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Undergraduate Programmes

Sport Management and Sport Coaching

Bachelor of Science (Honours) Sport Management


Course Code: 2045-DP079A (CE 68-852-00/21)
QF Level
  • QF Level: 5 QR Registration No.: 15/002495/L5 Validity Period: 01/09/2015 to 31/08/2022
Continuing Education Fund

Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund.

Continuing Education Fund Reimbursable Course

Continuing Education Fund Reimbursable Course (selected modules only)
Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund.

Mr Jason Chan
T: 2587 3153


Programme Overview

The Sport Management programme is designed to enable you to appreciate and evaluate sport as a global business from an informed and inquisitive managerial viewpoint. At every level of study, you will develop vocationally relevant experience and skills; such as event management, strategic and economic planning, media management for sport, and sport marketing. You will also develop transferable skills in areas such as; communication, negotiation, teamwork, leadership, and problem-solving.

Programme Highlights

  • Unique programmes offered by one of the top universities in the UK for international undergraduate study in sport;
  • Completed in 1.5 year of full-time study;
  • Work placement opportunities in public and private sectors;
  • Applicants considered from AD/HD holders in sport, exercise, coaching and related subjects; and
  • Scholarships and bursaries available.

University of Northumbria at Newcastle


University of Northumbria at Newcastle (UNN) is a research-rich, business-focused, professional university with a global reputation for academic excellence. It is based in the heart of Newcastle upon Tyne, which is regularly voted the best place in the UK for students to live and study. Northumbria is top fifteen in the UK for the number of graduates entering professional employment
and nine out of ten of its graduates are working or studying six months after graduation. Northumbria is ranked in the Top 30 universities in the UK in the 2021 Guardian University league table. Northumbria has campuses based in Newcastle Upon Tyne, London and Amsterdam,
and works in partnership with other higher education institutions across the world attracting students from 136 countries.

Northumbria University has been named the UK’s best young university following the publication of the 2020 Young University Rankings by Times Higher Education. At Northumbria, students enjoy an educational experience that will set them up for life, taught by experts in their field with great passion. Northumbria’s courses are at the forefront of current knowledge and practice and are shaped by world-leading and internationally excellent research. Its courses are highly rated. In the National Student Survey 2013, several disciplines achieved 100% satisfaction and half scored 90% or more. It has a strong national and international reputation for academic quality.

Our Department of Sport, Exercise and Rehabilitation is part of Health & Life Sciences along with Psychology, Health, Education, Community/Social Work and Applied Sciences.  Having no fewer than 11,500 full and part-time students, we offer a comprehensive range of expertise across the sport, psychology, health, education and science professions.  The Department of Sport, Exercise & Rehabilitation is committed to delivering excellence in every aspect of work it undertakes.  Our physiotherapy programme is rated #3 in the UK (Complete University Guide 2015). We also cover sport & exercise science, strength & conditioning, exercise behaviour, physiology, and sport marketing, sport management & sport coaching.  Staff are internationally renowned within their disciplines and our research is pioneering helping to inform students, practitioners and Government policy.  The department also provides bespoke help and advice with a range of industries and professional bodies.


紐卡素諾森比亞大學是英國最著名的現代大學之一,學生人數逾30,000名,在教與學兩方面的質素屢獲肯定,更連續三年享有The Times Best New University 之美譽。


Welcome Message

Kath McCourt
Prof Dianne Ford
Pro Vice Chancellor, Faculty of Health & Life Science

Northumbria has over 25 years’ experience of working with education partners outside of the UK and our current student population is made up of more than 35,000 students from 136 countries, of whom 23% are international students, meaning we are a truly international University. In addition, we have been keen to foster strategic partnerships across the globe in territories such as Hong Kong, Malaysia, Indonesia, China, North America and Europe, which has resulted in over 6000 students studying our programmes overseas.  Currently, Northumbria University is the largest provider of UK Higher Education within Hong Kong.

As such, Northumbria University’s reputation for sporting excellence spans international boundaries but it is also rooted in an enviable standing within the UK. As one of the original providers of sport degrees, we have been providing sport graduates into the workplace for nearly 40 years.  Rated as one of the top 10 sport universities in the UK, our graduates go onto work in many international sport organisations across the globe including: the International Olympic Committee, Adidas, Commonwealth Games, Barcelona Football Club, International Marketing Group and Nike.

All our Sport programmes are underpinned by an impressive record of high quality teaching and world-leading research, which means there is significant demand for our programmes internationally because they are known for producing graduates who are highly valued by international employers. Whether you study at BSc or MSc level, our Sport programmes have been intentionally designed with Continuing Professional Development at their core so that our graduates meet and exceed the increasing expectations of such a highly progressive industry.


