Programme Overview

Over the last decade, events have emerged as significant tools for community and regional development, tourism promotion and corporate marketing. The steady growth in the number and size of events in Hong Kong has created a significant demand for professional event managers. At the same time, the increasing complexity and government regulation of festivals and events have given rise to an industry body of knowledge, and to the need for personnel trained and skilled in the practice of international festival & event management.

The programme aims to develop a range of professional event planning and management knowledge and skills distinctive of an employable, professionally competent international event management practitioner. It develops students’ competence in applying appropriate theories and concepts of international event management to practical situations, so that they can be equipped for a career in the festival, event and related service sectors.

Programme Highlights

Our degrees develop vocationally relevant managerial skills needed for employment in the global tourism industry and the wider hospitality sector, so that you are well-prepared to meet the changing demands of society and the economy.

• Ranked 14 for Hospitality, Tourism, and Event Management in 2018 for Guardian Subject League Table;
• Plymouth is renowned for high quality, internationally-leading education, research and innovation and ranked top 50 research university (Research Fortnight Research Power League Table 2014) ;
• 7 modules are assessed by assignments only;
• Offered different work placement opportunities, where possible, to enrich your RESUME;
• Gained integrated knowledge from two parts of the world, UK and HK;
• Blended learning mode during the COVID-19 pandemic: Face-to-face and online teaching by both Plymouth and local lecturers;
• Provided a valuable opportunity to take part in Plymouth Summer School and 3-month student exchange opportunities in Plymouth, UK;
• Graduates are highly recognised by employers and awarded a reputable and achievable UK Bachelor Degree and move up your career path anywhere in the world!

Intended Learning Outcomes

On successful completion, graduates should be able to / have developed:

A. Knowledge and understanding

1. explain, interpret and challenge theories and concepts which are used to understand the origin, purpose, meanings and development of international events from a range of critical perspectives;
2. display an insight into the structure of event providers and their sectors worldwide, and appreciate the political, technological, social, environmental and economic factors which affect, or impact upon, the supply of, and demand for, international events;
3. demonstrate a critical awareness and understanding of how core values, for example, ethics, integration, sustainability, creativity, strategy, and continuous improvement, relate to, and are reflected in, international events;
4. demonstrate an understanding of the ways in which attendees behave at events and within the venue and surrounding destination, in particular crowd management;
5. demonstrate a critical awareness and appreciation drawn from international examples of existing and emerging standards, policies, initiatives, frameworks and contemporary issues.

B. Cognitive and intellectual skills

6. analyse the nature, characteristics, needs and expectations of different consumers worldwide through reflection and application of consumer behaviour theories, concepts and socio-cultural theories;
7. generate creative ideas/concepts, proposals, pitches and apply solutions to offer experiences that meet differing needs;
8. reflect upon and evaluate the quality of the event experience, access to and participation in, and its impact on the event consumer and/or client and the wider organisation and the practices of co-production and co-creation with particular reference to cultural and other diversities;
9. appreciate the legacy and impacts of international events in social, economic, environmental, political, cultural, technological and other terms and the associated complexities for future scenario planning, including the ability to forecast and envisage the future for international events;
10. critically reflect upon the role of those international organisations and structures charged with a responsibility for the promotion of, or the training of, practitioners in events’.

C. Key and transferable skills

11. research and assess paradigms, theories, principles, concepts and data, and apply such skills in explaining and solving familiar and unfamiliar problems, challenging previously held assumptions or answering research questions;
12. describe, synthesise, interpret, analyse and evaluate information and data of an applied nature;
13. complete a sustained piece of independent intellectual work which plans, designs, critically assesses and evaluates evidence in the context of appropriate research methodologies and data sources;
14. take and demonstrate responsibility for their own learning and continuing personal and professional development through self-appraisal and reflecting on practice in academic and professional contexts;
15. recognise and respond to moral, ethical, sustainability and safety issues which directly pertain to the context of study including relevant legislation and professional codes of conduct.

