ALUMNI SHARING

Programme Overview

This programme is designed for those wishing to pursue a range of careers in the private and public sectors.

The Bachelor of Arts (Hons) Marketing programme provides students with a thorough knowledge and understanding of both the philosophy and functions of integrated marketing communications and brand management. Students will develop core marketing skills such as analysing consumer behaviour, designing market strategy, developing effective integrated marketing communications plans and formulating advertising and public relations strategies. Students will learn to recognise and respond to the complexities of the modern global business environment with a sense of social responsibility.

This programme balances academic knowledge and vocational skills with a broad-base training in order to prepare students to work within a wide variety of organisations in both business and non-profit contexts. The programme also aims to equip students with generic competencies which are applicable in the work place and transferable between jobs that are highly valued by employers. For example, on completion of the course, students will be able to formulate and solve business problems, analyse information, think critically, communicate effectively and possess a range of interpersonal skills.

這個榮譽學位課程專為有志投身私人或公共機構相關職位的學生而設。

市場學(榮譽)文學士課程旨在授學生全面的市場學理論和應用知識。課程內容涵蓋最新的整合市場營銷及品牌管理學的實踐及經驗。通過授分析消費者行為、設計市場策略、制訂整合市場營銷計劃和各項廣告及公關策略，針對性地提升學生於環球市場上的市務策劃能力和對社會責任的認知。

由於課程結合了多元化的學術知識及實用技巧，學生日後可學以致用，從事不同界別的工作，包括：品牌管理、市場研究、客戶管理、顧客服務、公關、人力資源管理、零售管理，以及一概有關消費者或公司與公司之間、甚至非牟利機構或政府部門的市場推廣或管理。

Programme Highlights

University of Hull

Established in 1927, the University of Hull encompasses world-class teaching, research, impressive facilities, and a strong support network for more than 16,000 students.

Independent surveys have repeatedly shown that our undergraduates are some of the most satisfied students in the UK, who enjoy the sense of community on our attractive 125-acre campus. We were awarded 5 stars for teaching, employability and facilities by world university ranking experts QS. And the most recent Research Excellence Framework named us among the UK’s top 50 universities for research power.

Hull University Business School    

Hull University Business School offers a wealth of opportunities to pursue undergraduate and postgraduate study and research, all designed to enhance your professional or academic development. Our degrees all build a strong understanding of the complexities of the global business environment to help you develop into a responsible, resourceful business leader.

Recognition from two of the leading global accreditation systems for business schools (AACSB and AMBA) has confirmed our status as a leading business school. AACSB accreditation is an internationally recognised accreditation specialised for business schools, and is held by less than 5% of the world’s 13,000 business programmes. This places us in a select group of UK business schools, assures students of our commitment to providing an outstanding experience and further enhances the value of their degree in the global employment market. In the most recent Research Excellence Framework (REF), 
a nationwide assessment of research at universities, named Hull University Business School among the UK’s top 50 universities for research power (research quality x number of staff submitted). It is also ranked 47th in the subject area of Business, Management and Marketing in the Guardian University League Table 2023 and 37th in the list by the Center for World University Rankings (CWUR) in 2022/23. 

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赫爾大學

英國赫爾大學於1927年成立，學府的師資、學術研究均達國際級水平；大學設置一流的設施，為全校超過16,000名學生提供強大的支援網絡。赫爾大學持續在獨立調查中，成為本科學生最滿意的英國大學之一。其教學、就業率及設施方面，均被QS世界大學排名評為五星。最近期的英國卓越研究框架(REF)報告亦顯示，赫爾大學的研究能力為全英前50名。

赫爾大學商學院

赫爾大學商學院提供多個學士、碩士與研究生課程，為學員提供專業或學術發展的途徑。商學院享負盛名，同時獲得兩項國際權威認證(AACSB及AMBA)。其中，AACSB 是一項專門為商學院而設的認證，全球13,000個工商課程中僅少於5%課程獲得此項認證；說明赫爾大學商學院持續為高等育的質量提供保證，以及不斷提升其學位在國際就業市場的價值。英國卓越研究框架(REF)一項針對大學研究的全國性評估，赫爾大學商學院被評為英國研究能力排名前50的大學 (研究質量 x 提交的人員數量)。還在2023年衛報大學排行榜中的商業、管理和營銷學科領域排名第47位，在2022/23年世界大學排名中心 (CWUR) 的榜單中排名第37位。

Welcome Message

Professor Stephen Hardy

Dean, Hull University Business School

A warm welcome to the Faculty of business, Law and Politics at the University of Hull. I am Professor Stephen Hardy, the Dean of the Faculty of Business, law and Politics. We’re proud to welcome you to joining our course and more importantly we look forward to working with you during your time with us.