Professor Dianne Ford
Faculty Pro Vice Chancellor
Faculty of Health & Life Sciences
University of Northumbria at Newcastle



More Programmes:

Content and

Programme Structure

The entire Bachelor of Science (Honours) Sport Management programme comprises 360 credits in total. Students enrolled in the programme are required to take 120 credits worth of modules each year and normally complete the entire programme in three years of full-time study in the UK.

In Hong Kong, graduates of the Higher Diploma in Sport and Recreation Management awarded within the HKU system through HKU SPACE are exempted from 180 credits. Students with maximum credit exemption will be required to undertake seven modules and a dissertation over three semesters of study to gain a further 180 credits to be eligible for graduation in 1.5 year.

Year Semester Module Title
Year 2 Semester 1 Strategic Planning for SportCEF
The Business of SportCEF
Sport Research In PracticeCEF
Year 3 Semester 2 Media Management for Sport CEF
Sport Facility and Operational ManagementCEF
Sport Event Management CEF
  Semester 3 Professional Development Through Sport
Sport Development, Management and Coaching Dissertation

 CEFThis course has been included in the list of reimbursable courses under the Continuing Education Fund.

CEF Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund. According to the terms and conditions of the CEF, students seeking reimbursement of the fees under CEF must not have obtained any other publicly-funded financial assistance, such as FASP, for the same programme/ modules to avoid double benefits. 

The above programme structure is intended for use as a guide to prospective students. The University of Northumbria reserves the right to vary sequencing of modules within the structure. 

Duration of Study

With maximum exemptions granted, students can complete the enrolled programme in 1.5 year.

Teaching Mode.

All modules will be taught through face-to-face classes conducted by HKU SPACE lecturers that may be supplemented by occasional seminars held by UNN staff. Each module comprises of both face-to-face teaching and independent learning arrangement. 


The programme incorporates a wide variety of assessment methods enabling the ways in which student achievement is measured and evaluated to be appropriate to the learning outcomes of each module. Appropriate techniques are chosen to fit the subject and context for the students involved. The range of assessment methods includes: porfolios, essays and assignments, oral presentations, article reviews, business plans, poster presentation, project reports, literature reviews and group assessments. Student achievement is assessed through reference to a set of generic grade descriptors (provided to students via a student handbook) with specific marking criteria identified within each module outline.

Teaching Staff

In association with University of Northumbria at Newcastle

  • Programme Leaders

    COOK, Paul


    BSc Plymouth; MA UWICK; PhD Northumbria​

    WOOD, Michael


    BSc Hull; PG Diploma Northumbria

    TAM, M.L. 


    MSc Lough
  • Programme Manager

    VECANSKI, Igor  


    MSc Northumbria

  • Teaching Staff - University of Northumbria at Newcastle
    BATUEV, Mikhail BSc Samara; MBA Liverpool; PhD Stirling
    BRUCE, Claire BSc Sheffield; MSc, PhD candidate Northumbria
    COOK, Paul BSc Plymouth; MA UWICK; PhD Northumbria​
    MACFADYEN, Gordon BSc Glasgow, MSc Northumbria
    MCCUTCHEON, Mark BSC, MSc, PGCE, PhD candidate Northumbria
    RADLEY, Rebecca  BA (Hons), PG Cert Northumbria
    THORNTON, Claire BSc De Montfort, MSc Staffordshire; PhD Derby
    ZHENG, Jinming BA China Foreign Affairs University (Beijing); MSc (Distinction) Loughborough University; PhD Loughborough University
  • Teaching Staff - HKU SPACE
    HO, Jackson C.S. BEd (Hons) (PE) Liverpool; MEd (PE) HKU;
    KWONG, Cherie C.H. BBA CUHK; MScoSc HKBU
    TAM, M.L. MSc Lough
    YUEN, Kenny C.F. BBA, MSc Texas
    YUEN, Winsome Y.L. BEd (Hons) Liverpool; PG DipVU
    ZUSER, Tobias BA Kufstein; MPhil Lingnan ; PhD Baptist

Award and


Upon satisfactory completion of the programme, students will be awarded the Bachelor of Science (Honours) Sport Management by the University of Northumbria at Newcastle.

Professional Recognition

Graduates of the programme may apply for the membership of the Hong Kong Recreation Management Association and the World Leisure Organization - Hong Kong Chapter.

Work Placement

Work placement opportunities are available in the module of Professional Development Through Sport. Students have had volunteering opportunities with organisations such as the Hong Kong Schools Sports Federation, Leisure and Cultural Services Department, National Sports Associations, NGOs and private clubhouses.

Career Opportunities

The sports and recreation sector is one of the most dynamic industries globally and demand for jobs is high. Many of our students gain graduate based work very soon after graduation. Graduates work in a variety of jobs and for different organisations including commercial and public sector positions. Recent graduates have taken posts within a wide range of fields including: event management, facility management, sport development, sport marketing, sport media, manufacturing and retail, sport coaching and clubhouse management.

