BA (Hons) Contemporary Media Cultures
當代媒體文化（榮譽）文學士Course Code: 1945-DP097A (Year 1 Entry) / 1945-DP097A (Year 2 Entry)
The focus of BA (Hons) Contemporary Media Cultures is to examine the role media, cultural and creative processes play in shaping all aspects of contemporary social life. Students will learn about media and cultural theory with an emphasis on creativity, innovation, exploration, discovery and collaboration.
The programme guides students through a series of case study units that will help them understand links between the academic concepts and discussions explored in the degree and how these ideas can be applied using a range of media. This programme is unique because the practical elements are designed specifically to help students develop their critical thinking by putting their ideas into practice. They do not just learn what to do and how to do it, they also learn why they are doing it.
- On campus transfer opportunities are available for students to finish their final year in London, with all HK credits being counted towards the qualification;
- Students are eligible to apply for the MA Media, Communications and Critical Practice offered by UAL and other master's degree programmes in relevant disciplines;
- HKDSE/IB students can complete a BA and an MA in around 4 years; AD/HD graduates in around 3 years; and
- Students have the opportunity to learn media production skills on top of media and cultural theories under the guidance of experienced media lecturers.
University of the Arts London
University of the Arts London (UAL) is the world’s 2nd best university for Art and Design in the QS World University Rankings by Subject in 2019 and 2020. The University offers an extensive range of courses in art, design, fashion, communication and performing arts. UAL's graduates go on to work in and shape creative industries worldwide.
UAL brings together, in a single federated structure, six of the most famous art and design colleges in the world: Camberwell College of Arts, Central Saint Martins College of Arts and Design, Chelsea College of Arts, London College of Fashion, London College of Communication (LCC) and Wimbledon College of Arts. With a combined student population of approximately 26,000 and a global network of over 200,000 alumni, UAL is one of the world’s largest academic centres for art, design and communication.
UAL is not only a centre of excellence in practice-based learning, but also a leading research university. UAL has been placed in the overall top 30 UK research institutions for the quality of research submitted in the Research Excellence Framework (REF) 2014. It is a top 5 research university in its broader peer group and first in the power ranking in the Art and Design: History, Practice and Theory category.
London College of Communication
LCC programmes are known for being industry-focused. Students are taught by an inspiring community of experienced academics, technical experts and leading specialist practitioners. They are often commissioned to work on live briefs for major companies such as Nike, The National Trust and Nokia. LCC students go on to inform the future of the creative field: LCC's alumni include TV presenters Craig Doyle and Kate Thornton; Charles Saatchi, art collector and the co-founder of advertising agency Saatchi & Saatchi. The college also houses a selection of famous archives. From filmmaker Stanley Kubrick to graphic designer Tom Eckersley, these are invaluable tools for teaching, learning and research.
You will become part of a diverse and dynamic community that has been in existence for over 120 years. As well as teaching, our academic and technical staff are practising artists, designers, communicators and writers. Our beliefs are deeply rooted in a practice-based education delivered through a variety of approaches to learning, teaching and research.
Natalie Brett, Head of London College of Communication & Pro Vice-Chancellor of University of the Arts London
There will be 16 units in the 3-year programme, each comprising 14 teaching weeks. Upon fulfilling the minimum entry requirements, students with AD/HD or equivalent qualifications enrolled in this programme will be granted an exemption of 120 credits. They will have to take 9 units in Year 2 and Year 3 of the programme in 24 months.
|1||Introduction to Contemporary Media Cultures||20|
|Key Concepts in Media and Culture||20|
|Identity and Difference||20|
|Global Media Cultures||20|
|Theory and Analysis in Media Culture||20|
|2||Film Theory and Cinematic Practices||20|
|Television and Its Futures||20|
|Professional Industry Practice||20|
|From Audiences to Networks||20|
|3||Interventions: Contemporary Media Activism||20|
|Digital Screen Cultures||20|
|The Critical Practitioner||20|
The above programme structure is intended for use as a guideline to prospective students. The University reserves the right to modify the sequencing of units within the structure.
*Programme restructuring is subject to approval.
Duration of Study
Year 1 Entry: 3 Years
Year 2 Entry: 2 Years
The unique nature of this programme enables a range of teaching formats to be used, including lectures, seminars, tutorials, practical workshops and consultation sessions.
Students will be assessed by a combination of group projects, individual essays, multimedia assignments, and examinations, depending on the subject areas.
