Kong should submit an application directly to HKU SPACE. You can apply online by clicking here. For more details, please refer to Entry Requirements.
Successful applicants will be notified of the application result and will receive a letter of acceptance. Applicants will have to present the Payment Notification Form upon payment of tuition fee at any of the HKU SPACE Enrolment Centres.
- Cash or EPS, or
- Crossed cheque payable to "HKU SPACE"
(Please specify the programme title, applicant's name, and HKU SPACE student card number, if applicable.)
Note: Holders of HKU SPACE MasterCard can enjoy a 10-month interest-free instalment period for modules with a tuition fee for a minimum of HK$2,000-HK$40,000, however, the applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any HKU SPACE Enrolment Centres.
Click here to check out your nearest Enrolment Counters. Only Learning Centres with the icon can process payment.
Notes to Applicants
- Applicants may be required to pay the course fee in cash or by EPS if the course is to start shortly. Fees paid are not refundable except under very exceptional circumstances, subject to the School’s discretion.
- HKU SPACE reserves the right to cancel a programme/course in cases of insufficient enrolment or unforeseen difficulties arising from running the course. In such circumstances, course fee would be refundable.
- In exceptional cases where a refund is approved, fees paid by cash, EPS or cheque will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder’s credit card account.
- In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant programme brochures or direct any enquiries to the relevant programme staff for details.
- Payment and enrolment to a programme/course cannot be transferred from one applicant to another. Once accepted onto a programme/course, the student is not allowed to switch to another programme/course. When a transfer is approved by International College under special circumstances, a processing fee of 10% of the course fee will be levied on every approved transfer.
- Receipts will be issued for fees paid but HKU SPACE will not be responsible for any loss of receipt sent by mail. An administration charge applies for each additional copy of receipts. For additional copies of receipts, please call +852 2910 7607. An administration charge of HK$30 for each additional copy applies. The receipt(s) is not a guarantee that your application is successful.
- If a short course is postponed due to unforeseen circumstances, including staff illness, flight delay or cancellation, HKU SPACE, and partner university if applicable, will make every reasonable effort to reschedule the class or to make up the schedule in the same week. HKU SPACE apologises for any inconvenience caused if this happens and urges you to ring to IC office at +852 2910 7555 if you have any concerns.
- The Director may, at his discretion, refuse to admit an applicant.
- Due to copyright issues, and to allow a free exchange of ideas among participants, the use of audio and/or visual recording is strictly prohibited in class.
(a) hold a bachelor’s degree in Art, Design, Humanities, Social Sciences, Business, or other areas of Creative Practice such as performance, or equivalent, awarded by a recognised institution;
(b) have at least two years of relevant work experience.
Applicants with qualifications from a university or comparable institution within/ outside Hong Kong where the language of teaching or assessment is not English, are required (unless exceptionally exempted) to obtain a score of 7.0 in IELTS (with a minimum of 5.5 in each sub-test); or to obtain a score of 100 in TOFEL iBT (with a minimum of 20 in each sub-test). For details, please refer to this link.
Please contact the Programme Admission Team directly via email at email@example.com if you have further questions.
Relevant disciplines and professional fields include:
- Fine Art (or other forms of creative practice, such as performance)
- Social Sciences
- Culture, Communication or Media Studies
We anticipate that the programme will also appeal to candidates with business management and administration backgrounds whose careers have led to direct engagement with creative processes and events or who wish to move into the cultural and creative sectors.
What we look for
The programme is explicitly aimed at those who want to plan, fund and realise cultural events and processes, rather than further developing their own individual practice. The programme is also aimed at professionals wanting to get a greater understanding of the frameworks governing the cultural sectors as well as foster their business management skills. Applicants may come from a wide variety of subject backgrounds, but must have experience of working in the arts, design, performance or creative business management and administration sectors.
As prospective entrepreneurs and creative strategists, applicants will need to demonstrate:
- that they are comfortable with taking risks;
- they can learn from failure;
- they are inclusive and understand the need to embrace diversity.
- have the ability to think in abstract terms about planning, management, and resources;
- have excellent communication skills;
- be numerate, and display some experience and understanding of logistics and strategic thinking;
- be team players and builders, not competitive individualists;
- demonstrate a collaborative mind-set and an ability to negotiate roles within multidisciplinary and cross-cultural teams;
- have a basic level of computer literacy (much of the course is delivered online; you will be given guidance on the virtual learning environment, but you will need to have the computer skills necessary to participate in online learning). Applicants will need to be able to access/have:
- a recent computer with an up‐to‐date operating system and web browser (smartphones and tablets can also be used, but are subject to some restrictions during the live classes);
- a reliable, fast broadband connection (slow internet connection can affect the learner experience, especially during a live session in a virtual classroom);
- a microphone (e.g. integrated to a laptop);
- a webcam (e.g. integrated to a laptop);
- headphones (a headset with microphone/headphones is highly recommended).
Applicants who plan to study in Hong Kong should submit an application directly to HKU SPACE. You can apply online by clicking here.
Selection for interview will be through the submission of a Personal Statement (300 words) and a Study Proposal (800 words).
Personal Statement (not more than 300 words):
Please address the following:
- why do you wish to study on this programme?
- what are you doing at the moment (professionally or personally)?
- how do you see MA Arts and Cultural Enterprise impacting upon your career/ personal development?
- bearing in mind the importance of collaboration and peer-to-peer learning in this programme, what skills, experiences or personal attributes would you contribute to the MA group?