D. Employment related skills

16. demonstrate a critical awareness and understanding of appropriate domains including administration, design, operations, marketing and risk, legal, ethical and regulatory frameworks and how they apply to the phases of events, such as initiation, planning, implementation, event and closure;
17. operate and effectively manage resources, including human (paid or volunteer), financial, venue, and subcontracted and technical resources whilst demonstrating an appreciation of the associated ethical and sustainability issues;
18. plan, control, analyse and evaluate events, support service provision and their logistics;
19. design events, including the programming of spectacle, exhibition, ritual, performance and hospitality;
20. engage with, contribute to and produce events, based on an acquisition and understanding of appropriate vocabularies, skills, working methods and professional business communications;
21. write and critique event plans and portfolios, event strategies and to recognise and meet the needs of specific stakeholders.

E. Practical skills

22. demonstrate literacy and communication skills in a range of contexts including verbal, auditory, performance, digital and multi-media;
23. demonstrate the numeracy skills required to manage budgets and analyse data, including that of big data;
24. work effectively, independently and with others;
25. undertake fieldwork with continuous regard for ethics, safety and risk assessment;
26. plan, design, manage and execute creative practical activities using appropriate techniques and procedures while demonstrating high levels of relevant skills;

Sharing from Programme Leaders

Programme Information & Student Sharing

University of Plymouth 
英國普理茅斯大學

The University of Plymouth, which celebrates its 160th anniversary in 2022, is one of the UK’s most prominent and dynamic universities with an educational history dating back to 1862. The University of Plymouth was ranked 41st overall in The Guardian League Table 2022 UK universities ranking. Described by Times Higher Education as among the newly-emerging ‘modern global elite’, University of Plymouth is ranked inside the top 280 universities in the world, and 42nd in terms of those aged under 50.

The University of Plymouth is renowned for high quality, internationally-leading education, research and innovation.

With a mission to Advance Knowledge and Transform Lives, Plymouth is consistently rated amongst the top modern universities in the UK, will over two thirds of research rated as "world leading" or of "international quality" in the most recent Research Excellence Framework 2021. A three-time winner of the Queen’s Anniversary Prize for Higher and Further Education, the University continues to grow in stature and reputation.

It has a strong track record for teaching and learning excellence and has one of the highest numbers of National Teaching Fellows of any UK university. With over 19,000 students, and a further 9,500 studying for Plymouth degree at partner institutions in the UK and around the world, and over 135,000 alumni based in 135 countries around the globe pursuing their chosen careers globally, it has a growing global presence.

The mission of Plymouth Business School is to put business ready graduates on the path to a successful career and happy life. With a focus on learning by doing through live briefs, experiential education and students as active researchers the lecturers are dedicated to building resilience, decision making and leadership capabilities in our students.

Staff within the Tourism and Hospitality teaching team also undertake exciting and innovative research covering such subjects as: genocide heritage; tourism and crime prevention; tourism employability; and the development of tourism and heritage related narratives. Plymouth staff have also published articles in top-rated tourism journals such as the Annals of Tourism Research and Tourism Management.

More Programmes:

• Bachelor of Science (Honours) Business Management
• Bachelor of Science (Honours) International Tourism Management (Cruise)
• Bachelor of Science (Honours) Hospitality Management
• Bachelor of Science (Honours) International Tourism Management

ARTICULATION PATHWAY:

• Postgraduate Diploma in Corporate Branding and Event Management
• Postgraduate Diploma in International Live Entertainment and Event Management
• Master of Science Tourism and Hospitality Management

Programme Structure

This programme consists of 7 modules (20 credits each, except for Honours Project and Event Strategies, Planning and Design with 40 credits). Students who complete all modules (180 credits) will obtain Bachelor of Science (Honours) Events Management. Under extenuating circumstances, students may be eligible to exit from the programme and obtain an ordinary degree, Bachelor of Science Events Management, upon completion of 140 credits (40 credits at FHEQ level 5 and 100 credits at FHEQ level 6, or 60 credits at FHEQ level 5 and 80 credits at FHEQ level 6).

Some modules may be delivered in weekday evenings and/or weekend daytime.

The above programme structure is intended for use as a guide to prospective students. HKU SPACE and University of Plymouth reserve the right to vary the structure.

Duration of Study

With full exemptions granted, students can complete the programme in 1.5 years. 

Teaching Mode

University of Plymouth and HKU SPACE are jointly responsible for teaching various modules and delivering the honours project through consultations, tutorials and workshops. Plymouth lecturers will fly over to Hong Kong to deliver four modules face-to-face and one module online, two modules will be taught solely by HKU SPACE teachers. Specialism modules may be taught in weekday evenings and/or weekend daytime. Teaching methods include lectures, tutorials, field trips (where applicable), guest speaker talks, revision sessions and individual/group projects.

