Leveraging on the opportunities of digital marketing in the post-pandemic world

掌握疫情帶來的數碼營銷新機遇 

Online Registration

Speakers

 

Dr Louis Poon, Vice Chairman (Education), CIM Hong Kong; and 
Mr. Johnson Lo, Chairman of The Chartered Institute of Marketing Hong Kong (CIMHK)

In this Guest Talk,  speakers from The Chartered Institute of Marketing (CIM) will talk about: 
英國特許市務學會香港分會的講者將會透過Facebook/ YouTube直播與參加者分享:

• The behavioural changes in consumers brought about by the pandemic
  疫情帶來的消費者行為轉變
• Digital marketing before and after the pandemic
  疫情前後的線上營銷模式
• Marketing opportunities after the pandemic
  後疫情所帶出的市場機遇
• What should marketers do to equip themselves in the midst of changes?
  市務人員面對轉變需要如何裝備自己?
• How to create good buying experience for customers after the pandemic?
  疫情後如何營造消費體驗? 

Related Programmes

• Bachelor of Arts (Hons) Marketing 
• Bachelor of Arts (Hons) Marketing and Management

These are exempted courses under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which these courses may lead.  

Enquiries
Ms. Jane Ko
E: jane.ko@hkuspace.hku.hk
T: 2910 7619