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Undergraduate Programmes

Culture, Communication and Media

BA (Hons) Contemporary Media Cultures


Course Code: 2245-DP097A (Year 1 Entry) / 2245-DP097A (Year 2 Entry)
Ms Cindy Cheung
T: 3762 0061
Ms Ellen Chan
T: 2910 7613



The BA (Hons) Contemporary Media Cultures prepares students for a successful career in whatever area of the media they choose to go into, from photography to marketing, journalism to filmmaking, curation to web design.

The focus of this programme is to examine the role media,cultural and creative processes play in shaping all aspects of comtemporary social life. Students will learn about media and cultural theory with an emphasis on creativity, innovation, exploration, discovery and collaboration.

The programme guides students through a series of case study modules that will help them understand links between the links between academic concepts and discussions explored in the degree and how these ideas can be applied using a range of media. This programme is unique because the practical elements are designed specifically to help students develop their critical thinking - by putting their ideas into practice. They do not just learn what to do and how to do it, they also learn why they are doing it.





  • On campus transfer opportunities are available for students to finish their final year in London, with all HK credits being counted towards the qualification;
  • Students are eligible to apply for the MA Media, Communications and Critical Practice offered by UAL and other master's degree programmes in relevant disciplines;
  • Students have the opportunity to learn media production skills on top of media and cultural theories under the guidance of experienced media lecturers;
  • Work placement opportunities in the creative and cultural industries are available for students to explore their career orientation.


  • 學生有機會到英國倫敦校園修讀最後一年課程

  • 修畢此課程的學生,可直接報讀倫敦藝術大學以及其他相關的碩士課程

  • 除學術理論外,學生會由富經驗的講師指導,學習當代媒體的製作過程

  • 學生有機會在創意及文化行業實習,探索自己的職業發展方向。

University of the Arts London

LCC Image

University of the Arts London (UAL) is the world's 2nd best university for Art and Design in the QS World University Rankings by Subject in 2023, for the fifth year in a row. The University offers an extensive range of courses in art, design, fashion, communication and performing arts. UAL's graduates go on to work in and shape creative industries worldwide.

UAL brings together, in a single federated structure, six of the most famous art and design colleges in the world: Camberwell College of Arts, Central Saint Martins College of Arts and Design, Chelsea College of Arts, London College of Fashion, London College of Communication (LCC) and Wimbledon College of Arts. With a combined student population of approximately 26,000 and a global network of over 200,000 alumni, UAL is one of the world's largest academic centres for art, design and communication.

UAL is not only a centre of excellence in practice-based learning, but also a leading research university. UAL has been placed in the overall top 30 UK research institutions for the quality of research submitted in the Research Excellence Framework (REF) 2014. It is a top 5 research university in its broader peer group and first in the power ranking in the Art and Design: History, Practice and Theory category.

London College of Communication

LCC programmes are known for being industry-focused. Students are taught by an inspiring community of experienced academics, technical experts and leading specialist practitioners. They are often commissioned to work on live briefs for major companies such as Nike, The National Trust and Nokia. LCC students go on to inform the future of the creative field: LCC's alumni include TV presenters Craig Doyle and Kate Thornton; Charles Saatchi, art collector and the co-founder of advertising agency Saatchi & Saatchi. The college also houses a selection of famous archives. From filmmaker Stanley Kubrick to graphic designer Tom Eckersley, these are invaluable tools for teaching, learning and research.



Content and

Programme Structure

There will be 16 modules in the 3-year programme. Upon fulfilling the minimum entry requirements, students with AD/ HD or equivalent qualifications enrolled in this programme will be granted an exemption of 120 credits. They will have to take 10 modules in Year 2 and Year 3 of the programme in 24 months.

Year Unit Title Credits
1 Introduction to Contemporary Media Cultures 20
  Creative Foundations 20
  Representation, Diversity and Equality 20
  Media, Community and Change 20
  Media, Communications and Culture 20
  Platforms and Social Media 20
2 Interventions: Contemporary Media Activisms 20
  Professional Industry Practice 20
  Global Media Businesses, Practices and Cultures 20
  Media and the Environment 20
  Communication Research Methods 20
  Content Creation: Film and Video 20
3 Research Project 40
  Futures Thinking 20
  Final Major Project 40
  Creative Futures 20

The above programme structure is intended for use as a guideline to prospective students. The University reserves the right to modify the sequencing of units within the structure.

Duration of Study

Year 1 Entry: 3 Years
Year 2 Entry: 2 Years

Upon satisfactory completion of the programme, students will be awarded the BA (Hons) Contemporary Media Cultures by University of the Arts London.