Study Proposal (not more than 800 words):
- Describe your research interests and 1) a topic within arts and cultural enterprise which you would like to investigate at postgraduate level or 2) a new approach to cultural production, which you would like to put into practice
- Explain how the programme would assist you in approaching your research and/or applying strategies of cultural production in your practice
If you need further advice on entry requirements, please contact the Programme Leader, Dr. Olive Cheung.
When to apply
Please note that this programme begins in January. Places are limited, so we advise you to submit your application as early as possible to avoid disappointment. To speed up the process, you should submit all the required documents and statement/proposal along with your application. You are encouraged to send us your resume for early assessment.
Applicants may be required to ‘attend’ a Skype/Telephone interview.
Additional Notes to Non-Hong Kong Resident Applicants
To study in Hong Kong, all non-local applicants are required to obtain a student visa issued by the Immigration Department of the HKSAR Government, except for those admitted to Hong Kong as dependants, who do not need prior approval before taking up full-time and part-time studies. Non-local applicants issued with a valid employment visa also do not need prior approval to pursue part-time studies. It is the responsibility of individual applicants to make appropriate visa arrangements. Admission to a HKU SPACE academic programme/course does not guarantee the issue of a student visa. Applicants may wish to note that part-time courses are generally not considered by the Immigration Department for visa purposes except for self-financed, part-time locally accredited taught postgraduate programmes awarded within the HKU System through HKU SPACE.
Guest Lecture and Guided Tour in 2018
Guest Lecture by Halley Cheng
Visual Arts in Hong Kong (10 Feb, 2018)
Speaker: Mr. Halley Cheng, Artist, Principal
- Guest Lecture and Guided Tour in 2017
Guest Lecture by Adrian Chan
Current challenges and opportunities for Startup Businesses in Hong Kong - cases for art startup (14 January, 2017)
Speaker: Adrian Chan, Director of Startup Business Services Limited
Guest Lecture by Louis Yu Kwok-Lit
West Kowloon Cultural District: What is it and how does it work? (14 January, 2017)
Speaker: Louis Yu, Executive Director, Performing Arts of West Kowloon Cultural District Authority
Guest Lecture by Mike Ko
Revenue Models of an Event Platform (14 January, 2017)
Speaker: Mike Ko, CEO and Co-founder of Timable.com
Guest Lecture by Magnus Renfrew
The international art market (11 February, 2017)
Speaker: Magnus Renfrew is a cultural entrepreneur and writer with over 20 years’ experience in the international art world. He served as founding director of Art Basel in Hong Kong from 2012-2014. From 2007-2012 Renfrew was the founding fair director of ART HK: Hong Kong International Art Fair.
Guest Lecture by Kiren Passi
Researching the fashion industry: textile, ideas and innovation (12 February, 2017)
Speaker: Kiren Passi, Lecturer at Central Saint Martins, London; Fashion and Textiles Designer and Consultant
Guest Lecture by Keith Lam
Energy Transformation: Form of New Media Arts (18 February, 2017)
Guest Lecture by Halley Cheng
Visual Arts in Hong Kong (18 February, 2017)
Guided tour at Asia Art Archive by Joey Chung (18 February, 2017)
HKU Library Tour by Diana Tsui, Arts and Architecture Faculties Librarian, The University of Hong Kong (18 February, 2017)
Guest Lecture by Philo Alto
Different Ways to Do Well While Doing Good - Creating Social Impacts (18 March, 2017)
Speaker: Philo Alto, CEO, Asia Value Advisors
- Guest Lecture and Guided Tour in 2016
GUEST LECTURE BY KIU-WAI CHU
Formulating Research Questions and Choice of Methodology of Qualitative Research in the Media Context (21 May, 2016)
Speaker: Dr. Kiu-wai Chu, Adjunct lecturer, Comparative Literature, The University of Hong Kong
Guest Lecture by Kai-Yin Lo
How Culture and Art Can Foster International Exchange (23 April, 2016)
Speaker: Kai-yin Lo, Principal Lecturer of Cross Culture, Central Saint Martins; Cultural Historian, Curator, Events Organiser and Cultural Ambassador
Guest Lecture by Keith Wong
New Forms of Arts/ Cultural Production and Organisation (23 April, 2016)
Speaker: Keith Wong, Chairman of APPortfolio; Director of Seven Senses; Vice President of University of the Arts London-Hong Kong Alumni Association
Guest Lecture by Florian Knothe
Culture - Past, Present and Future: The Creative Economy Seen Globally (7 May, 2016)
Speaker: Dr. Florian Knothe, Director, University Museum & Art Gallery, The University of Hong Kong
Guest Lectures by Douglas Young and Claudia Schachenmann
The Challenges in Promoting a Hong Kong Identity in Design (25 June, 2016)
The Phenomenon of the New Global Contemporary Art World (25 June, 2016)
Speakers: Douglas Young, CEO & Co-Founder of G.O.D. and Claudia Schachenmann, Managing Director of Bureaux Schachenmann
Guest Lectures by Cherry Chan and Angelika Li
The Development of a Creative Site - The Mills/Mill6 (10 July, 2016)
Speakers: Cherry Chan, Person-in-charge of The Mills and Angelika Li, Director of Mill6
Guest Lecture by Ada Wong, JP
Make a Difference - Creative Ventures for a Social Change (15 November, 2016)
Speaker: Ada Wong, JP, Founder & Hon Chief Executive of Hong Kong Institute of Contemporary Culture, Supervisor of HKICC Lee Shau Kee School of Creativity, Founder and Chair of Make A Difference Institute and Convenor & Director of The Good Lab
This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.