Student & Alumni Sharing

I studied the BA (Hons) Marketing in 2018. After graduation, I assisted my mum and sister to established a new British style tea house, the Victorian Rose Tea Room, and took care of all the marketing promotion for the business. It was amazing that I successfully applied the marketing concepts I learnt from the BA (Hons) Marketing which gave me a strong foundation. The marketing campaigns and activities kicked off during the launch period including brand promotion, digital marketing, content marketing and storytelling, etc. had generated opportunities for interviews and features from over 80 media. It effectively boosted up our brand awareness and customer traffic. The marketing knowledge which I learnt from the marketing degree is not just knowledge on paper but they indeed successfully promoted our tea house to lots of Hong Kong people and help us to build up our foothold in the market.