As a faculty, we offer many opportunities as a double accredited crown business school, as a global law school, and as a connected impactful school of politics. But as part of our proud partnership with HKU SPACE, we’re especially proud to welcome to a cutting-edge leading business school known as HUBS, Hull University Business School. Whether you’re joining us to study marketing management, or accountancy or a combination of any of those, we offer you unique opportunity to do some authentic business learning as well as a unique opportunity to further your skills and prepare yourself for career ahead and throughout this journey with us, we’re here to support you. So, at the beginning of your course, we welcome you! We look forward to meeting with you, we look forward to working with you and we look forward to celebrating your success at the end of your journey with us. In the meantime, be ready to join us, be open to ideas and get ready to explore the exiting opportunities that we have awaiting you in your important journey with us here. So, we wish you well and we look forward to seeing you soon!

Professor Stephen Hardy

Dean of Faculty of Business Law and Politics, University of Hull

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More Programmes:

• Bachelor of Arts (Hons) Marketing and Management

Programme Structure

In the UK, the entire Bachelor of Arts (Hons) Marketing programme comprises 18 modules or 360 credits. This programme designs for the marketing portfolio acknowledged some specific marketing themes to lead students to become emerging professional marketers.

In Hong Kong, only the Second Year and Final Year modules will be offered. Students with relevant qualifications, such as the Higher Diploma in Business (Marketing and Management) approved by Hull University Business School, are qualified for direct admission to the Second Year of the programme. They are exempted from half of the programme and need to complete only 9 modules over three terms of study for graduation. The 9 modules are:

*Programme may be modified without prior notice. 

Duration of Study

With maximum exemptions granted, students can complete the enrolled programme in one year in full-time mode.

Teaching mode

Face-to-face teaching are delivered by Hull academic staff, following the curriculum of each of the on-campus modules. Each module comprises 42 contact hours in a combination of intensive seminars, lectures and tutorials. Each module is delivered by Hull academics and supported by local staff.

Assessment

Assessment is based on a variety of assessment methods including student assignments and reports, and final end-of-term examinations. Details are listed below.

* Programme and assessment may be modified without prior notice. 

Programme Teaching Staff

• Programme Leader

  LIU, Wen-Ling	BA, MBA, MSc Webster; PhD De Monfort
  SIT, Ronnie H.H	BBA CUHK; MSc Lond

•  
• Teaching Staff - The University of Hull

  LIU, Wen-Ling	BA, MBA, MSc Webster; PhD De Monfort
  HARNESS, David	BSc Aston; MPhil Central England; PhD Huddersfield
  RATNAYAKE, Boraluwe Nilanthi	MSc Nottingham; PhD Coventry
  NICHOLSON, Margaret	MBA, PHD Lincoln
  ANDREWS, Peter	BA Humberside; PgDip CIM
  KRONEMANN, Bianca	PhD UOB; MSc SU; BSc SDU Denmark
  ZANTIDOU, Eleni	PhD, MSc LUBS; BA AUTH

• Teaching Staff - HKU SPACE

  SIT, Ronnie H.H.	BBA CUHK; MSc Lond
  TAM, Christine T.K.	BA, MPhil PolyU HK; MA HK
  TAM, Vivian W.Y.	BA, MPhil PolyU HK; MA HK
  LEUNG, Dora P.K.	BBA, MSc CUHK
  TSE, Theresa S.M.	BA York; MBA PolyU HK
  CHENG, Eric, C.H.	PhD UniSA; MSc CUHK; MAB CityU
  CHAN, Jeremy C.Y.	BA SFU; MSc UCD

Award

Students who have successfully completed the programme will be awarded the Bachelor of Arts With Honours in Marketing by The University of Hull.

