Consultation Sessions and Events
Online Information Seminars for BA Mass Communications, Advertising & Public Relations
Come to talk to our programme leaders to know more about this programme, admissions requirements and learning schedule.
Information Seminars
| Date | Time | Online (by appointment) |
| 26 Nov 2020 (Thursday) | 7:30 pm - 8:00 pm | |
| 3 Dec 2020 (Thursday) | 7:30 pm - 8:00 pm | |
| 5 Dec 2020 (Saturday) | 2:00 pm - 2:30 pm | |
| 10 Dec 2020 (Thursday) | 7:30 pm - 8:00 pm | |
| 12 Dec 2020 (Saturday) | 2:00 pm - 2:30 pm |
BA Mass Communications, Advertising & Public Relations
大眾傳播、廣告及公關文學士
(September 2021 Intake, 10 months duration)
Committed first and foremost to producing effective and reflective practitioners, this programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate / organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.
Programme Highlights
- This programme has over 25 years of history in Scotland;
- Students with relevant AD/HD qualifications will normally be granted credit exemption and eligible to enter the final year of the programme;
- A 10-month intensive, professional training period in PR, branding and advertising;
- Graduates of this programme satisfy the education requirement for Associate Membership in the Chartered Institute of Public Relations (CIPR).
Upon successful completion, students will be awarded the BA Mass Communications, Advertising & Public Relations by Edinburgh Napier University.
Progression Path
Qualifications from University are recognised internationally, and graduates of the BA Mass Communications, Advertising & Public Relations are eligible to proceed onto Postgraduate Diploma (PgDip) in Media and Cultural Critique, awarded within the HKU system through HKU SPACE or MA Media, Communications and Critical Practice in Hong Kong awarded by London College of Communication (LCC), University of the Arts London (UAL) and other local and overseas master's degree programmes.
Enquiries Ms. Stefanie Au E: ug.comm@hkuspace.hku.hk
T: 2910 7613
This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.
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