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Undergraduate Programmes

Marketing Management

Bachelor of Arts (Hons) Marketing and Management

市場及管理學(榮譽)文學士

Course Code: 2345-DP072A (CE 68-835-00/51)
QF Level
  • QF Level: 5 QR Registration No.: 15/002105/L5 Validity Period: 01/09/2015 to 31/08/2029
Continuing Education Fund Reimbursable Course

Continuing Education Fund Reimbursable Course (selected modules only)
Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund.

enquiries
Ms Abbey Tsui
T: 2867 8325

Programme
Overview

ALUMNI SHARING 

 

Programme Overview

This programme is designed for those wishing to pursue a range of careers in the private and public sectors.

The Bachelor of Arts (Hons) Marketing and Management programme aims to provide students with a thorough knowledge and understanding of both the philosophy and functions of marketing. It also aims to help students acquire up-to-date management practice and experience, develop core marketing and management skills such as designing market strategy and developing persuasive communications.

This programme balances academic knowledge and vocational skills with a broad-base training to prepare students to work within a wide variety of organisations in both business and non-profit contexts. The programme also aims to equip students with generic competencies which are applicable in the work place and transferable between jobs that are highly valued by employers. For example, on completion of the course, students will be able to formulate and solve business problems, analyse information, think critically, communicate effectively and possess a range of interpersonal skills.

這個榮譽學位課程專為有志投身私人或公共機構相關職位的學生而設。

市場及管理學(榮譽)文學士課程旨在授學生全面的市場及管理學理論和應用知識。課程內容涵蓋最新的市場管理實踐及經驗。此外,通過授設計市場策略,及訓練溝通技巧,針對性地提升學生於環球市場上的市務策劃及管理方面之能力。

由於課程結合了多元化的學術知識及實用技巧,學生日後可學以致用,從事不同界別的工作,包括:品牌管理、市場研究、客戶管理、顧客服務、公關、人力資源管理、零售管理,以及一概有關消費者或公司與公司之間、甚至非牟利機構或政府部門的市場推廣或管理。

Programme Highlights

Programme Highlight

University of Hull

University of Hull

Established in 1927, the University of Hull encompasses world-class teaching, research, impressive facilities, and a strong support network for more than 16,000 students.

Independent surveys have repeatedly shown that our undergraduates are some of the most satisfied students in the UK, who enjoy the sense of community on our attractive 125-acre campus. We were awarded 5 stars for teaching, employability and facilities by world university ranking experts QS. And the most recent Research Excellence Framework named us among the UK’s top 50 universities for research power.

Hull University Business School aacsb  amba

Hull University Business School offers a wealth of opportunities to pursue undergraduate and postgraduate study and research, all designed to enhance your professional or academic development. Our degrees all build a strong understanding of the complexities of the global business environment to help you develop into a responsible, resourceful business leader.

Recognition from two of the leading global accreditation systems for business schools (AACSB and AMBA) has confirmed our status as a leading business school. AACSB accreditation is an internationally recognised accreditation specialised for business schools, and is held by less than 5% of the world’s 13,000 business programmes. This places us in a select group of UK business schools, assures students of our commitment to providing an outstanding experience and further enhances the value of their degree in the global employment market. In the most recent Research Excellence Framework (REF), a nationwide assessment of research at universities, named Hull University Business School among the UK’s top 50 universities for research power (research quality x number of staff submitted). It is also ranked 47th in the subject area of Business, Management and Marketing in the Guardian University League Table 2023 and 37th in the list by the Center for World University Rankings (CWUR) in 2022/23. 

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赫爾大學

英國赫爾大學於1927年成立,學府的師資、學術研究均達國際級水平;大學設置一流的設施,為全校超過16,000名學生提供強大的支援網絡。赫爾大學持續在獨立調查中,成為本科學生最滿意的英國大學之一。其教學、就業率及設施方面,均被QS世界大學排名評為五星。最近期的英國卓越研究框架(REF)報告亦顯示,赫爾大學的研究能力為全英前50名。

赫爾大學商學院

赫爾大學商學院提供多個學士、碩士與研究生課程,為學員提供專業或學術發展的途徑。商學院享負盛名,同時獲得兩項國際權威認證(AACSB及AMBA)。其中,AACSB 是一項專門為商學院而設的認證,全球13,000個工商課程中僅少於5%課程獲得此項認證;說明赫爾大學商學院持續為高等育的質量提供保證,以及不斷提升其學位在國際就業市場的價值。英國卓越研究框架(REF)一項針對大學研究的全國性評估,赫爾大學商學院被評為英國研究能力排名前50的大學 (研究質量 x 提交的人員數量)。還在2023年衛報大學排行榜中的商業、管理和營銷學科領域排名第47位,在2022/23年世界大學排名中心 (CWUR) 的榜單中排名第37位。

Welcome Message

Professor Stephen Hardy
Professor Stephen Hardy
Dean, Hull University Business School

A warm welcome to the Faculty of business, Law and Politics at the University of Hull. I am Professor Stephen Hardy, the Dean of the Faculty of Business, law and Politics. We are proud to welcome you to joining our course and more importantly we look forward to working with you during your time with us.

As a faculty, we offer many opportunities as a double accredited crown business school, as a global law school, and as a connected impactful school of politics. But as part of our proud partnership with HKU SPACE, we’re especially proud to welcome to a cutting-edge leading business school known as HUBS, Hull University Business School. Whether you’re joining us to study marketing management, or accountancy or a combination of any of those, we offer you unique opportunity to do some authentic business learning as well as a unique opportunity to further your skills and prepare yourself for career ahead and throughout this journey with us, we’re here to support you. So, at the beginning of your course, we welcome you! We look forward to meeting with you, we look forward to working with you and we look forward to celebrating your success at the end of your journey with us. In the meantime, be ready to join us, be open to ideas and get ready to explore the exiting opportunities that we have awaiting you in your important journey with us here. So, we wish you well and we look forward to seeing you soon!

Professor Stephen Hardy
Dean of Faculty of Business Law and Politics, University of Hull

 

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Note(s)

Continuing Education Fund Reimbursable Course Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund.

This course is recognised under the Qualifications Framework (QF Level 5).

This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.