Consultation Sessions and Events
Online One-on-One Consultation Sessions for AD/ HD Graduates:
BA Mass Communications, Advertising & Public Relations
Come to talk to our Programme Team members to know more about this programme, admissions requirements and learning schedule.
| Date | Time | Online via Zoom |
| 4 June 2025 (Wed) | 1:30pm - 2:30pm | https://hkuspace.zoom.us/j/94055814152 No registration and no password are required |
| 6 June 2025 (Fri) | ||
| 11 June 2025 (Wed) | ||
| 13 June 2025 (Fri) | ||
| 18 June 2025 (Wed) | ||
| 20 June 2025 (Fri) | ||
| 25 June 2025 (Wed) | ||
| 27 June 2025 (Fri) |
BA Mass Communications, Advertising & Public Relations
大眾傳播、廣告及公關文學士
(September 2025 Intake, 10 months duration)
Committed first and foremost to producing effective and reflective practitioners, this programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate / organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.
Programme Highlights
- This programme has over 30 years of history in Scotland;
- Students with relevant AD/HD qualifications will normally be granted credit exemption and eligible to enter the final year of the programme;
- A 10-month intensive, professional training period (full-time) in PR, branding and advertising;
- Graduates of this programme satisfy the education requirement for Associate Membership in the Chartered Institute of Public Relations (CIPR).
課程特色
- 課程在蘇格蘭擁有超過三十年的歷史；
- 合資格副學士或高級文憑畢業生可獲學分豁免，直接入讀課程三年班；
- 為期十個月的大學學位課程，集中修讀廣告、品牌及公關專業；
- 本課程畢業生獲英國特許公關學會認可，達到準會員資格的學術要求。
Upon successful completion, students will be awarded the BA Mass Communications, Advertising & Public Relations by Edinburgh Napier University.
Progression Path
Qualifications from Edinburgh Napier University are recognised internationally, and graduates of the BA Mass Communications, Advertising & Public Relations are also eligible to progress onto Postgraduate Diploma (PgDip) in Media and Cultural Critique, awarded within the HKU system through HKU SPACE and other local and overseas master's degree programmes.
Enquiries Ms Cindy Cheung E: ug.comm@hkuspace.hku.hk
T: 3762 0061
This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.
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