Programme Overview

Committed first and foremost to producing effective and reflective practitioners, this programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate / organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.

愛丁堡龍比亞大學一向致力培訓專業人才。此課程著重理論與應用，讓學生深入了解傳播、廣告及公共關係的理論以及其實踐方法，使學生精通廣告、品牌、企業傳訊管理以及各種公共關係專業知識和技能；並透過完成各項研習、報告及分組討論，進一步增強學生的溝通能力，為他們投身相關行業作最佳準備。

Programme Highlights

• This programme has over 30 years of history in Scotland;
• Students with relevant AD/HD qualifications will normally be granted credit exemption and eligible to enter the final year of the programme;
• A 10-month intensive, professional training period (full-time) in PR, branding and advertising;
• Graduates of this programme satisfy the education requirement for Associate Membership in the Chartered Institute of Public Relations (CIPR).

課程特色

• 課程在蘇格蘭擁有超過三十年的歷史；
• 合資格副學士或高級文憑畢業生可獲學分豁免，直接入讀課程三年班；
• 為期十個月的大學學位課程，集中修讀廣告、品牌及公關專業；
• 本課程畢業生獲英國特許公關學會認可，達到準會員資格的學術要求。

Edinburgh Napier University

愛丁堡龍比亞大學

愛丁堡龍比亞大學是蘇格蘭最具規模的高等教育學府之一，現有約一萬九千五百名學生修讀各種專業學科資歷。愛丁堡龍比亞大學於2016年第二次獲得英女皇高等教育年獎。此獎項每兩年頒發予具有世界級水準的優秀院校，可見獲此殊榮的愛丁堡龍比亞大學之卓越表現傋受肯定。

愛丁堡龍比亞大學師資優良，堅持專業訓練為本的教學方針，畢業生向來排名獲僱主青睞。QS世界大學於2017年，頒發了5星殊榮予愛丁堡龍比亞大學，以肯定大學在教學質素、畢業生受聘率以及院校國際化等方面的卓越成就。大學於《泰晤士高等教育》(2022) 的排名中，擠身全球最佳200大的年輕大學。根據英國《衛報大學排名2023》，愛丁堡龍比亞大學在營銷及公關範疇中排名全國第28位。

愛丁堡龍比亞大學在英國的創意業界中享譽盛名，並且跟廣告、傳播及公共關係、創意寫作、設計、電影、音樂、出版及電視製作等各個領域的業內人士有緊密聯繫。愛丁堡龍比亞大學開辦的大眾傳播、廣告及公關學士課程，則是當地同類課程中歷史最悠久的課程。

Welcome Message

The School of Arts and Creative Industries at Edinburgh Napier University is a national and international centre for training and education in creative media practice. The School has a strong commitment to industry links and practice-based research and offers education which is focused on industry requirements and graduate employability. The School has developed many collaborations with a wide range of partners from industry and education around the world and is proud to be able to offer this exciting full-time degree in partnership with HKU SPACE IC.

Gary Lunt, Link Tutor
School of Arts and Creative Industries
Edinburgh Napier University
 

PROGRAMME LEADER SHARING

ARTICULATION PATHWAY:

• Postgraduate Diploma (PgDip) in Media and Cultural Critique

Programme Structure

Edinburgh Napier University requires students to complete 360 credits (12 modules) for the BA Mass Communications, Advertising & Public Relations degree. Students with relevant AD/HD qualifications will normally be granted an exemption of 240 credits. They will have to undertake 6 modules, or 120 credits (under Edinburgh Napier University's system) to graduate.

There will be 2 semesters, each comprising 14 teaching weeks. The entire programme consists of 6 modules:

Notes:

1. The above programme structure is intended for use as a guideline to prospective students. The University reserves the right to modify sequencing of units within the structure.
2. The programme structure applies to full-time students. Part-time students are required to take 2 modules in 3 trimesters. For details, please check http://www.hkuspace.hku.hk.

Duration of Study

With full exemptions granted, students can complete the programme in 10 months (full-time).

