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Undergraduate Programmes

Marketing

Bachelor of Arts (Hons) Marketing and Management

市場及管理學(榮譽)文學士

Course Code: 1545-DP072A (CE 68-835-00/71)
  • QF Level: 5 QR Registration No.: 15/002105/L5 Validity Period: 01/09/2015 to 31/08/2019
enquiries
Ms. Tina Lam
T: 2910 7619

Programme
Overview

Programme Overview

This programme is designed for those wishing to pursue a range of careers in the private and public sectors.

The Bachelor of Arts (Hons) Marketing and Management programme aims to provide students with a thorough knowledge and understanding of both the philosophy and functions of marketing. It also aims to help students acquire up-to-date management practice and experience, develop core marketing and management skills such as designing market strategy and developing persuasive communications.

This programme balances academic knowledge and vocational skills with a broad-base training in order to prepare students to work within a wide variety of organisations in both business and non-profit contexts. The programme also aims to equip students with generic competencies which are applicable in the work place and transferable between jobs that are highly valued by employers. For example, on completion of the course, students will be able to formulate and solve business problems, analyse information, think critically, communicate effectively and possess a range of interpersonal skills.

這個榮譽學位課程專為有志投身私人或公共機構相關職位的學生而設。

市場及管理學(榮譽)文學士課程旨在授學生全面的市場及管理學理論和應用知識。課程內容涵蓋最新的市場管理實踐及經驗。此外,通過授設計市場策略,及訓練溝通技巧,針對性地提升學生於環球市場上的市務策劃及管理方面之能力。

由於課程結合了多元化的學術知識及實用技巧,學生日後可學以致用,從事不同界別的工作,包括:品牌管理、市場研究、客戶管理、顧客服務、公關、人力資源管理、零售管理,以及一概有關消費者或公司與公司之間、甚至非牟利機構的市場推廣。

Programme Highlights

Identical Bachelor’s degree awarded by the University of Hull;

 A unique UK honours degree programmes available in Hong Kong that offers a curriculum of studies combining marketing with management;

Face-to-face teaching by both Hull and local lecturers;

Satisfactory employability: over ​95% graduates secured first job in less than 3 months upon graduation (2015 IC Graduate Survey);

Graduates are highly recognised by employers and graduates reported satisfactory job offers from large organisations and government departments.

 

HUll

The University of Hull

University of Hull

Established in 1927, the University of Hull encompasses world-class teaching, research, impressive facilities, and a strong support network for more than 16,000 students.

Independent surveys have repeatedly shown that our undergraduates are some of the most satisfied students in the UK, who enjoy the sense of community on our attractive 125-acre campus. We were awarded 5 stars for teaching, employability and facilities by world university ranking experts QS. And the most recent Research Excellence Framework named us among the UK’s top 50 universities for research power.

Hull University Business School

Hull University Business School offers a wealth of opportunities to pursue undergraduate and postgraduate study and research, all designed to enhance your professional or academic development. Our degrees all build a strong understanding of the complexities of the global business environment to help you develop into a responsible, resourceful business leader.

Recognition from two of the leading global accreditation systems for business schools (AACSB and AMBA) has confirmed our status as a leading business school. AACSB accreditation is an internationally recognised accreditation specialised for business schools, and is held by less than 5% of the world’s 13,000 business programmes. This places us in a select group of UK business schools, assures students of our commitment to providing an outstanding experience and further enhances the value of their degree in the global employment market. In the most recent Research Excellence Framework (REF), a nationwide assessment of research at universities published in December 2014, Hull University Business School was placed 37th among 101 UK business schools for research power (research quality x number of staff submitted).

Read More

highlights

 

赫爾大學

英國赫爾大學於1927年成立,學府的師資、學術研究均達國際級水平;大學設置一流的設施,為全校超過16,000名學生提供強大的支援網絡。赫爾大學持續在獨立調查中,成為本科學生最滿意的英國大學之一。其教學、就業率及設施方面,均被QS世界大學排名評為五星。最近期的英國卓越研究框架(REF)報告亦顯示,赫爾大學的研究能力為全英前50名。

赫爾大學商學院

赫爾大學商學院提供多個學士、碩士與研究生課程,為學員提供專業或學術發展的途徑。商學院享負盛名,同時獲得兩項國際權威認證(AACSB及AMBA)。其中,AACSB 是一項專門為商學院而設的認證,全球13,000個工商課程中僅少於5%課程獲得此項認證;說明赫爾大學商學院持續為高等育的質量提供保證,以及不斷提升其學位在國際就業市場的價值。英國卓越研究框架(REF)2014年的報告顯示,其研究能力(研究質量x提交研究的人員數目)為全英101家商學院中排名37。

Welcome Message

Professor Kathryn Haynes
Professor Kathryn Haynes
Dean, Hull University Business School

I am delighted to be celebrating a decade of successful partnership between Hull University Business School and HKU SPACE.

