Student & Alumni Sharing

The programme served as a stepping stone to a career in marketing. It was truly an eye-opener for me, both academically and professionally. This course emphasises real-life case studies which enabled me to gain in-depth understanding on marketing practices in the business world. The group assignments and the research that I conducted provided me with valuable experience and examples to share during the job interview. The diversity of subjects covered throughout the year tremendously enriched my knowledge which is applicable to the work place and has definitely facilitated my career development in marketing.