On Campus Transfer
Students will be eligible to apply for transfer to LCC, UAL for their final year study. Full international student fees will apply.
- Academic Team - London College of Communication, University of the Arts London
- Teaching Staff - HKU SPACE
CHAN, Karen BA, MA CUHK; MA Lond CHEUNG, Frankie BSocSc HKBU; MPhil CUHK; MIPA HK IP, Dino Paul BA, MSc PolyU HK LAM, Janice BBA, MSocSc HKBU LEUNG, Rosette BSocSc CUHK; MSc Lond TANG, Wesley BA CityU HK; MPhil HK
Upon satisfactory completion of the programme, students will be awarded the Bachelor of Arts (Honours) Contemporary Media Cultures by the University of the Arts London.
This programme prepares students for a successful career in whatever area of the media they choose to go into, from photography to marketing, journalism to filmmaking, curation to web design.
Qualifications from UAL are recognised internationally. Graduates of the BA (Hons) Contemporary Media Cultures are eligible to proceed onto Postgraduate Diploma (PgDip) in Media and Cultural Critique, awarded within the HKU system through HKU SPACE or MA Media, Communications and Critical Practice awarded by LCC, UAL and other local and overseas master's degree programmes.
The tuition fee for 2021/22 intake is HK$60,000 per year (Year 1), payable in 2 equal instalments; and HK$70,000 per year (Year 2), payable in 2 equal instalments; and HK$70,000 per year (Year 3), payable in 2 equal instalments.
Extended Non-Means-Tested Loan Scheme (ENLS)
Students are eligible to apply for the HKSAR Government’s Extended Non-means-tested Loan Scheme (ENLS). The maximum financial assistance under the ENLS is equivalent to the total tuition fee payable to the HKU SPACE in the academic year.
(for all CC and HPSHCC AD/HD Graduates)
Applicants from HKU SPACE CC/HPSHCC graduates or alumni are entitled to a scholarship of HK$7,000 for enrolling on an IC undergraduate programme in 2021/22. If students achieve a CGPA of 2.8 or above in your sub-degree programme, they will be awarded an additional incentive of HK$5,000 (total scholarship amount: HK$12,000).
To be eligible for the scholarship and/or the incentive, students are required to pay the deposit as stipulated in the conditional offer letter or the tuition fee as stipulated in the final offer letter, whichever applicable, on or before the payment due date. The total scholarship amount (either HK$7,000 or HK$12,000) will be disbursed to students after the commencement of the programme on which they have successfully enrolled.
For Year 1 entry, applicants shall hold:
A) In the Hong Kong Diploma of Secondary Education (HKDSE) Examination:
- Level 2 or above in Mathematics;
- Level 2 or above in Liberal Studies;
- Level 3 or above in TWO Elective Subjects; and
- Level 4 or above in English Language*
B) Equivalent qualifications (e.g. The International Baccalaureate (IB))
Students will be considered if they have achieved a minimum of 80 UCAS tariff points from one of the following qualifications:
- BTEC Extended Diploma
- International Baccalaureate
- UAL Extended Diploma in Art and Design
- Access to HE Diploma
- Equivalent EU or Non-EU qualifications
For Year 2 entry, applicants shall:
1. hold an Associate Degree in the areas of the Arts or Social Sciences with good academic standing. Applicants with other academic backgrounds can still apply. These students will need to have passed at least three courses in media, communication or culture subjects at sub-degree level;
2. demonstrate English proficiency if their first language is not English with an overall IELTS 6.0 (or equivalent) with a minimum of 5.5 in each of the four skills.*^
If applicants have completed prior qualifications or training where the award obtained is equivalent to the entry requirements then Accreditation of Prior Learning (APL) may be considered by UAL. Those applications will be considered on individual basis.
* Students who cannot achieve Level 4 in English Language in HKDSE or an overall IELTS 6.0 with a minimum of 5.5 in each of the four skills will still be considered. These students will be required to take and complete a bridging programme in academic English offered by HKU SPACE with B- or above before the start of the programme for meeting the minimum English proficiency requirement of the programme.
^ Graduates of the HKU SPACE Associate Degree / Higher Diploma, or those holding an equivalent qualification from a recognised institution in Hong Kong, are being regarded as demonstrating the required English proficiency.
UAL CSM London Summer Study Programme
This programme organised by IC provides a valuable opportunity for students to enroll into a short course in UAL Central Saint Martins College of Arts and Design (CSM), one of the world’s leading institutes for arts and design education with 150 years of history.
This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.