Undergraduate Programmes
BA (Hons) Contemporary Media Cultures
當代媒體文化（榮譽）文學士
Course Code: 2345-DP097A (Year 1 Entry) / 2345-DP097A (Year 2 Entry)
Programme
Overview
PROGRAMME OVERVIEW
The BA (Hons) Contemporary Media Cultures prepares students for a successful career in whatever area of the media they choose to go into, from photography to marketing, journalism to filmmaking, curation to web design.
The focus of this programme is to examine the role media, cultural and creative processes play in shaping all aspects of contemporary social life. Students will learn about media and cultural theory with an emphasis on creativity, innovation, exploration, discovery and collaboration.
The programme guides students through a series of case study modules that will help them understand links between the links between academic concepts and discussions explored in the degree and how these ideas can be applied using a range of media. This programme is different from others because the practical elements are designed specifically to help students develop their critical thinking - by putting their ideas into practice. They do not just learn what to do and how to do it, they also learn why they are doing it.
當代媒體文化（榮譽）文學士旨在訓練學生成為媒體、創意及文化產業專才，讓他們可以投身攝影、電影製作、網頁設計、新聞、策展以至營銷等領域。
當代媒體文化（榮譽）文學士，著重與學生分析媒體文化及媒體製作過程如何塑造當代社會及日常生活，讓學生透過學習、探索媒體及文化理論，培養創作、創新以及與其他人協作的能力。
講師會以實際的國際及本地例子，幫助學生了解各種學術概念和討論。課程當中的實踐元素，目的讓學生透過拍攝照片、製作短片及數碼媒體寫作，探討不同媒體及媒體訊息的特性，深入思考媒體製作的過程、手法以及其背後原因，從中發展出對媒體文化具批判而創新的思維，切合媒體、創意及文化產業的需要。
PROGRAMME HIGHLIGHTS
- On campus transfer opportunities are available for students to finish their final year in London, with all HK credits being counted towards the qualification;
- Students are eligible to apply for the MA Media, Communications and Critical Practice offered by UAL and other master's degree programmes in relevant disciplines;
- Students have the opportunity to learn media production skills on top of media and cultural theories under the guidance of experienced media lecturers;
- Work placement opportunities in the creative and cultural industries are available for students to explore their career orientation.
課程特色
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學生有機會到英國倫敦校園修讀最後一年課程；
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修畢此課程的學生，可直接報讀倫敦藝術大學 MA Media, Communications and Critical Practices 以及其他相關的碩士課程；
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除學術理論外，學生會由富經驗的講師指導，學習當代媒體的製作過程；
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學生有機會在創意及文化行業實習，探索自己的職業發展方向。
University of the Arts London
University of the Arts London (UAL) is the world's 2nd best university for Art and Design in the QS World University Rankings by Subject in 2024, for the sixth year in a row. The University offers an extensive range of courses in art, design, fashion, communication and performing arts. UAL's graduates go on to work in and shape creative industries worldwide.
UAL brings together, in a single federated structure, six of the most famous art and design colleges in the world: Camberwell College of Arts, Central Saint Martins College of Arts and Design, Chelsea College of Arts, London College of Fashion, London College of Communication (LCC) and Wimbledon College of Arts. With a combined student population of approximately 26,000 and a global network of over 200,000 alumni, UAL is one of the world's largest academic centres for art, design and communication.
UAL is not only a centre of excellence in practice-based learning, but also a leading research university. UAL has been placed in the overall top 30 UK research institutions for the quality of research submitted in the Research Excellence Framework (REF) 2014. It is a top 5 research university in its broader peer group and first in the power ranking in the Art and Design: History, Practice and Theory category.
London College of Communication
LCC programmes are known for being industry-focused. Students are taught by an inspiring community of experienced academics, technical experts and leading specialist practitioners. They are often commissioned to work on live briefs for major companies such as Nike, The National Trust and Nokia. LCC students go on to inform the future of the creative field: LCC's alumni include TV presenters Craig Doyle and Kate Thornton; Charles Saatchi, art collector and the co-founder of advertising agency Saatchi & Saatchi. The college also houses a selection of famous archives. From filmmaker Stanley Kubrick to graphic designer Tom Eckersley, these are invaluable tools for teaching, learning and research.
ALUMNI SHARING
PROGRAMME LEADER SHARING
ARTICULATION PATHWAY:
Content and
Teaching
Programme Structure
There will be 16 modules in the 3-year programme. Upon fulfilling the minimum entry requirements, students with AD/ HD or equivalent qualifications enrolled in this programme will be granted an exemption of 120 credits. They will have to take 10 modules in Year 2 and Year 3 of the programme in 24 months.
| Year | Unit Title | Credits |
|---|---|---|
| 1 | Introduction to Contemporary Media Cultures | 20 |
| Creative Foundations | 20 | |
| Representation, Diversity and Equality | 20 | |
| Media, Community and Change | 20 | |
| Media, Communications and Culture | 20 | |
| Platforms and Social Media | 20 | |
| 2 | Interventions: Contemporary Media Activisms | 20 |
| Professional Industry Practice | 20 | |
| Global Media Businesses, Practices and Cultures | 20 | |
| Media and the Environment | 20 | |
| Communication Research Methods | 20 | |
| Content Creation: Film and Video | 20 | |
| 3 | Research Project | 40 |
| Futures Thinking | 20 | |
| Final Major Project | 40 | |
| Creative Futures | 20 |
The above programme structure is intended for use as a guideline to prospective students. The University reserves the right to modify the sequencing of units within the structure.