Professional Recognition

Hong Kong Institute of Marketing 

Graduates of this programme meet the education requirement for full membership of Hong Kong Institute of Marketing (HKIM).

Career Opportunities

In the highly competitive business environment in HK, more employers demand graduates with broad business knowledge and related specialism, such as marketing and management as well as digital marketing and social media. The two Bachelor Degree programmes of Hull provide students with a strong foundation of extensive scope of business disciplines which uplift the employability of the graduates who intend to establish their career in digital marketing, social media, mobile marketing, brand management, marketing research, advertising or public relations, retail management and a whole host of careers in commercial and public sectors.

Further Studies

The University of Hull qualifications are recognised internationally. Graduates with an honours degree of the two programmes would qualify for admission to the following programmes offered by College of Business and Finance, HKU SPACE: 

Graduates of the programme may also pursue further studies in marketing, management, communications, advertising or business-related disciplines at postgraduate level at the University of Hull Business School, or at other universities worldwide.

Tuition Fee

The tuition fee* for 2024/25 intake is HK$13,250 per module covering charges for all lectures, seminars, tutorials, marking of assignments, examinations and registration. The tuition fee level is reviewed and agreed annually and published no later than June, before the next academic year starts.

*The tuition fee is reviewed annually and is subject to change without prior notice. 

1. 專上學生資助計劃 Financial Assistance Scheme for Post-secondary Students (FASP)

2. 全日制大專學生免入息審查貸款計劃 Non-means-tested Loan Scheme for Post-secondary Students (NLSPS)

3. 持續進修基金 Continuing Education Fund $25,000

4. 10 個月免息分期付款優惠 10-month interest-free instalment for tuition fee of courses at HKU SPACE by Bank of East Asia to HKU SPACE MasterCard holders

5. 學生車船津貼計劃  Student Travel Subsidy Scheme

6. 獎學金 Scholarships

CONTINUING EDUCATION FUND 

Some modules of this programme has been included in the list of reimbursable courses under the Continuing Education Fund. For details, please refer to Financial Assistance section.

According to the terms and conditions of the CEF, students seeking reimbursement of the fees under CEF must not have obtained any other publicly-funded financial assistance, such as FASP, for the same programme/ modules to avoid double benefits. For details, please refer to http://www.wfsfaa.gov.hk/cef.

Financial Assistance Schemes

Hull University Business School's Bachelor of Arts (Hons) Marketing/ Bachelor of Arts (Hons) Marketing and Management delivered in Hong Kong is successfully accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ). Full-time students are eligible to apply for Hong Kong government grants and low-interest loans, i.e. Financial Assistance Scheme for Post-secondary Students (FASP) and Non-means tested Loan Scheme for Post-secondary Students (NLSPS). For details, please refer to www.wfsfaa.gov.hk/sfo.

HKU SPACE IC Scholarships

Scholarships for the 2023/24 academic year were announced in October 2023. In the 2023/24 academic year, there is one scholarship for BA (Hons) Marketing and Management programme and BA (Hons) Marketing programme respectively. The amount of each scholarship was HK$10,000.

IC Entry Scholarships 

more Details 

Entry Requirements

An applicant shall hold:

1. a Higher Diploma in Business (Marketing and Management/ Sales, Marketing and Advertising/ Marketing and Media) or an Associate of Business Administration or other equivalent qualifications awarded within the HKU system through HKU SPACE with a GPA of 2.0 or above;

or

2. a related Higher Diploma or Associate Degree offered by HKU SPACE or a Higher Diploma or an Associate Degree from other tertiary institutions in the areas of marketing and/ or management which are recognised by the University of Hull.

Graduates of the HKU SPACE Higher Diploma and Associate Degree programmes recognised by the University of Hull are considered to have met the English requirement. In other cases, applicants should have proof of English proficiency by having:

i) a Grade E in the Use of English in HKALE; or

ii) Hong Kong Diploma of Secondary Education (HKDSE) Examination with minimum score of overall level 4 in English Language (with a minimum of level 3 in each skill); or

iii) IELTS with minimum score of overall 6.0 (with a minimum 5.5 in each skill); or

iv) Pearson Academic Test of English with minimum score of overall 54 (with a minimum 51 in each skill); or

v) recognised equivalent.

Applicants with other equivalent qualifications will be considered on individual merit.