Our collaboration has grown over the years and we are now offering internationally accredited undergraduate degree programmes – Bachelor of Arts (Hons) Marketing and Management and Bachelor of Arts (Hons) Marketing programmes.

At Hull University Business School we are dedicated to providing top quality education and are proud to hold independent international accreditations such as AMBA and AACSB, the latter of which is held by less than 5% of the world’s 13,000 business programmes.

This commitment to quality is reflected in our collaborative degrees in Hong Kong, all of which are accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ). In addition our accounting degree has been accredited by the Hong Kong Institute of Certified Public Accountants (HKICPA), as well as achieving exemptions from many major international accounting bodies.

Ensuring our students are fully prepared for a successful future career in the global job market is the cornerstone of our provision. Teaching is delivered by Hull academics and is informed by their research, meaning that all our students learn cutting-edge theories and practice. Combined with the excellent facilities and support of the International College, students can be certain of developing key skills and knowledge to make them very desirable to employers.

Of course graduates from the programmes are invited to join a thriving community of Hull alumni in Hong Kong, as well as enjoying continued support from both HKU SPACE and Hull University Business School.

We look forward to continuing to develop our relationship with HKU SPACE for many years to come, playing our role at the forefront of education in Hong Kong.
I wish you well in your studies.

Professor Kathryn Haynes
Dean

 

Content and
Teaching

Programme Structure

The entire Bachelor of Arts (Hons) Marketing and Management programme comprises 18 modules or 360 credits. Students are required to take 120 credits’ worth of modules each year and normally complete the entire programme in 3 years of full-time study in the UK. In Hong Kong, only the Second Year and Final Year modules are offered. Students are required to complete 9 modules over 3 terms of study for graduation (180 credits).

In Hong Kong, only the Second Year and Final Year modules will be offered. Students with relevant qualifications, such as the Higher Diploma in Business (Marketing and Management) approved by Hull University Business School, are qualified for direct admission to the Second Year of the programme. They are exempted from half of the programme and need to complete only nine modules over three terms of study for graduation. The nine modules are:

Year Semester Unit
Year 2 Term 1 (Sep - Dec)

Consumer and Business Buyer BehaviourCEF

Personal and Management DevelopmentCEF

Marketing Communications and Branding CEF

Year 3 Term 2 (Jan - Apr)

Strategic ManagementCEF

Services MarketingCEF

Independent Study

Year 3 Term 3 (May - Aug)

Strategic LeadershipCEF

International Marketing CEF

Strategic Marketing and PlanningCEF

CEF24 Selected modules have been included in the list of reimbursable courses for Continuing Education Fund (CEF) purposes. According to the terms and conditions of the CEF, students seeking reimbursement of the fees under CEF must not have obtained any other publicly-funded financial assistance, such as FASP, for the same programme/ modules to avoid double benefits.

Duration of Study

With maximum exemptions granted, students can complete the enrolled programme in one year in full-time mode.

Teaching Mode

Lectures are delivered by Hull academic staff, following the curriculum of each of the on-campus modules. Each module comprises 42 contact hours in a combination of lectures and tutorials. Each module is delivered by Hull academics and supported by local staff.

Assessment

Assessment is based on a variety of assessment methods including student assignments and reports, and final end-of-term examinations. In addition, all students are required to undertake an independent study project on a topic of their choice. For the Independent Study module, there will be no written examination and students will be assessed 100% by coursework comprising an oral presentation and a written report.

