Undergraduate Programmes
BA (Hons) Media Production [leading to the award of Bachelor of Arts (Honours) Media Production (Creative Content)]
媒體製作(榮譽)文學士 [媒體製作(榮譽)文學士(創意內容)]
Course Code: 2145-DP019A (CE 68-859-00/31).jpg)
Programme
Overview
Programme Overview
The BA (Hons) Media Production programme will enable the students to develop skills, knowledge and understanding in media production across all media platforms as well as digital media production skills. It will give students a broad understanding and engagement of the dynamics of the creative economy and the role of media in society and the economy at a global level, to prepare students to create pathways towards employment as creative professionals in a range of contexts from digital media production companies to online storytelling.
Students acquire skills in photography, video, audio and web design to equip them to work on and develop a range of factual media and experimental and socially engaged projects. They also develop skills in writing and research to develop innovative and appropriately framed creative media content and storytelling across multi-platforms. These are supplemented by a training in the use of software used within the industry, and an ability to respond to new developments as the industry innovates. Production skills and thinking are underpinned by an understanding of the impact of media in its cultural and historical context and the way viewers respond to media forms and practices. Students are provided with a rigorous academic training in research methods and skills in analysis, academic writing and presentation.
媒體製作文學士（榮譽）課程訓練學生對數碼媒體等平台的認識、理解以及製作技能，讓學生深入了解媒體在全球創意經濟及社會發展中所扮演的角色。課程旨在培訓學生成為具創意的媒體專才，為投身數碼媒體製作公司、媒體敍事等等多樣化的創作行業作最佳準備。
學生透過課程可以學習攝影、視像製作及網頁設計等技能，包括如何使用相關的輔助軟件來進行創作，以及運用創新及適當的角度，為不同的媒體平台製作內容和在跨媒體平台中敍事。課程除了讓學生認識行業的最新發展，更會探討媒體對文化及歷史的影響、受眾對媒體內容、形式及實踐的反應，為學生提供紮實的內容製作及創意思維的鍛練，讓他們探索媒體的可能性。貫串課程的還有嚴謹的學術訓練，讓學生掌握學術研究及分析方法、學術寫作及簡報技巧。
The BA (Hons) Media Production programme has 3 pathways. Only the pathway leading to BA (Hons) Media Production (Creative Content) is offered in Hong Kong. The programme objectives above are slightly modified from the original one covering all 3 pathways in the home country.
Programme Highlights
- The programme puts a strong focus on contemporary screen media which include television, film, photography, mobile / social media, and their users’ reception;
- Students have the opportunity to undertake a production project as part of their final-year study under the guidance of experienced media lecturers and media professionals; and
- Students will be assessed by a combination of practical assignments including blogs, photo essays and multimedia projects which enhance both their analytical skills and professional knowledge in digital media production.
課程特色
- 課程十分著重實用性，務求令學生深入認識屏幕媒體，包括電視、電影、攝影、行動/社交媒體以及其受眾的特性；
- 學生由富經驗的講師及專業人士指導，製作一個創意媒體的畢業作品，從中學習並掌握電子媒體的應用；
- 用作評估學生學習表現的習作如博客、圖片散文、多媒體創作等等，有助提升學生分析及製作數碼媒體的能力。
University of the West of England, Bristol
University of the West of England, Bristol (UWE Bristol) is a university based in the English city of Bristol. It is a publicly funded higher education institution with university title and taught and research degree-awarding powers. In the area of media and film studies, UWE Bristol is ranked 20th in the UK (The Guardian Good University Guide 2020).
UWE Bristol represents a tradition of professional education and training which can be traced back to 1595, when a navigation school was established as one of England’s first technical training institutions. In 1969, Bristol Polytechnic was formed. With its incorporation of a number of higher education colleges based in Bristol, Bristol Polytechnic gained its university status in 1992, becoming the University of the West of England, Bristol.
This BA programme is delivered within the Department of Arts and Cultural Industries of UWE Bristol, which offers more than 20 undergraduate, taught and research postgraduate programmes.
