Dr Wen-Ling Liu

Biography

Dr Wen-Ling Liu is a lecturer in Marketing at the University of Hull, UK. She is the Programme Director of the BA (Hons) Marketing and BA (Hons) Marketing and Management at the HKU Space International College as well as the Programme Director of MSc Advertising & Marketing and MSc Marketing Management at the Hull University Business School. Prior to coming into academic life, she has marketing experiences in the areas of international marketing and the fashion industry.
Dr Liu has significant international teaching experience, including teaching students from all levels and various disciplines. 

Teaching

Advertising Management, Marketing Management, Integrated Marketing Communication, Market Research, Marketing Planning

Research

Dr Liu’s research interests include consumer attitudes, cross-cultural advertising, eWoM, new media and alternative teaching in higher education.

Qualifications

• Ph.D., De Montfort University, UK, emphasis: advertising and consumer attitude
• MBA & MA, Webster University, Missouri, USA, emphasis: business and computer resources/ information management