Teaching Staff

  • Programme Leaders
    DEAN, Dianne BA Hull, PhD Stirling
    LAM, Sharon W.C. BBA CUHK; MSc Manc; MA HK
  • Teaching Staff - The University of Hull
    AKAMAVI, Raphael DMS London; PgCert HE HUll; MBA Missouri; PhD Leeds
    BRAUND, Steve BA, MPhil Huddersfield
    DAHL, Stephan BSc City; MA (cum laude) EU Barcelona; PhD Luton
    FAIRCLOUGH, Peter MA St Andrew’s
    HARNESS, David BSc Aston; MPhil Central England; PhD Huddersfield
    HOYLAND, Thomas BA, MSc, PhD Hull
    LIU, Wen Ling BA, MBA, MSc Webster; PhD De Monfort
    MUKHUTY, Sumona BCom, PgCert HE, MSc, MRes Hull
    PUNJAISRI, Pash BA; MSc Birmingham; PgCert HE Nottingham Trent; PhD Strathclyde 
    RATNAYAKE, Boraluwe Nilanthi MSc Nottingham; PhD Coventry
    SHABBIR, Haseeb BSc Leeds; MSc Huddersfield; PhD Leeds
    SAXENA, Gunjan BA, MA, Rajasthan; MSc, Aberystwyth; PhD, Staffordshire; PgCert HE Hull;
    YEUNG, Fannie BA, MBA, PhD Nottingham
  • Teaching Staff - HKU SPACE
    HO, Jonathan W.M. BSocSc CUHK; MBA SDSU
    HUNG, Yvonne L.Y BBA, MA, PgCertEd HK
    KONG, Michael Y.C. PDip PolyU HK; MBA Sheff; GDip Canberra; ATI; MHKITA
    JONES, Galen E. MSc NUI; CHE
    LAI, Robert K.S. MBA Sheffield; MSc HKUST; PhD Manchester
    LAM, Sharon W.C. BBA CUHK; MSc Manc; MA HK
    LAM, Tina M.H. BComm WSyd; MBA UTS
    SIT, Ronnie H.H. BBA CUHK; MSc Lond
    TAM, Christine T.K. BA, MPhil PolyU HK; MA HK
    TANG, Cindy W.Y. BBA BUHK; MA HKUST; MCIM; Chartered Marketer
    YIP, Anthony W.H. BSocSc HK; MSc Napier; Chartered Marketer

Award and
Careers

Award

Students who have successfully completed the programmes will be awarded the Bachelor of Arts With Honours in Marketing and Management by The University of Hull.

Hull Graduation

Professional Recognition

Hong Kong Institute of Marketing HKIM

The Chartered Institute of Marketing CIM

Graduates of this programme meet the education requirement for full membership of Hong Kong Institute of Marketing (HKIM) and will be eligible to apply for the Chartered Postgraduate Diploma in Marketing Programmes offered by The Chartered Institute of Marketing (CIM) and Postgraduate Diploma in Marketing offered by HKU SPACE subject to the fulfillment of work experience requirement.

Career Opportunities

Demand among employers for graduates with a broad business base and related specialism, such as marketing and management, as well as marketing communications, is increasing, as companies face an ever more competitive market environment. The BA (Hons) programme provides students with a strong platform from which to enter roles across a range of business disciplines. These might include brand management, marketing research, account management, customer service, public relations, retail management and a whole host of careers in consumer, business-to-business and non-profit marketing.

Further Studies

The University of Hull qualifications are recognised internationally. On completion of the programme, graduates are qualified for admission to the MSc Marketing offered by HKU SPACE in association with Edinburgh Napier University in the UK.

Graduates of the programme may also pursue further studies in marketing, management, communications, advertising or business-related disciplines at postgraduate level at the Hull University Business School, or at other universities worldwide.

 

Fees and
Funding

Tuition Fee

The tuition fee for 2016/17 intake was HK$12,300 per module covering charges for all lectures, seminars, tutorials, marking of assignments, examinations and registration. The tuition fee level is reviewed and agreed annually and published no later than June, before the next academic year starts.

Continuing Education Fund CEF

Selected modules in the programmes have been included in the list of reimbursable courses for CEF purposes. For details, please refer to Financial Assistance section.

According to the terms and conditions of the CEF, students seeking reimbursement of the fees under CEF must not have obtained any other publicly-funded financial assistance, such as FASP, for the same programme/ modules to avoid double benefits. For details, please refer to http://www.wfsfaa.gov.hk/cef.

Financial Assistance Schemes

Hull University Business School's Bachelor of Arts (Hons) Marketing/ Bachelor of Arts (Hons) Marketing and Management delivered in Hong Kong is successfully accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ). Full-time students are eligible to apply for Hong Kong government grants and low-interest loans, i.e. Financial Assistance Scheme for Post-secondary Students (FASP) and Non-means tested Loan Scheme for Post-secondary Students (NLSPS). For details, please refer to www.wfsfaa.gov.hk/sfo.