西英格蘭大學
位於英國布里斯托的西英格蘭大學，由英國政府直接資助，致力提供優質的學士、碩士及研究生課程。西英格蘭大學的課程，以結合實務經驗及學術應用聞名；它的前身乃英國首批創立的專業技術學院之一，早於1595年已開始提供專業技能訓練，於1969年升格為布里斯托理工學院。1992年，學院獲英國政府批准升格為大學。西英格蘭大學約有30,000名學生及3,000名教學人員，是布里斯托地區最具規模的大學之一。現時，升讀西英格蘭大學的高中畢業生當中，有86%來自英國政府資助的公立學校。根據英國《衛報大學排名 2020》，西英格蘭大學在媒體及電影專業範疇中排名全國第20位。
本課程由西英格蘭大學的創意產業學系開辦。文學及創意產業學系現時開辦超過20個本科生及研究生課程。
Welcome Message
The Media Culture and Practice teaching team at the University of the West of England, Bristol are thrilled to be sharing ideas and teaching with HKU SPACE. The critical and creative study of the media is fundamental to understanding the world we live in and this cross-fertilisation will forge new connections for understanding and shaping contemporary global culture.
We also look forward to sharing our research and creative practice with the staff and students at HKU, particularly the work of the Digital Cultures Research Centre and the innovative and critical digital media practice of our students. The high level of technical expertise, critical enquiry and creative achievement in photomedia, video and web media is what students in both Bristol and Hong Kong will demonstrate at the end of their Media and Cultural Production programme.
We look forward with excitement to our collaborations with the staff and students at HKU SPACE.
Dr Rehan Hyder
HKU Link Tutor / Senior Lecturer in Media and Cultural Studies
Department of Arts and Cultural Industries
University of the West of England, Bristol
ARTICULATION PATHWAY:
Content and
Teaching
Programme Structure
The entire programme consists of 360 credits. Upon fulfilling the minimum entry requirements, students enrolled in the programme will be granted an exemption from 3 modules (120 credits), normally equal to the first year of study. With this exemption, students are required to complete only 8 modules in 18 months, spanning across four semesters (full-time).
| Year | Module 1 | Module 2 | Module 3 | Module 4 | Credits |
|---|---|---|---|---|---|
| Year 2 | Practical Research Methods | Creative Industries and Cultural Value | Participatory and Interactive Media | Screen Languages or | 120 |
| Photomedia | |||||
| Year 3 | Photography and Visual Culture | Emergent Media Encounters or | Media Production Project or | Professional Practice in Media | 120 |
| Sound, Image, Space | Dissertation | ||||
| 240 |
Notes:
- Subject to availability, the University reserves the right to vary some modules.
- The programme duration and thus, the structure of the part-time mode is slightly different. For details, please check www.hkuspace.hku.hk.
Duration of Study
With the full exemption from Year 1, students are required to take 240 credits and can complete the programme in 18 months.
Students who successfully complete the programme will be awarded the Bachelor of Arts (Honours) Media Production (Creative Content) by University of the West of England, Bristol.
Teaching Mode
Lecturers of this programme employ diverse teaching modes and these include lectures, seminars, small group discussions, screenings, practical workshops, field trips, student-led research, blended learning (classroom learning complementing with online resources, communication and discussion) and individual tutorials.
Assessment
A balanced combination of group and individual work is in execution. Students will be assessed through various forms of assignments including written work, digital media projects and portfolios, presentations, research reports, photos essays, and extended projects.
Teaching Staff
- Teaching Staff - University of the West of England, Bristol
WILSON, Sherryl (Programme Leader for Media and Cultural and Production) BA Nottingham; MA Exeter; PhD UWE HYDER, Rehan (HKU Link tutor) BA Brighton; MSc Bradford; PhD Staffordshire AGUSITA, Emma BA UWE; MA London; PhD UWE CROGAN, Patrick Acc Cert TAFE; BA, PhD Sydney DAVIES, Katie BA Sheffield Hallam; MA Sheffield Hallam; PhD UWE GODDARD, Rebecca BA Coventry; MA Bath Spa HARGREAVES, Phil PGCE Bath; MSc Manchester, MA UWE SWANSON, Gillian BA CNAA; MA CNAA; PhD Griffith University Brisbane
- Teaching Staff - HKU SPACE
CHEUNG, Frankie (Programme Leader) BSocSc HKBU; MPhil CUHK; MIPA HK CHAN, Leo Dip Design PolyU; BA Graphic CSM; MA Typo LCC CHEUNG, Olive BA HKBU; MPhil CUHK; MA Birm; PhD Lond TANG, Wesley BA CityU HK; MPhil HK
Award and
Careers
Award
Students who successfully complete the programme will be awarded the Bachelor of Arts (Honours) Media Production (Creative Content) by University of the West of England, Bristol.
