Marketing Management

Bachelor of Arts (Hons) Marketing and Management and Bachelor of Arts (Hons) Marketing, offered in association with  the University of Hull, are practically oriented general marketing and management degree designed for those wishing to pursue a range of careers in the private and public sectors.

The programme Bachelor of Arts (Hons) Marketing and Management aims to equip students with a solid foundation of up-to-date knowledge and practical skills in marketing and business management for the highly competitive commercial environment.

The programme Bachelor of Arts (Hons) Marketing provide students with core marketing skills such as analyzing consumer behaviour, designing market strategy, developing effective integrated marketing communications plan and formulating advertising and public relations strategies. Students will learn to recognize and respond to the complexities of modern global business environment with a sense of social responsibility.

Programme	Course Code	University	Level
Bachelor of Arts (Hons) Marketing	2345-DP074A (CE 68-836-00/51)	The University of Hull	Bachelor's (Senior Year Entry)
Bachelor of Arts (Hons) Marketing and Management	2345-DP072A (CE 68-835-00/51)	The University of Hull	Bachelor's (Senior Year Entry)

 

Note(s)

 Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund.
         This course is recognised under the Qualifications Framework (QF Level 5).
 

These are exempted courses under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which these courses may lead.

 

 

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