University of Hull/ IC Scholarships

Scholarships for the 2016/17 academic year will be announced around October 2016. In the 2016/17 academic year, there were one scholarship for BA (Hons) Marketing and Management programme and BA (Hons) Marketing programme respectively. The amount of each scholarship was HK$12,300.

 

Entry
Requirements

Entry Requirements

An applicant shall hold:

1. a Higher Diploma in Business (Marketing and Management/ Sales, Marketing and Advertising/ Marketing and Media) or an Associate of Business Administration or other equivalent qualifications awarded within the HKU system through HKU SPACE with a GPA of 2.0 or above;

or

2. a related Higher Diploma or Associate Degree offered by HKU SPACE or a Higher Diploma or an Associate Degree from other tertiary institutions in the areas of marketing and/ or management which are recognised by the University of Hull.

Graduates of the HKU SPACE Higher Diploma and Associate Degree programmes recognised by the University of Hull are considered to have met the English requirement. In other cases, applicants should have proof of English proficiency by having:

i) a Grade E in the Use of English in HKALE; or

ii) Hong Kong Diploma of Secondary Education (HKDSE) Examination with minimum score of overall level 4 in English Language (with a minimum of level 3 in each skill); or

iii) IELTS with minimum score of overall 6.0 (with a minimum 5.5 in each skill); or

iv) Pearson Academic Test of English with minimum score of overall 54 (with a minimum 51 in each skill); or

v) recognised equivalent.

Applicants with other equivalent qualifications will be considered on individual merit.

 

Student Work
and Activities

Forum Visit

visit

HKU SPACE 國際學院全日制市場及管理學(榮譽)文學士
了解社會使命對消費者市場的影響:世界社企論壇 2016

社會企業是建立和諧社區及包容的經濟體系,也需要具創意的營商模式和出色的市場策劃。

HKU SPACE 國際學院提供全日制市場學(榮譽)文學士和市場及管理學(榮譽),修讀課程的同學在9月得到參與機構的支持,參加今年在香港舉行的世界社企論壇2016。

同學除了有機會從來自世界各地的講者分享中,了解社企的國際案例和機遇外,更有機會學習香港社企發展的特色。社企重視社會的使命和對社會的影響力,修讀市場學的同學透過活動明白市場管理,也對社會共融、保存本土文化及關心社群發揮重要的角色。

市場學(榮譽)文學士市場及管理學(榮譽)文學士重視培育創意和市場學專業。課程會不時舉辦或參與業界嘉賓講座及公司考察,讓同學學術理論與實戰知識並重。

Student Internship Experience Sharing

Tristan Leong

Internship at Hongkong International Terminals Ltd. (2015)

Thanks HKUSPACE and HIT for giving me such a good opportunity to learn different skills from the internship, which are memorable and rewarding experiences to me.

I have been attached to HIT's Human Resources Training Department to assist the team in preparing for training aids for New Joiners' Orientation Program, consolidating a master training calendar for the courses offered by HIT's Group Training Center, taking part in fixed asset record maintenance exercise, proposing group activity for HIT English Club members and undertaking ad hoc tasks as assigned. Moreover, the most cherish experience was that the HR director and HR training manager gave a golden opportunity for me to prepare for a study paper on developing a Facebook Page for HIT, which i had to finally present the proposal to the department head. This made me delighted that i could make contribution to the company.

Overall, I learn the communication skills, interpersonal skills, time management skills from the internship. Besides, the team also taught me advanced computer skills (e.g. PowerPoint, Excel) which are crucial to equip myself well for my future career. Finally, i would like to thank HKU SPACE lecturers who are always assisting me when i have any difficulties.

CSM London Summer Study Programme

This programme organised by IC provides a valuable opportunity for students to enroll into a short course in Central Saint Martins College of Arts and Design (CSM), one of the world’s leading institutes for arts and design education with 150 years of history.

IC-ECNU Shanghai Winter Study Programme

This programme enables students to broaden their intercultural outlook by exploring Shanghai’s past and present, discovering local culture, lifestyle and art development. They can also experience East China Normal University’s campus, hall life and study with ECNU students.

 

Note(s)

QF This programme is recognised under the Qualifications Framework. For details of the QF level, registration number and validity period, please visit: www.hkqr.gov.hk.

This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.