Career Opportunities
Graduates of the programme are competitive candidates in professions such as media production, photo-journalism, publishing, the heritage sector (museums, galleries, etc.), design and events management. Graduates are trained with multiple skills to perform specialist media production, to communicate clearly through writing, visual productions and to present ideas and information in oral presentations. They are well-equipped to be team players and self-motivated employees.
Further Studies
Qualifications from University are recognised internationally, and graduates of the BA (Hons) Media Production are eligible to proceed onto Postgraduate Diploma (PgDip) in Media and Cultural Critique, awarded within the HKU system through HKU SPACE or MA Media, Communications and Critical Practice awarded by London College of Communication (LCC), University of the Arts London (UAL) and other local and overseas master's degree programmes.
Fees and
Funding
Tuition Fee
The tuition fee* for 2022/23 intake is HK$33,000 per semester (4 semesters in total), payable in 4 instalments (full-time).
* The tuition fee is reviewed annually and is subject to change without prior notice.
Extended Non-Means-Tested Loan Scheme (ENLS)
Students are eligible to apply for the HKSAR Government’s Extended Non-means-tested Loan Scheme (ENLS). The maximum financial assistance under the ENLS is equivalent to the total tuition fee payable to the HKU SPACE in the academic year.
SCHOLARSHIPS AND BURSARIES
University of the West of England, Bristol Scholarship / Bursaries
The University offers a scholarship to a new student with outstanding performance in his or her Associate Degree / Higher Diploma studies for the programme. Bursaries are also available to students studying the programme.
IC Scholarship
(for all CC and HPSHCC AD/HD Graduates)
Applicants from HKU SPACE CC/HPSHCC graduates or alumni are entitled to a scholarship of HK$7,000 for enrolling on an IC undergraduate programme in 2023/24. If students achieve a CGPA of 2.8 or above in your sub-degree programme, they will be awarded an additional incentive of HK$5,000 (total scholarship amount: HK$12,000).
To be eligible for the scholarship and/or the incentive, students are required to pay the deposit as stipulated in the conditional offer letter or the tuition fee as stipulated in the final offer letter, whichever applicable, on or before the payment due date. The total scholarship amount (either HK$7,000 or HK$12,000) will be disbursed to students after the commencement of the programme on which they have successfully enrolled.
Entry
Requirements
Entry Requirements
Applicants shall:
1a. hold an Associate Degree in areas of advertising and creative media / creative studies / film, television and digital media studies / cinema and television studies / creative communication / creative digital media / media communication / media production / media and cultural studies; or an Associate of Applied Social Sciences in Communication, Public Relations and Journalism;
or
1b. hold a Higher Diploma in areas of new media and communication, design, visual arts and culture, visual communication, digital and creative media, and film / TV studies;
and
2. demonstrate English proficiency with an overall IELTS score of 6 with a minimum of 5.5 in each sub-test.
Graduates of HKU SPACE Associate Degree / Higher Diploma, or those with an equivalent qualification from a recognised institution, are normally regarded as having demonstrated the required English proficiency.
Applicants with other qualifications will be considered on individual merit.
PROGRESSION PATH
Student Work
and Activities
Student Work
| TANG, King Ho Tommy BA (Hons) Media Culture and Practice* (2012-14) | |
| HUI, Ka Yee BA (Hons) Media Culture and Practice* (2012-14) | |
| CHUNG, Ka Lok BA (Hons) Media Culture and Practice* (2015-17) |
* Retitled to Bachelor of Arts (Honours) Media and Cultural Production in 2016
Student Activities
Telling better food stories: UWE students’ recent visit to the photography studio of Mr. Raymond WONG, a renowned food stylist and photographer
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London Summer Study Programme
The Bachelor of Arts (Honours) Media and Cultural Production students are welcome to join the Summer Study programme, which is organised by IC. The programme provides a valuable opportunity for students to enroll into a short course in Central Saint Martins College of Arts and Design (CSM), one of the world’s leading institutes for arts and design education with 150 years of history.
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This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.