Teaching Mode

The unique nature of this programme enables a range of teaching formats to be used. The formats include lectures, seminars, tutorials, practical workshops and consultation sessions.

Assessment

Undergraduate students are required to complete at least one group project and an individual assignment in each of the modules by demonstrating their critical understanding of the conceptual frameworks shaping advertising and public relations as forms of communication. In some modules, students are required to demonstrate their command of creative abilities by undertaking media presentations.

Teaching Staff

• Programme Leaders

  LUNT, Gary (Edinburgh Napier)	BA (Hons) ENU; FIIC; MCIPR; MFEIEA
  CHEUNG, Frankie (HKU SPACE)	BSocSc HKBU; MPhil CUHK; MIPA HK

• Teaching Staff - Edinburgh Napier University

  LUNT, Gary

  BA (Hons) ENU; FIIC; MCIPR; MFEIEA

• Teaching Staff - HKU SPACE

  CHAN, Leo	Dip Design PolyU; BA Graphic CSM; MA Typo LCC
  CHEUNG, Frankie	BSocSc HKBU; MPhil CUHK; MIPA HK
  LAM, Janice	BBA, MSocSc HKBU
  LEUNG, Rosette	BSocSc CUHK; MSc Lond
  TANG, Wesley	BA CityU HK; MPhil HK

Award

Upon successful completion, students will be awarded the BA Mass Communications, Advertising and Public Relations by Edinburgh Napier University.

Professional Recognition

Chartered Institute of Public Relations 

Graduates of this programme satisfy the education requirement for Associate Membership of CIPR.

Career Opportunities

Equipped with theoretical and practical knowledge of the communication industry, students of this programme will graduate with the relevant skills to enter fields such as advertising, corporate or organisational communications, marketing, public relations, brand and reputation marketing, internal and online communication and event management.

Further Studies

Qualifications from Edinburgh Napier University are recognised internationally, and graduates of the BA Mass Communications, Advertising & Public Relations are also eligible to progress onto Postgraduate Diploma (PgDip) in Media and Cultural Critique, awarded within the HKU system through HKU SPACE and other local and overseas master's degree programmes.

Tuition Fee

The tuition fee* for 2024/25 intake is HK$40,500 per semester (2 semesters in total), payable in 2 equal instalments (full-time)^.

Sub-degree graduates without any media or PR background are welcome to apply. The college will provide one bridging module to admitted students. The bridging module fee is HK$2,800.

* The tuition fee is reviewed annually and is subject to change without prior notice.
^ Payment schedule for part-time mode is different.

Extended Non-Means-Tested Loan Scheme (ENLS)

Students are eligible to apply for the HKSAR Government's Extended Non-means-tested Loan Scheme (ENLS). The maximum financial assistance under the ENLS is equivalent to the total tuition fee payable to the HKU SPACE in the academic year.

SCHOLARSHIPS AND BURSARIES 

Edinburgh Napier University Scholarship and Bursary

Edinburgh Napier will award one scholarship to a new student achieving outstanding academic results in his or her Associate Degree / Higher Diploma study. The awardee will receive HK$10,000.

A bursary of HK$10,000 will also be granted by HKU SPACE International College to a full-time student admitted to the programme in the 2023/24 academic year.

IC Scholarship 

more Details 

Entry Requirements

Applicants shall normally hold an Associate Degree / Higher Diploma in the following areas with a minimum GPA of 2.0:

• Associate of Arts
• Higher Diploma in Public Relations and Corporate Communications
• Associate Degree / Higher Diploma in Business Administration
• Higher Diploma in Translation and Interpretation
• Associate of Applied Social Sciences in Communication, Public Relations and Journalism
• Associate Degree / Higher Diploma in Event Management / Tourism

Holders of any Associate Degree / Higher Diploma awarded within the HKU system through HKU SPACE, or equivalent qualifications from recognised institutions, are normally considered as having attained the required English proficiency. Otherwise, a minimum IELTS score of 6.0 is required.

Sub-degree graduates without relevant academic background can still apply. They might be required to take one bridging module (HK$2,800) in semester 1.

PROGRESSION PATH