Student & Alumni Sharing

In this marketing degree programme, I learnt useful marketing knowledge like relationship marketing and development of marketing strategies. From analysing the industry, company and customers to execution of the marketing plans, we were well taught with lots of real-life examples. Other than some hard skills, such as use of statistical software (SPSS), theory applications and essay writing, we have also gained many essential soft skills, such as critical thinking, interpersonal and communication skills.

This programme also opened up the opportunity for me to start my career as a digital specialist in a digital marketing agency and broadened my horizons in the marketing industry.