Peter Andrews

ASSOCIATE PROFESSOR PETER ANDREWS

Hello and a warm welcome to the Faculty of business, Law and Politics at the University of Hull. I am Peter Andrews, the Associate Professor/Senior Lecturer, and Strategic Partnership Director at the Hull University Business School. We are proud to welcome you to joining our course and more importantly we look forward to working with you during your time with us.

As a faculty, we offer many opportunities as a double accredited crown business school, as a global law school, and as a connected impactful school of politics. But as part of our proud partnership with HKU SPACE, we’re especially proud to welcome to a cutting-edge leading business school known as HUBS, at Hull University Business School, we approach learning and teaching in a very different way. We call that approach ‘Authentic Business Learning’. For students, this means that you're doing real projects with real organisations. Giving you experiences to apply the theories that you're learning to real business situations – not working on fictitious case studies. Right from the start, you're working on projects with brands that you know. You're getting the skills and experience you need for future roles – developing projects and new ideas and presenting you back to the organisations. We build our students as future business professionals from day one.

Whether you’re joining us to study marketing management, or accountancy or a combination of any of those, we offer you unique opportunity to do some authentic business learning as well as a unique opportunity to further your skills and prepare yourself for career ahead and throughout this journey with us, we’re here to support you. So, at the beginning of your course, we welcome you! We look forward to meeting with you, we look forward to working with you and we look forward to celebrating your success at the end of your journey with us. In the meantime, be ready to join us, be open to ideas and get ready to explore the exiting opportunities that we have awaiting you in your important journey with us here. So, we wish you well and we look forward to seeing you soon!  Bye for now.

 

Biography

Peter Andrews is a multi-award winning Senior Marketing Lecturer at Hull University Business School, with a commercial background as a Director of an international Consumer Healthcare business and a director at Feshology a Marketing & Innovation consultancy. He is passionate about seeing business develop and seeing students emerge as leaders of the future.

Peter is the Business School’s lead in Digital and Social Media Marketing, working as a Digital Strategist with leading organisations and on commercial research projects. He has been directly responsible for adding over £350m of sales growth from innovation, brand growth and shaping marketing strategy. He has been awarded significant research grants which have led to demonstrable impact.

He has worked with leading global organisations including Consumer Health & Beauty, FMCG, Consumer Electronics, Environmental Products, Tourism, Retail, Government and a Premiership Football club.

He is a founding member of HEY Marketing Forum which aims to share best practice for Marketing amongst professionals.

Peter is a regular media commentator, speaks at business and marketing conferences and is a Fellow of the CIM.

 

Awards and Prizes

Excellence in Scholarship | 2019
The ‘Excellence in Scholarship’ award recognises and celebrates the outstanding performance of individuals or teams through teaching or research related scholarship which demonstrates innovations, impacting student experiences and business engagement.

Best Module Award | 2018
The University of Hull Student Union award for Best Module voted and awarded by students for Digital Marketing & Social Media.

CIM Best Student Engagement | 2017
A national award given by CIM (Chartered Institute of Marketing) at the prestigious Marketing Excellent Awards ceremony at London’s Grosvenor House. For outstanding achievement in providing high levels of support for marketing students who will be the next generation of Marketers.

Best Supervisor Award | 2016
The University of Hull Student Union award for Best Supervisor voted and awarded by students.

CIM Best Student Engagement | 2016
A national award given by CIM (Chartered Institute of Marketing) at the prestigious Marketing Excellent Awards ceremony at London’s Grosvenor House. For outstanding achievement in providing high levels of support for marketing students who will be the next generation of Marketers.

Innovation in Teaching Award | 2014
The University of Hull Student Union award for Innovation in Teaching voted and awarded by students.