Further Studies

University of Northumbria qualifications are recognised internationally. Upon completion of the Bachelor of Science (Honours) Sport Management programme, graduates in Hong Kong are eligible to apply for entry to the Postgraduate Diploma in Sport and Recreation Management offered by HKU SPACE.

Alternatively, graduates may apply for entry to the MSc International Sport Management offered by UNN in the UK, and students may be recognised for fee discounts and scholarships.


Fees and

Tuition Fee

The tuition fee for 2021/22 intake is HK$139,470 for the whole programme, payable in three instalments. The fee covers charges for all lectures, seminars, tutorials, marking of assignments and registration.

* Fees are reviewed yearly.

Continuing Education Fund CEF

Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund. For details, please refer to Financial Assistance section.

According to the terms and conditions of the CEF, students seeking reimbursement of the fees under CEF must not have obtained any other publicly-funded financial assistance, such as FASP, for the same programme/ modules to avoid double benefits. For details, please refer to

CEF Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund.
CEF Continuing Education Fund Reimbursable Course (selected modules only)
Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund.



The University of  Northumbria at Newcastle's Bachelor of Science (Honours) Sport Management programme delivered in Hong Kong is successfully accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ). Full-time students are eligible to apply for Hong Kong government grants and low-interest loans, i.e. Financial Assistance Scheme for Post-secondary Students (FASP) and Non-means tested Loan Scheme for Post-secondary Students (NLSPS). For details, please refer to

Scholarship and Bursaries

1) University of Northumbria at Newcastle Scholarship

Scholarships will be given by The University of  Northumbria at Newcastle to new student with outstanding achievement in their Associate Degree/ Higher Diploma/ Advanced Diploma study for enrolling in the Bachelor of Science (Honours) Sport Management programme. The amount of scholarship is HK$10,000.

2) Paul Wong Scholarships/ Vincent Wong's Young Scholar Awards/ HKU SPACE IC Bursaries 

More details

3) Western Harbour Tunnel Elite Athlete Education Scholarship

The scholarship is awarded to an elite athlete who does not currently receive financial support for the BSc (Hons) Sport Management or BSc (Hons) Sport Coaching. The amount of the scholarship is in the region of HK$12,000 – HK$40,000.

Application Deadline : May 31st 2022

If you have any enquiries, please feel free to contact HKU SPACE Sport, Exercise and Recreation Management subject group at: 2587 3153 or email to

4) IC Scholarship 

 (for all CC and HPSHCC AD/HD Graduates)  

Applicants from HKU SPACE CC/HPSHCC graduates or alumni are entitled to a scholarship of HK$7,000 for enrolling on an IC undergraduate programme in 2022/23. If students achieve a CGPA of 2.8 or above in your sub-degree programme, they will be awarded an additional incentive of HK$5,000 (total scholarship amount: HK$12,000). 

To be eligible for the scholarship and/or the incentive, students are required to pay the deposit as stipulated in the conditional offer letter or the tuition fee as stipulated in the final offer letter, whichever applicable, on or before the payment due date. The total scholarship amount (either HK$7,000 or HK$12,000) will be disbursed to students after the commencement of the programme on which they have successfully enrolled. 

more Details ​


Entry Requirements

1. Applicants shall hold a Higher Diploma in Sport and Recreation Management awarded within the HKU system through HKU SPACE, or an equivalent qualification from a recognised institution; Applicants from any management discipline will be considered.

2. Applicants, who are graduates of programmes taught in English, are normally regarded as demonstrating the required English Proficiency.  In other cases, IELTS 6.0 is required.

3. Applicants may be required to attend an interview and/or an English test.

Who should be interested in the programme?

The programme is designed for those who possess the Higher Diploma in Sport and Recreation Management awarded within the HKU system through HKU SPACE, or equivalent. However in the past students demonstrating a background in sport have been admitted on the basis of holding Associate Degrees and Higher Diplomas in related areas that were considered equivalent by UNN such as Management, Business, Social Sciences, Arts, Hospitality and Tourism.


Student Work
and Activities

A group of student visited University of Northumbria at Newcastle in 2016



HKU SPACE Sport and Recreation Professional Partner Presentation Ceremony 2015

Sport Ceremony 2015  Sport Ceremony 2015

Go to album 

Expanding Horizon Talk Series: Achieving Excellence

Case from Sport by:

Law Sum Yin                                  Geng Xiaoling

Expanding Horizons     Expanding Horizons Expanding Horizons

Go to Album 

CSM London Summer Study Programme

This programme organised by IC provides a valuable opportunity for students to enroll into a short course in Central Saint Martins College of Arts and Design (CSM), one of the world’s leading institutes for arts and design education with 150 years of history.




Qualifications Framework This programme is recognised under the Qualifications Framework. For details of the QF level, registration number and validity period, please visit:

Continuing Education Fund This course has been included in the list of reimbursable courses under the Continuing Education Fund.

Continuing Education Fund Reimbursable Course Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund.

This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.