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Dr Bianca Kronemann

Dr Bianca Kronemann

Dr Bianca Kronemann
Programme Director, 
BA (Hons) Marketing,
and BA (Hons) Marketing and Management programmes, 
University of Hull

Biography

Dr Bianca Kronemann is a Lecturer in Digital Marketing & Consumer Behaviour at the University of Hull Business School, UK. She is the Programme Director for the MSc Digital Marketing & Advertising at the University of Hull, and as well as the Programme Director of the BA (Hons) Marketing and BA (Hons) Marketing and Management at the HKU Space International College. Dr Kronemann has expensive teaching experiences in:  

  • Customer Experience (CX) Strategy & Techniques (Level 7)
  • Marketing Management in Action (Level 7)
  • Interactive IMC and Digital Marketing (Level 7)
  • International Marketing at HKUSPACE (Level 6)

To add on top, Dr Kronemann is also the Event Director of Hull Parkrun where she is in charge of the organisation and delivery of parkrun - a "free community event where people can walk, jog, run, volunteer or spectate", which regularly sees over 600 participants in Hull´s East Park on Saturday mornings. Apart from that, Dr Kronemann was selected as one of the 100 global “Leaders of Tomorrow” and invited to attend the St Gallen Symposium, Switzerland, in May 2022.

Teaching

Integrated Marketing Communication and Branding, International Marketing, Digital Marketing and Intercultural Communication.

Research

Dr Kronemann’s main research interests are Artificial Intelligence (AI), Consumer Behaviour, Customer Experience, Decision Making, Information Disclosure and Sustainability.  Her research is motivated by challenges relating to the 4th Industrial Revolution and considers implications of Artificial Intelligence (AI) on: -

  1. Our understanding of the societal world;
  2. Privacy and information disclosure in human-machine interactions; and
  3. Sustainability in a data-driven society.

Qualifications

  • PhD, University of Bradford, UK, with an emphasis on critical thinking and data analysis. Thesis titled: “The Impact of AI on Online Customer Experience and Consumer Behaviour”. Supported by a three-year Faculty Scholarship.
  • MSc, Swansea University, UK. Graduated with Distinction and awarded the “Best Performing MSc Student Prize”.
  • BSc, Syddansk Universitet, Denmark, through a double-degree partnership between Syddansk Universitet & Europa Universitet Flensburg, Germany.


Related Programmes

 

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