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Marketing Management

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Bachelor of Arts (Hons) Marketing and Management and Bachelor of Arts (Hons) Marketing, offered in association with  the University of Hull, are practically oriented general marketing and management degree designed for those wishing to pursue a range of careers in the private and public sectors.

The programme Bachelor of Arts (Hons) Marketing and Management aims to equip students with a solid foundation of up-to-date knowledge and practical skills in marketing and business management for the highly competitive commercial environment.

The programme Bachelor of Arts (Hons) Marketing provide students with core marketing skills such as analyzing consumer behaviour, designing market strategy, developing effective integrated marketing communications plan and formulating advertising and public relations strategies. Students will learn to recognize and respond to the complexities of modern global business environment with a sense of social responsibility.

 

Programme Course Code University Level
Bachelor of Arts (Hons) Marketing

 

1945-DP074A (CE 68-836-00/11)

 

The University of Hull Bachelor's (Senior Year Entry) Qualifications Framework Continuing Education Fund Reimbursable Course
Bachelor of Arts (Hons) Marketing and Management 1945-DP072A (CE 68-835-00/11) The University of Hull Bachelor's (Senior Year Entry) Qualifications Framework Continuing Education Fund Reimbursable Course

 

Note(s)

Qualifications Framework This programme is recognised under the Qualifications Framework. For details of the QF level, registration number and validity period, please visit: www.hkqr.gov.hk.
 
Continuing Education Fund Reimbursable Course Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund.
 
These are exempted courses under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which these courses may lead.

 

 

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