Assessment

All coursework of the programme will be conducted in English.

The mode of assessment for each module is different from module to module but will be generally based on a combination of coursework (including assignments and tests/projects). Throughout the programme, students will be assessed by a combination of:

• Report Writing
• Case-study assignments
• Oral presentation
• Project
• Test (open/closed book) - if applicable

ON CAMPUS TRANSFER

Overseas study opportunities for a full semester will be available for several students to study in Plymouth with all Hong Kong credits being counted toward the qualification. No additional tuition fees will be applied. Financial subsidies and accommodation may be arranged for students if needed.  

Award

This bachelor programme confers offshore degrees carrying the same academic status and recognition as that offered to University of Plymouth’s on-campus graduates.

Students are expected to graduate from the registered programme of study upon satisfactory completion of all stated modules and the honours project, and they will be awarded the Bachelor of Science (Honours) Events Management from University of Plymouth.

Work Placement

Students will have opportunities to voluntarily participate in various tourism, hospitality and event job placements in Hong Kong in order to gain more exposure and polish their customer service skills. Previous students worked for Hong Kong Disneyland, Clockenflap Musical Festival, Hong Kong Trade Development Council, Hong Kong Cyclothon etc. 

Career Opportunities

This programme is designed to produce graduates with the skills to manage this fast-changing industry. Due to increasing standards set out by consumers, there is a huge demand for dynamic managers equipped with the necessary skills to provide the high levels of service and quality of experience expected. The events management programme also provides students with the opportunity to develop vocationally relevant managerial skills needed for employment or further study. This is achieved through ‘real world’ assessment briefs, which see the students working with industry partners on live briefs and through practically orientated tasks.

Further Studies

Upon graduation, students will have developed independent thinking skills, critical analysis of current hospitality and tourism management knowledge. Honours degree students will have undertaken a final-year project which includes data collection and analysis, therefore, students will be well-equipped with research skills necessary for further studies.

Graduates with second-class honours are eligible to apply for the Master of Science Tourism and Hospitality Management programme, in collaboration with University of Plymouth at HKU SPACE (Full time: 12 months; Part time: 18 months), and they can enjoy 10% alumni discount on tuition fee.

Tuition Fee

The tuition fee* for the 2024/25 academic year is HK$110,250, payable over three semesters. The fees for textbook, re-submission of assessments, and repeating the studies for each module of study is not included.

*The tuition fee is reviewed annually and is subject to change without prior notice.

Financial Assistance Schemes

Bachelor of Science (Honours) Tourism Management programme is accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ). Programme titles and respective validity periods of the accreditation status are at https://www.hkqr.gov.hk/HKQRPRD/web/hkqr-en/. Full-time students are eligible to apply for Hong Kong government grants and low-interest loans, i.e. Financial Assistance Scheme for Post-secondary Students (FASP) and Non-means tested Loan Scheme for Post-secondary Students (NLSPS). For details, please refer to www.wfsfaa.gov.hk/sfo.

Extended Non-means-tested Loan Scheme
(ENLS)

Students are eligible to apply for the HKSAR Government’s Extended Non-means-tested Loan Scheme (ENLS). The maximum financial assistance under the ENLS is equivalent to the total tuition fee payable to the HKU SPACE in the academic year. For details, please refer to the website of Student Financial Office (SFO) of the Working Family and Student Financial Assistance Agency (WFSFAA).

Scholarships and Bursaries 

Rudy Choy Educational Fund Scholarships (Subject to availability)

Two scholarships will be awarded by the Rudy Choy Educational Fund under SKAL International Hong Kong to new Tourism, Hospitality and Cruise Management students with outstanding achievements in their Higher Diploma studies in HKU SPACE Community College/ HKU SPACE Po Leung Kuk Stanley Ho Community College. Each scholarship is worth HK$10,000.

IC Scholarship  

more Details 

Entry Requirements

Applicants shall:

Since the teaching of the additional module(s) will start in mid-June, students who are required to take additional module(s) need to apply the programme BY MAY 2024. Late applications will not be accepted.

Progression Path