Teaching Mode

The unique nature of this programme enables a range of teaching formats to be used, including lectures, seminars, tutorials, practical workshops and consultation sessions.


Students will be assessed by a combination of group projects, individual essays, multimedia assignments, and examinations, depending on the subject areas.

On Campus Transfer

Students will be eligible to apply for transfer to LCC, UAL for their final year study. Full international student fees will apply.

Teaching Staff

  • Academic Team - London College of Communication, University of the Arts London
    CROSS, Steve
    Associate Dean,
    School of Media, LCC, UAL
    BA Sheffield; MA Westminster


    Programme Leader

    PhD Monash
    WRIGHT, Jonathan PhD Lon Med
  • Teaching Staff - HKU SPACE
    CHAN, Karen BA, MA CUHK; MA Lond
    CHEUNG, Frankie BSocSc HKBU; MPhil CUHK; MIPA HK
    IP, Dino Paul BA, MSc PolyU HK
    LAM, Janice BBA, MSocSc HKBU
    LEUNG, Rosette BSocSc CUHK; MSc Lond

Award and


Upon satisfactory completion of the programme, students will be awarded the BA (Hons) Contemporary Media Cultures by University of the Arts London.

Career Opportunities

This programme prepares students for a successful career in whatever area of the media they choose to go into, from photography to marketing, journalism to filmmaking, curation to web design.

Further Studies

Qualifications from UAL are recognised internationally. Graduates of the BA (Hons) Contemporary Media Cultures are eligible to proceed onto Postgraduate Diploma (PgDip) in Media and Cultural Critique, awarded within the HKU system through HKU SPACE, MA Media, Communications and Critical Practice in UAL or other local and overseas master's degree programmes.

Fees and

Tuition Fee

The tuition fee for 2024/25 intake is HK$60,000 per year (Year 1); HK$70,000 per year (Year 2); and HK$70,000 per year (Year 3). The tuition fee is paid in two equal instalments each year.

Extended Non-Means-Tested Loan Scheme (ENLS)

Students are eligible to apply for the HKSAR Government's Extended Non-means-tested Loan Scheme (ENLS). The maximum financial assistance under the ENLS is equivalent to the total tuition fee payable to the HKU SPACE in the academic year.

IC Scholarship 

more Details 


Entry Requirements

For Year 1 entry, applicants shall hold:

 A) in the Hong Kong Diploma of Secondary Education (HKDSE) Examination: 

  • Level 2 or above in two core subjects; and
  • Level 3 or above in two Elective Subjects.
  • Level 4 or above in English Language*


B) Equivalent qualifications (e.g. The International Baccalaureate (IB) )

Students will be considered if they have achieved a minimum of 104 UCAS tariff points from one of the following qualifications:

  • BTEC Extended Diploma
  • International Baccalaureate
  • UAL Extended Diploma in Art and Design
  • Access to HE Diploma
  • Equivalent EU or Non-EU qualifications


For Year 2 entry, applicants shall:

I) hold an Associate Degree in the areas of the Arts or Social Sciences with good academic standing. Applicants with other academic backgrounds can still apply. These students will need to have passed at least three modules in media, communication or culture subjects at sub-degree level.


II)  demonstrate English proficiency if their first language is not English with an overall IELTS 6.0 (or equivalent) with a minimum of 5.5 in each of the four skills.*^


(*Students who cannot achieve Level 4 in English Language in HKDSE or an overall IELTS 6.0 with a minimum of 5.5 will still be considered. These students will be required to take and complete a bridging programme in academic English offered by HKU SPACE with B- or above before the start of the programme for meeting the minimum English Proficiency requirement of the programme.)

(^Graduates of the HKU SPACE Associate Degree/ Higher Diploma, or those holding an equivalent qualification from a recognised institution in Hong Kong, are being regarded as demonstrating the required English proficiency. )

If applicants have completed prior qualifications or training where the award obtained is equivalent to the entry requirements then Accreditation of Prior Learning (APL)** may be considered by UAL. Those applications will be considered on individual basis.

** For example, successful completion of Applied Learning (ApL) subject(s) in HKDSE.



Student Work
and Activities

On Campus Transfer to London

Students enrolling onto the BA (Hons) Contemporary Media Cultures programme will have a chance to apply for campus transfer to London in the final year of their study. All Hong Kong credits will be counted towards the qualification.

Want to learn more about the study life of our students transferred to London? Please click the link below and check the article featuring Stanley Chiu’s participation in UAL’s ‘This is How We Die’ exhibition:



This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.