Duration of Study
Year 1 Entry: 3 Years
Year 2 Entry: 2 Years
Upon satisfactory completion of the programme, students will be awarded the BA (Hons) Contemporary Media Cultures by University of the Arts London.
Teaching Mode
The unique nature of this programme enables a range of teaching formats to be used, including lectures, seminars, tutorials, practical workshops and consultation sessions.
Assessment
Students will be assessed by a combination of group projects, individual essays, multimedia assignments, and examinations, depending on the subject areas.
On Campus Transfer
Students will be eligible to apply for transfer to LCC, UAL for their final year study. Full international student fees will apply.
Teaching Staff
- Academic Team - London College of Communication, University of the Arts London
CROSS, Steve
Associate Dean,
School of Media, LCC, UALBA Sheffield; MA Westminster Programme Leader
PhD Monash WRIGHT, Jonathan PhD Lon Med
- Teaching Staff - HKU SPACE
CHAN, Leo Dip Design PolyU, BA Graphic CSM, MA Typo LCC CHEUNG, Frankie BSocSc HKBU; MPhil CUHK; MIPA HK CHEUNG, Liam BA, MA HKSYU IP, Dino Paul BA, MSc PolyU HK LAM, Janice BBA, MSocSc HKBU; PCAdvEdStud HK; PhD, Fudan LEUNG, Rosette BSocSc CUHK; MSc Lond LEUNG, Yuk Wa BA, MA HKSYU Poon, Eddie BA, MA HKSYU
Award and
Careers
Award
Upon satisfactory completion of the programme, students will be awarded the BA (Hons) Contemporary Media Cultures by University of the Arts London.
Career Opportunities
This programme prepares students for a successful career in whatever area of the media they choose to go into, from photography to marketing, journalism to filmmaking, curation to web design.
Further Studies
Qualifications from UAL are recognised internationally. Graduates of the BA (Hons) Contemporary Media Cultures are eligible to proceed onto Postgraduate Diploma (PgDip) in Media and Cultural Critique, awarded within the HKU system through HKU SPACE, MA Media, Communications and Critical Practice in UAL or other local and overseas master's degree programmes.
Fees and
Funding
Tuition Fee
The tuition fee for 2025/26 intake is HK$60,000 per year (Year 1); HK$70,000 per year (Year 2); and HK$70,000 per year (Year 3). The tuition fee is paid in two equal instalments each year.
Extended Non-Means-Tested Loan Scheme (ENLS)
Students are eligible to apply for the HKSAR Government's Extended Non-means-tested Loan Scheme (ENLS). The maximum financial assistance under the ENLS is equivalent to the total tuition fee payable to the HKU SPACE in the academic year.
IC Scholarship
Entry
Requirements
Entry Requirements
For Year 1 entry, applicants shall hold:
A) in the Hong Kong Diploma of Secondary Education (HKDSE) Examination:
- Level 2 or above in two core subjects; and
- Level 3 or above in two Elective Subjects.
- Level 4 or above in English Language*
Or
B) Equivalent qualifications (e.g. The International Baccalaureate (IB) )
Students will be considered if they have achieved a minimum of 104 UCAS tariff points from one of the following qualifications:
- BTEC Extended Diploma
- International Baccalaureate
- UAL Extended Diploma in Art and Design
- Access to HE Diploma
- Equivalent EU or Non-EU qualifications
For Year 2 entry, applicants shall:
I) hold an Associate Degree in the areas of the Arts or Social Sciences with good academic standing. Applicants with other academic backgrounds can still apply. These students will need to have passed at least three modules in media, communication or culture subjects at sub-degree level.
And
II) demonstrate English proficiency if their first language is not English with an overall IELTS 6.0 (or equivalent) with a minimum of 5.5 in each of the four skills.*^
(*Students who cannot achieve Level 4 in English Language in HKDSE or an overall IELTS 6.0 with a minimum of 5.5 will still be considered. These students will be required to take and complete a bridging programme in academic English offered by HKU SPACE with B- or above before the start of the programme for meeting the minimum English Proficiency requirement of the programme.)
(^Graduates of the HKU SPACE Associate Degree/ Higher Diploma, or those holding an equivalent qualification from a recognised institution in Hong Kong, are being regarded as demonstrating the required English proficiency. )
If applicants have completed prior qualifications or training where the award obtained is equivalent to the entry requirements then Accreditation of Prior Learning (APL)** may be considered by UAL. Those applications will be considered on individual basis.
** For example, successful completion of Applied Learning (ApL) subject(s) in HKDSE.
PROGRESSION PATH
Student Work
and Activities
On Campus Transfer to London
Students enrolling onto the BA (Hons) Contemporary Media Cultures programme will have a chance to apply for campus transfer to London in the final year of their study. All Hong Kong credits will be counted towards the qualification.
Want to learn more about the study life of our students transferred to London? Please click the link below and check the article featuring Stanley Chiu’s participation in UAL’s ‘This is How We Die’ exhibition:
This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.